# The Shard: Agent-Direct Score D (53.8%)

Site: https://www.the-shard.com/
Report: https://directindex.org/r/the-shard.com
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
The Shard is hard for agents to use.

## Direct links
- Book directly: https://www.sevenrooms.com/explore/gong/reservations/create/search/?date=2026-11-16 (through sevenrooms acting for the business)

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "TouristAttraction",
  "name": "The Shard",
  "url": "https://www.the-shard.com/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "London Bridge Street 32",
    "postalCode": "SE1 9SG",
    "addressLocality": "London",
    "addressCountry": "GB"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5043718,
    "longitude": -0.0864754
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.sevenrooms.com/explore/gong/reservations/create/search/?date=2026-11-16",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# The Shard

> tourist attraction in London Bridge Street 32 SE1 9SG London, London tours, attractions and museums.

## Book or order directly

- Book: https://www.sevenrooms.com/explore/gong/reservations/create/search/?date=2026-11-16 (through sevenrooms acting for the business)

## About

- Website: https://www.the-shard.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Tickets through sevenrooms on your own domain.** No marketplace commission, and the guest stays yours.
- **SevenRooms works with agents through its partners.** SevenRooms' terms (17 April 2026) bar any robot, spider, scraper or other automated means except bona fide search engines; Google names SevenRooms as an AI Mode booking partner. Read 2026-10-15: https://sevenrooms.com/terms-of-service/. An assistant that is not a partner may not finish the step there; a direct path on your own domain works for all of them.

## Where it stands
131 of 345 in London tours, attractions and museums. Top 38% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 14% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 94% | yes |
| Structured data with address, phone and hours | 0% | no |
| Have an llms.txt | 17% | no |

Nearest places in the index: View from the Shard (B, 16 m, https://directindex.org/r/theviewfromtheshard.com); Old Operating Theatre Museum (C, 160 m, https://directindex.org/r/oldoperatingtheatre.com); Gordon Museum (D, 232 m, https://directindex.org/r/kcl.ac.uk); Golden Hinde (C, 386 m, https://directindex.org/r/goldenhinde.co.uk); Clink Prison Museum (D, 474 m, https://directindex.org/r/clink.co.uk); Fashion and Textile Museum (B, 486 m, https://directindex.org/r/fashiontextilemuseum.org); Bridge Theatre (B, 635 m, https://directindex.org/r/bridgetheatre.co.uk); The Monument to the Great Fire of London (C, 643 m, https://directindex.org/r/themonument.org.uk); Shakespeare's Globe (C, 845 m, https://directindex.org/r/shakespearesglobe.com); Tower Bridge's Hidden Victorian Chimney (C, 875 m, https://directindex.org/r/towerbridge.org.uk).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites using SevenRooms 71% (53% A or B, 669 sites); This site 53.8%.

See what an AI agent reads on this site: https://directindex.org/r/the-shard.com/agent-view

## Businesses like The Shard in London tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in London tours, attractions and museums | 345 | 44% | 10% | 53.8% |
| Using SevenRooms in London tours, attractions and museums | 2 | 68% | 50% | 53.8% |

The best of Same kind in London tours, attractions and museums: Jack the Ripper Museum (B 82.5%, https://directindex.org/r/jacktherippermuseum.com); Sambrook's Brewery Heritage Centre & Beershop (B 82.5%, https://directindex.org/r/sambrooksbrewery.co.uk); Vagina Museum (B 81.5%, https://directindex.org/r/vaginamuseum.co.uk); Naan Staap (B 81.3%, https://directindex.org/r/naanstaap.co.uk); Abbotts Travel (B 80%, https://directindex.org/r/abbottstravel.com).

With the two fixes above (No structured data for the business; No tickets and prices found) the score would be about 87.7%: first of 345 in London tours, attractions and museums.

## The direct record
What agents get for The Shard, as JSON: https://directindex.org/api/direct/the-shard.com
- Book: https://www.sevenrooms.com/explore/gong/reservations/create/search/?date=2026-11-16 (vendor on own site: SevenRooms; found by the scan of 2026-10-14, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: none on record
- Stable links that count: https://directindex.org/go/the-shard.com/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured
- Vendor terms for agents, SevenRooms: Through partners. SevenRooms' terms (17 April 2026) bar any robot, spider, scraper or other automated means except bona fide search engines; Google names SevenRooms as an AI Mode booking partner. Read 2026-10-15: https://sevenrooms.com/terms-of-service/

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/the-shard.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/the-shard.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=the-shard.com&force=1