---
title: What an AI agent reads on The Swan · The Direct Index
url: https://directindex.org/r/theboltonnews.co.uk/agent-view?format=md
---

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 [Report](https://directindex.org/r/theboltonnews.co.uk) · scanned 2026-10-21

# What an AI agent reads on The Swan

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from [theboltonnews.co.uk](http://www.theboltonnews.co.uk/news/14188077.Iconic_Bolton_pub_The_Swan...), taken from the copy the scanner kept.

6,042

characters of text without JavaScript

Organization

structured data for the business

0

of 3 AI crawlers turned away at the edge

 Text

## The words an agent gets

Title: Iconic Bolton pub The Swan Hotel for sale for £1.7 million | The Bolton News · language en. First 1,800 of 6,042 characters:

```
Iconic Bolton pub The Swan Hotel for sale for £1.7 million | The Bolton News Public notices Newsletters Jobs Book an ad Cars Homes Local listings Local info More Public notices Newsletters Jobs Book an ad Cars Homes Local listings Local info Subscribe Digital Edition Puzzles Close Stay ahead with a digital subscription Subscribe Featured newsletters Morning Briefing Breaking News Alerts Crime and Court Bolton Wanderers Sports AM Search News Bolton Farnworth Westhoughton Horwich Crime Politics Business Entertainment Sport Bolton Wanderers Football Cricket Boxing Other UK Sport News Wanderers Crime Traffic What's On Local Events News Theatre Music Walks & Nature Notices Bereavement Guide Nostalgia The Buff podcast Young Reporter Archive Subscribe Digital Edition Puzzles Public notices Newsletters Jobs Book an ad Cars Homes Local listings Local info News Sport Wanderers Crime Traffic What's On Notices Nostalgia The Buff podcast Young Reporter Archive News Bolton Farnworth Westhoughton Horwich Crime Politics Business Entertainment Bolton Iconic Bolton pub The Swan Hotel for sale for £1.7 million Bolton By Liam Thorp Share 0 Comments 4 Skip to next photo 1/1 Show caption 1/1 Share 0 Comments This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The Herald. ONE of Bolton town centre’s most iconic buildings is up for sale for close to £2 million. The Swan Hotel in Churchgate on the market for £1.75 million on property website Jeremy Rubin & Co. The same firm has also listed another landmark town centre pub — the Flying Flute in Bradshawgate — for just short of £1 million. They are joined by another historic town centre pub, The Brass Ca
```

 Facts

## What it can say about the business

| A business type in JSON-LD | Organization |
| Name | The Bolton News |
| Telephone | (01204) 522345 (a tel: link, not structured) |
| Address | no |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 1 (ImageObject, NewsArticle, Organization, Person) |

 Actions

## The links it would act on

No booking or ordering link found; only a phone number ((01204) 522345). An agent has nothing to act on.

Everything here comes from fetching the homepage once as a crawler. The [report](https://directindex.org/r/theboltonnews.co.uk) turns it into a score and a list of fixes, with code to paste.

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```