---
title: What an AI agent reads on Tarte · The Direct Index
url: https://directindex.org/r/tartecosmetics.com/agent-view?format=md
---

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 [Report](https://directindex.org/r/tartecosmetics.com) · scanned 2026-10-23

# What an AI agent reads on Tarte

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from [tartecosmetics.com](http://www.tartecosmetics.com/), taken from the copy the scanner kept.

15,115

characters of text without JavaScript

Organization

structured data for the business

3

of 3 AI crawlers turned away at the edge (GPTBot, ClaudeBot, PerplexityBot)

 Text

## The words an agent gets

Title: High-Performance Makeup & Beauty Products | Tarte™ Back ButtonSearch IconFilter Icon · language en. First 1,800 of 15,115 characters:

```
High-Performance Makeup & Beauty Products | Tarte™ Skip to content holiday must-haves are here: SHOP THE DROP New VIP? 15% off* w/ VIP15 JOIN NOW NEW BEST SELLERS FACE FACE shop all concealer foundation & tinted moisturizer blush bronze, contour & highlight prime & set brushes & tools skincare vegan shop shape tape™ foundation quiz shop foundation concealer quiz LIP LIP shop all lip plump lip oil lip gloss lip balms & lip mask treatments lipstick & stain lip liner lip quiz shop maracuja juicy lip EYE EYE shop all mascara eyeshadow palettes eyeliner brow pencils & gel false lashes eyelash curlers brushes & tools mascara quiz shop tubing DISCOVER DISCOVER special offers tarte™ vip concealer quiz mascara quiz lip quiz foundation quiz merch gift cards tarte talk VIPS: 15% off 1st order! holiday is here ABOUT TARTE ABOUT TARTE about us #trippinwithtarte tarte gives back shape your future VIPS: 15% off 1st order! holiday is here SALE Cart 00 items sign in Sign up & get 15% off* sign in join for 15% off* track my order 8 piece collector's set tubing mascara & liner clutch set tarte™ vip sweeps CC undereye + FREE brush blush & glow™ macaron trio People 2026 beauty awards timeless hydrating foundation #1 concealer brand* HOLIDAY NEW BEST SELLERS CONCEALER MASCARA FACE FACE Shop All concealer foundation & tinted moisturizer blush bronze, contour & highlight prime & set brushes & tools skincare vegan shop shape tape™ foundation quiz shop foundation concealer quiz LIP LIP Shop All lip plump lip oil lip gloss lip balms & lip mask treatments lipstick & stain lip liner lip quiz shop maracuja juicy lip EYE EYE Shop All mascara eyeshadow palettes eyeliner brow pencils & gel false lashes eyelash curlers brushes & tools mascara quiz shop tubing DISCOVER DISCOVER special offers tarte™ vip
```

 Facts

## What it can say about the business

| A business type in JSON-LD | Organization |
| Name | Tarte Cosmetics |
| Telephone | no |
| Address | no |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 2 (Organization, SearchAction, WebSite) |

 Actions

## The links it would act on

| Link | Role | Where it goes |
| --- | --- | --- |
| [tartecosmetics.com/pages/tarte-vip-rewards](https://tartecosmetics.com/pages/tarte-vip-rewards) | ordering | the business's own site |

Everything here comes from fetching the homepage once as a crawler. The [report](https://directindex.org/r/tartecosmetics.com) turns it into a score and a list of fixes, with code to paste.

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```