# The Counter: Agent-Direct Score C (61.5%)

Site: https://www.the-counter.ch/
Report: https://directindex.org/r/the-counter.ch
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
The Counter is partly visible to agents.

## Direct links
- Book directly: https://www.sevenrooms.com/explore/thecounterzurich/reservations/create/search/landing (through sevenrooms acting for the business)
- Menu: https://cdn.prod.website-files.com/6549fe10db299ffc684e504d/69b2720d7c55edb9d999547e_1103%20COU%20Weinkarte%20.pdf
- Phone: +41442443216

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Menu or price list is a PDF.** (+3 points) Most agents skip PDFs or read them badly. Publish it as HTML, keep the PDF as a download. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "The Counter",
  "url": "https://www.the-counter.ch/",
  "telephone": "+41442443216",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "15",
    "postalCode": "8001",
    "addressLocality": "Zürich",
    "addressCountry": "CH"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 47.3772197,
    "longitude": 8.5407256
  },
  "acceptsReservations": "https://www.sevenrooms.com/explore/thecounterzurich/reservations/create/search/landing",
  "hasMenu": "https://cdn.prod.website-files.com/6549fe10db299ffc684e504d/69b2720d7c55edb9d999547e_1103%20COU%20Weinkarte%20.pdf",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.sevenrooms.com/explore/thecounterzurich/reservations/create/search/landing",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# The Counter

> restaurant in 15 8001 Zürich, Zurich. Phone +41442443216.

## Book or order directly

- Book: https://www.sevenrooms.com/explore/thecounterzurich/reservations/create/search/landing (through sevenrooms acting for the business)
- Menu: https://cdn.prod.website-files.com/6549fe10db299ffc684e504d/69b2720d7c55edb9d999547e_1103%20COU%20Weinkarte%20.pdf

## About

- Website: https://www.the-counter.ch/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Booking through sevenrooms on your own domain.** No marketplace commission, and the guest stays yours.
- **SevenRooms works with agents through its partners.** SevenRooms' terms (17 April 2026) bar any robot, spider, scraper or other automated means except bona fide search engines; Google names SevenRooms as an AI Mode booking partner. Read 2026-10-15: https://sevenrooms.com/terms-of-service/. An assistant that is not a partner may not finish the step there; a direct path on your own domain works for all of them.

## Where it stands
374 of 926 in Zurich. Top 40% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | yes |
| Publish the menu or price list as HTML | 81% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 97% | yes |
| Structured data with address, phone and hours | 41% | no |
| Have an llms.txt | 33% | no |

Nearest places in the index: Süd (C, 27 m, https://directindex.org/r/brasserie-sued.ch); Brasserie Federal (C, 89 m, https://directindex.org/r/brasserie-federal.ch); San Gennaro (C, 92 m, https://directindex.org/r/sangennaro.ch); Nordsee (F, 92 m, https://directindex.org/r/nordsee-schweiz.ch); Action Burger (D, 100 m, https://directindex.org/r/actionburger.ch); Maru (A, 108 m, https://directindex.org/r/maru.ch); La Soupière (C, 109 m, https://directindex.org/r/hotelschweizerhof.com); Time... Lounge (C, 116 m, https://directindex.org/r/nzzbar.ch); Sala of Tokyo (C, 122 m, https://directindex.org/r/sala-of-tokyo.ch); tsuru tsuru noodlebar (C, 122 m, https://directindex.org/r/tsuru-tsuru.ch).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites using SevenRooms 71% (53% A or B, 669 sites); This site 61.5%.

See what an AI agent reads on this site: https://directindex.org/r/the-counter.ch/agent-view

## Businesses like The Counter in Zurich

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Zurich | 926 | 49% | 26% | 61.5% |
| Using SevenRooms in Zurich | 5 | 73% | 60% | 61.5% |

The best of Using SevenRooms in Zurich: Alba Pizza (A 89.2%, https://directindex.org/r/alba.pizza); AURA 800° Grill & Bar (B 80%, https://directindex.org/r/aura-zurich.ch); Silex (B 76.9%, https://directindex.org/r/silexrestaurant.ch); Mama Shelter Restaurant (C 55.4%, https://directindex.org/r/mamashelter.com).

With the two fixes above (No structured data for the business; Menu or price list is a PDF) the score would be about 87.7%: 48th of 926 in Zurich, up from 374th.

## The direct record
What agents get for The Counter, as JSON: https://directindex.org/api/direct/the-counter.ch
- Book: https://www.sevenrooms.com/explore/thecounterzurich/reservations/create/search/landing (vendor on own site: SevenRooms; found by the scan of 2026-10-14, not yet tested)
- Order: none on record
- Menu: https://cdn.prod.website-files.com/6549fe10db299ffc684e504d/69b2720d7c55edb9d999547e_1103%20COU%20Weinkarte%20.pdf (pdf; from the scan)
- Hours: none on record
- Phone: +41442443216
- Stable links that count: https://directindex.org/go/the-counter.ch/book, https://directindex.org/go/the-counter.ch/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured
- Vendor terms for agents, SevenRooms: Through partners. SevenRooms' terms (17 April 2026) bar any robot, spider, scraper or other automated means except bona fide search engines; Google names SevenRooms as an AI Mode booking partner. Read 2026-10-15: https://sevenrooms.com/terms-of-service/

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 5 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/the-counter.ch
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/the-counter.ch/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=the-counter.ch&force=1