# The Golden Swan: Agent-Direct Score F (24.6%)

Site: https://www.tgsnyc.com
Report: https://directindex.org/r/tgsnyc.com
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
The Golden Swan is largely invisible to agents.
AI assistants cannot open the website of The Golden Swan, so they rely on what other sites say about it.

## Direct links
- Book directly: https://tgsnyc.com/reservations (on the business's own site)
- Order directly: https://order.toasttab.com/egiftcards/the-golden-swan-314-west-11th-street (through toast acting for the business)
- Phone: +1-212-597-2681

## What to fix first
- **The site turns every visitor without a browser away, AI agents included.** (+25 points) A plain fetch was refused (http_403); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (CafeOrCoffeeShop, BarOrPub or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BarOrPub",
  "name": "The Golden Swan",
  "url": "https://www.tgsnyc.com",
  "telephone": "+1-212-597-2681",
  "email": "hello@tgsnyc.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "West 11th Street 314",
    "postalCode": "10014"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.7356302,
    "longitude": -74.0066749
  },
  "openingHours": "11:00-02:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [],
      "opens": "11:00",
      "closes": "02:00"
    }
  ],
  "acceptsReservations": "https://tgsnyc.com/reservations",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://tgsnyc.com/reservations",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://order.toasttab.com/egiftcards/the-golden-swan-314-west-11th-street",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.
- **Booking on your own site.** Agents can book without a marketplace in the loop.
- **Ordering through toast on your own domain.** No marketplace commission, and the guest stays yours.

## Since the scan of 2026-10-14 (F then)
- Fixed: The site could not be read at all
- New: The site turned every visitor without a browser away; No structured data for the business; No menu or price list

## Where it stands
1189 of 1569 in New York cafes and bars. Top 76% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | yes |
| Publish the menu or price list as HTML | 96% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 99% | no |
| Structured data with address, phone and hours | 24% | no |
| Have an llms.txt | 11% | no |

Nearest places in the index: Orient Express (F, 67 m, https://directindex.org/r/orientexpressnyc.com); The Elk (F, 174 m, https://directindex.org/r/theelknyc.com); Casa Next Door (F, 291 m, https://directindex.org/r/casanextdoor.com); The Beer Garage (B, 296 m, https://directindex.org/r/beergarageny.com); Ty's (F, 298 m, https://directindex.org/r/tys.nyc); cubbyhole (C, 333 m, https://directindex.org/r/cubbyholebar.com); Wilfie & Nell (B, 353 m, https://directindex.org/r/wilfieandnell.com); Cellar Dog (C, 362 m, https://directindex.org/r/cellardog.net); Bar Pisellino (C, 403 m, https://directindex.org/r/barpisellino.com); Stonewall Inn (D, 430 m, https://directindex.org/r/thestonewallinnnyc.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites using Toast 74% (63% A or B, 1884 sites); This site 24.6%.

See what an AI agent reads on this site: https://directindex.org/r/tgsnyc.com/agent-view

## Businesses like The Golden Swan in New York cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in New York cafes and bars | 1569 | 48% | 30% | 24.6% |
| Sites built with Duda in New York cafes and bars | 3 | 28% | 0% | 24.6% |
| Sites using Toast in New York cafes and bars | 88 | 74% | 64% | 24.6% |
| Sites built with Duda and using Toast in New York cafes and bars | 2 | 30% | 0% | 24.6% |

The best of the sites using Toast in New York cafes and bars: Queen's Room (A 95%, https://directindex.org/r/queensroomnyc.com); Kissa Kissa (A 93.8%, https://directindex.org/r/kissakissa.us); Locksmith Bar (A 92.3%, https://directindex.org/r/locksmithbarnyc.com); Black Iron Burger (A 90.8%, https://directindex.org/r/blackironburger.com); Dullboy Bar (A 90.8%, https://directindex.org/r/dullboybar.com).

With the three fixes above (The site turns every visitor without a browser away, AI agents included; No structured data for the business; No menu or price list found) the score would be about 95.4%: 8th of 1,569 in New York cafes and bars, up from 1189th.

## The direct record
What agents get for The Golden Swan, as JSON: https://directindex.org/api/direct/tgsnyc.com
- Book: https://tgsnyc.com/reservations (own site; found by the scan of 2026-10-15, not yet tested)
- Order: https://order.toasttab.com/egiftcards/the-golden-swan-314-west-11th-street (vendor on own site: Toast; found by the scan of 2026-10-15, not yet tested)
- Menu: none on record
- Hours: 11:00-02:00 (open now) (from OpenStreetMap)
- Phone: +1-212-597-2681
- Stable links that count: https://directindex.org/go/tgsnyc.com/book, https://directindex.org/go/tgsnyc.com/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Toast): yes

Only a real browser got this page (a plain fetch got http_403); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 1 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/tgsnyc.com/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/tgsnyc.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=tgsnyc.com&force=1