# Sumi: Agent-Direct Score F (27.7%)

Site: http://www.sushisumi.com/
Report: https://directindex.org/r/sushisumi.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Sumi is largely invisible to agents.
AI assistants can't open Sumi's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://www.sevenrooms.com/reservations/sumimarylebone (through sevenrooms acting for the business)
- Menu: https://www.sushisumi.com/menu/
- Phone: 02045240880
- Address: Westbourne Grove 155-157 London

## Nearby, also direct
Places near Sumi that take a booking or an order on their own website, with no marketplace in between.
- Jusu Brothers (10 m): https://directindex.org/r/jusubrothers.com
- Taqueria (30 m): https://directindex.org/r/taq.london
- Botwa restaurant Notting Hill (160 m): https://directindex.org/r/botwa.co.uk
- Neyba (160 m): https://directindex.org/r/neyba.co.uk
- Frame Notting Hill (170 m): https://directindex.org/r/frame-restaurant.com

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (challenge:checking your browser). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Sumi",
  "url": "http://www.sushisumi.com/",
  "telephone": "02045240880",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Westbourne Grove 155-157",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5147224,
    "longitude": -0.1963721
  },
  "acceptsReservations": "https://www.sevenrooms.com/reservations/sumimarylebone",
  "hasMenu": "https://www.sushisumi.com/menu/",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.sevenrooms.com/reservations/sumimarylebone",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Booking through sevenrooms on your own domain.** There's no marketplace commission, and the customer stays yours.
- **SevenRooms works with agents through its partners.** SevenRooms' terms (17 April 2026) bar any robot, spider, scraper or other automated means except bona fide search engines; Google names SevenRooms as an AI Mode booking partner. Terms read on 2026-10-15: https://sevenrooms.com/terms-of-service/. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
7557 of 8985 in London. Top 84% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 87% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 94% | no |
| Structured data with address, phone and hours | 63% | no |
| Have an llms.txt | 36% | no |

Nearest places in the index: Jusu Brothers (A, 13 m, https://directindex.org/r/jusubrothers.com); Taqueria (C, 27 m, https://directindex.org/r/taq.london); Seasons Bayswater Bistrot (F, 120 m, https://directindex.org/r/seasonsdream.com); Redemption (F, 130 m, https://directindex.org/r/redemptionbar.com); Materia Prima (D, 157 m, https://directindex.org/r/mater1a.uk); Botwa restaurant Notting Hill (C, 158 m, https://directindex.org/r/botwa.co.uk); Neyba (B, 161 m, https://directindex.org/r/neyba.co.uk); Frame Notting Hill (A, 172 m, https://directindex.org/r/frame-restaurant.com); The Princess Royal (A, 181 m, https://directindex.org/r/cubitthouse.co.uk); Durbar (C, 184 m, https://directindex.org/r/durbaronline.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 13 everyday questions about London and named 66 places. Sumi wasn't one of them. See who was named: https://directindex.org/city/london/recommended


Compared with its peers: Sites built with WordPress 55% (24% A or B, 224455 sites); Sites using SevenRooms 74% (64% A or B, 4556 sites); This site 27.7%.

See what an AI agent reads on this site: https://directindex.org/r/sushisumi.com/agent-view

## Businesses like Sumi in London

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London | 8985 | 54% | 36% | 27.7% |
| Sites built with WordPress in London | 2671 | 66% | 48% | 27.7% |
| Sites using SevenRooms in London | 601 | 74% | 63% | 27.7% |
| Sites built with WordPress and using SevenRooms in London | 288 | 74% | 62% | 27.7% |

The best of the sites built with WordPress and using SevenRooms in London: Aki (A 100%, https://directindex.org/r/akilondon.com); Brasserie Zedel (A 100%, https://directindex.org/r/brasseriezedel.com); Cacciari's Asia (A 100%, https://directindex.org/r/cacciaris.co.uk); Hutong (A 100%, https://directindex.org/r/hutong.co.uk); Minnow (A 100%, https://directindex.org/r/minnowclapham.co.uk).

With the two fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business), the score would be about 87.7%. That would be 818th of 8,985 in London, up from 7557th.

## The direct record
What agents get for Sumi, as JSON: https://directindex.org/api/direct/sushisumi.com
- Book: https://www.sevenrooms.com/reservations/sumimarylebone (vendor on own site: SevenRooms; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: https://www.sushisumi.com/menu/ (html_page; from the scan)
- Hours: none on record
- Phone: 02045240880
- Stable links that count: https://directindex.org/go/sushisumi.com/book, https://directindex.org/go/sushisumi.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, SevenRooms: Through partners. SevenRooms' terms (17 April 2026) bar any robot, spider, scraper or other automated means except bona fide search engines; Google names SevenRooms as an AI Mode booking partner. Read 2026-10-15: https://sevenrooms.com/terms-of-service/

Only a real browser got this page (a plain fetch got challenge:checking your browser); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 8 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/sushisumi.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/sushisumi.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=sushisumi.com&force=1