# Swish Salon: Agent-Direct Score D (43.1%)

Site: https://www.swishsalon.ca/
Report: https://directindex.org/r/swishsalon.ca
Scanned: 2026-10-16 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Swish Salon is hard for agents to use.
An AI assistant can open Swish Salon's website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online.

## Direct links
- Phone: +1-403-217-9474

## What to fix first
- Prices: 8 prices on the site, the middle one CA$85.00

## What the site tells visitors (Measured, not scored)
- **8 prices on the landing page, the middle one CA$85.00.** In Calgary, the middle price of comparable sites that show prices is CA$66.25.

- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No online booking link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Swish Salon",
  "url": "https://www.swishsalon.ca/",
  "telephone": "+1-403-217-9474",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "34 Avenue SW 1930",
    "postalCode": "T2T 2C1"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.0234129,
    "longitude": -114.1062232
  },
  "openingHours": "Tu-Fr 09:00-19:00; Sa 09:00-17:00; Su 10:00-16:00; Mo off",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:00",
      "closes": "19:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "09:00",
      "closes": "17:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "10:00",
      "closes": "16:00"
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Swish Salon

> hair salon in 34 Avenue SW 1930 T2T 2C1, Calgary hairdressers and beauty salons. Phone +1-403-217-9474.

## Opening hours

Tu-Fr 09:00-19:00; Sa 09:00-17:00; Su 10:00-16:00; Mo off

## About

- Website: https://www.swishsalon.ca/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.

## Where it stands
834 of 1158 in Calgary hairdressers and beauty salons. Top 72% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 19% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 19% | no |
| Have an llms.txt | 44% | no |

Nearest places in the index: Frida Beauty Bar (C, 65 m, https://directindex.org/r/fridabeautybar.com); ONE8T Wellness (C, 83 m, https://directindex.org/r/one8t.com); OM Organics (F, 84 m, https://directindex.org/r/omskin.com); Esjay Esthetics and Lashes (B, 91 m, https://directindex.org/r/tesorobeauty.ca); Belle Beauty Lounge Inc. (F, 91 m, https://directindex.org/r/bellebeautylounge.ca); Marda Loop Barber Shop (C, 109 m, https://directindex.org/r/mardaloopbarber.com); Pelo Salon (C, 137 m, https://directindex.org/r/pelosalon.ca); Studio SoCal Skin Care & Aesthetics (F, 140 m, https://directindex.org/r/studiosocalyyc.ca); Calgary Medispa Aesthetics & Wellness (C, 145 m, https://directindex.org/r/calgarymedispa.com); Christine Rhea Hair (B, 155 m, https://directindex.org/r/christinerheahair.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Calgary hairdressers and beauty salons and named 65 places. Swish Salon wasn't one of them. See who was named: https://directindex.org/city/calgary-salons/recommended


Compared with its peers: Sites built with WordPress 58% (30% A or B, 68857 sites); This site 43.1%.

See what an AI agent reads on this site: https://directindex.org/r/swishsalon.ca/agent-view

## Businesses like Swish Salon in Calgary hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Calgary hairdressers and beauty salons | 1158 | 54% | 25% | 43.1% |
| Sites built with WordPress in Calgary hairdressers and beauty salons | 366 | 60% | 31% | 43.1% |

The best of the sites built with WordPress in Calgary hairdressers and beauty salons: rnr Spa & Wellness Center (A 95.4%, https://directindex.org/r/rnrwellness.com); The Relaxing Wellness Company (A 92.3%, https://directindex.org/r/relaxingwellness.ca); Untitled Esthetics (A 90%, https://directindex.org/r/untitledesthetics.com); Fire from Within Massage & Sports Therapy (A 87.7%, https://directindex.org/r/justforyoudayspa.com); DermaKarma Laser Spa (A 86.2%, https://directindex.org/r/dermakarmaspa.com).

With the three fixes above (No structured data for the business; No online booking link on the website; No price list of services found), the score would be about 95.4%, which would be first of 1,158 in Calgary hairdressers and beauty salons.

## The direct record
What agents get for Swish Salon, as JSON: https://directindex.org/api/direct/swishsalon.ca
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Tu-Fr 09:00-19:00; Sa 09:00-17:00; Su 10:00-16:00; Mo off (closed now) (from OpenStreetMap)
- Phone: +1-403-217-9474

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

A browser path finder looked at the rendered home page on 2026-10-18 and found no booking or ordering link the scan had missed.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 1 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/swishsalon.ca
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/swishsalon.ca/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/swishsalon.ca/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=swishsalon.ca&force=1