# The Beaumont Spa: Agent-Direct Score C (64.6%)

Site: http://thebeaumont.com/wellness/
Report: https://directindex.org/r/thebeaumont.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
The Beaumont Spa is partly visible to agents.
An AI assistant can open The Beaumont Spa's website. What The Beaumont Spa offers is in a PDF or an image, and assistants read those badly. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://thebeaumont.com/wp-content/uploads/2026/08/Spa-Menu-24.08.26.pdf (on the business's own site)
- Menu: https://thebeaumont.com/wp-content/uploads/2026/08/Spa-Menu-24.08.26.pdf
- Phone: 02037287330
- Address: 8 Balderton St, W1K 6TF, London

## Nearby, also direct
Places near The Beaumont Spa that take a booking or an order on their own website, with no marketplace in between.
- Celestolite (310 m): https://directindex.org/r/celestolite.co.uk
- Ruffians (360 m): https://directindex.org/r/ruffians.co.uk
- Thérapie Clinic (390 m): https://directindex.org/r/therapieclinic.com
- John Frieda (480 m): https://directindex.org/r/johnfrieda.com
- The House of ELEMIS (500 m): https://directindex.org/r/elemis.com

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No working HTTPS.** (+3 points) The page is only served over plain http. Browsers and agents rank it lower or refuse it.
- **Price list of services is a PDF.** (+3 points) Most agents skip PDFs or read them badly. Publish it as an HTML page and keep the PDF as a download. Guide: https://directindex.org/guides/menu-pdf-ai
- **The phone number on the site doesn't match the open map data.** The site shows +44 20 7499 1001, but OpenStreetMap or Overture Maps lists 02037287330. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "The Beaumont Spa",
  "url": "http://thebeaumont.com/wellness/",
  "telephone": "02037287330",
  "address": "8 Balderton St, W1K 6TF, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5131062,
    "longitude": -0.1524269
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://thebeaumont.com/wp-content/uploads/2026/08/Spa-Menu-24.08.26.pdf",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.

## Where it stands
1645 of 5467 in London hairdressers and beauty salons. Top 30% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 22% | no |
| Have an llms.txt | 59% | yes |

Nearest places in the index: Matthew David (F, 105 m, https://directindex.org/r/matthewdavid.co.uk); Celestolite (B, 307 m, https://directindex.org/r/celestolite.co.uk); Ted's Grooming Room (C, 324 m, https://directindex.org/r/tedsgroomingroom.com); Ruffians (D, 360 m, https://directindex.org/r/ruffians.co.uk); Sassoon Salon (F, 366 m, https://directindex.org/r/sassoon.com); Thérapie Clinic (B, 394 m, https://directindex.org/r/therapieclinic.com); Eleven (F, 405 m, https://directindex.org/r/eleven-hair.com); J.Moriyama Hair Design (C, 429 m, https://directindex.org/r/jmoriyama.com); John Frieda (C, 480 m, https://directindex.org/r/johnfrieda.com); The House of ELEMIS (B, 499 m, https://directindex.org/r/elemis.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 57% (28% A or B, 145483 sites); This site 64.6%.

See what an AI agent reads on this site: https://directindex.org/r/thebeaumont.com/agent-view

## Businesses like The Beaumont Spa in London hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London hairdressers and beauty salons | 5467 | 51% | 25% | 64.6% |
| Sites built with WordPress in London hairdressers and beauty salons | 297 | 61% | 32% | 64.6% |

The best of the sites built with WordPress in London hairdressers and beauty salons: Headmasters (A 88.8%, https://directindex.org/r/headmasters.com); Margaret Dabbs (A 87.5%, https://directindex.org/r/margaretdabbs.co.uk); Neville (A 87.5%, https://directindex.org/r/nevillehairandbeauty.net); Omniya Clinic (A 87.5%, https://directindex.org/r/omniya.co.uk); Sorellina Clinic (A 87.5%, https://directindex.org/r/premiumsound.co.uk).

With the three fixes above (No structured data for the business; No working HTTPS; Price list of services is a PDF), the score would be about 95.4%, which would be first of 5,467 in London hairdressers and beauty salons.

## The direct record
What agents get for The Beaumont Spa, as JSON: https://directindex.org/api/direct/thebeaumont.com
- Book: https://thebeaumont.com/wp-content/uploads/2026/08/Spa-Menu-24.08.26.pdf (own site; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: https://thebeaumont.com/wp-content/uploads/2026/08/Spa-Menu-24.08.26.pdf (pdf; from the scan)
- Hours: none on record
- Phone: 02037287330
- Stable links that count: https://directindex.org/go/thebeaumont.com/book, https://directindex.org/go/thebeaumont.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 22 | 25 |
| Readable | 5 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/thebeaumont.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/thebeaumont.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/thebeaumont.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=thebeaumont.com&force=1