# Swan Boats: Agent-Direct Score B (73.8%)

Site: https://swanboats.com/
Report: https://directindex.org/r/swanboats.com
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Swan Boats is mostly ready for agents.

## Direct links
- Book directly: https://swanboats.com/plan-your-visit/ (on the business's own site)
- Phone: +1-617-522-1966

## What to fix first
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "TouristAttraction",
  "name": "Swan Boats",
  "url": "https://swanboats.com/",
  "telephone": "+1-617-522-1966",
  "email": "info@swanboats.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Charles Street 4",
    "postalCode": "02116",
    "addressLocality": "Boston"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 42.3540368,
    "longitude": -71.0696551
  },
  "openingHours": "Mo-Su 10:00-17:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [],
      "opens": "10:00",
      "closes": "17:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://swanboats.com/plan-your-visit/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (Organization).** but without address, phone or hours
- **Tickets on your own site.** Agents can buy tickets without a marketplace in the loop.

## Since the scan of 2026-10-14 (D then)
- Fixed: No booking or ordering path at all
- New: nothing

## Where it stands
7 of 56 in Boston tours, attractions and museums. Top 13% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 20% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 100% | yes |
| Structured data with address, phone and hours | 20% | no |
| Have an llms.txt | 50% | yes |

Nearest places in the index: Oneida Tablet (F, 318 m, https://directindex.org/r/soccerhistoryusa.com); Frog Pond Carousel (F, 319 m, https://directindex.org/r/bostonfrogpond.com); William Hickling Prescott House (C, 320 m, https://directindex.org/r/nscdama.org); Gibson House (C, 375 m, https://directindex.org/r/thegibsonhouse.org); New England Historic Genealogical Society (D, 530 m, https://directindex.org/r/americanancestors.org); Museum of African American History (D, 748 m, https://directindex.org/r/maah.org); Russell Museum of Medical History and Innovation (C, 813 m, https://directindex.org/r/massgeneralbrigham.org); Boston Marathon Finish Line (F, 877 m, https://directindex.org/r/baa.org); First Public School Site (C, 908 m, https://directindex.org/r/thefreedomtrail.org); Old State House (C, 1129 m, https://directindex.org/r/revolutionaryspaces.org).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Score over 2 scans since 2026-10-14: 2026-10-14 51%, 2026-10-14 74%.

Against its peers: Sites built with WordPress 58% (29% A or B, 36926 sites); This site 73.8%.

See what an AI agent reads on this site: https://directindex.org/r/swanboats.com/agent-view

## Businesses like Swan Boats in Boston tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Boston tours, attractions and museums | 56 | 43% | 13% | 73.8% |
| Built with WordPress in Boston tours, attractions and museums | 23 | 61% | 26% | 73.8% |

The best of Built with WordPress in Boston tours, attractions and museums: Boston Tea Party - Ships and Museum (A 86.3%, https://directindex.org/r/bostonteapartyship.com); Charles Riverboat Company (A 86.2%, https://directindex.org/r/charlesriverboat.com); Blue Nile Livery (B 77.5%, https://directindex.org/r/bluenilelivery.com); Boston Children's Museum (B 73.8%, https://directindex.org/r/bostonchildrensmuseum.org); Boston Duck Tours (B 73.8%, https://directindex.org/r/bostonducktours.com).

With the two fixes above (Structured data is incomplete; No tickets and prices found) the score would be about 95.4%: first of 56 in Boston tours, attractions and museums.

## The direct record
What agents get for Swan Boats, as JSON: https://directindex.org/api/direct/swanboats.com
- Book: https://swanboats.com/plan-your-visit/ (own site; found by the scan of 2026-10-14, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: Mo-Su 10:00-17:00 (closed now) (from OpenStreetMap)
- Phone: +1-617-522-1966
- Stable links that count: https://directindex.org/go/swanboats.com/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/swanboats.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/swanboats.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=swanboats.com&force=1