# Atarashi: Agent-Direct Score D (52.3%)

Site: https://www.sushiatarashi.com/
Report: https://directindex.org/r/sushiatarashi.com
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Atarashi is hard for agents to use.
AI assistants can't open Atarashi's website, so they go by what other sites say about it.

## Direct links
- Order directly: https://sushiatarashi.com/order/atarashi-120-oakland-ave (on the business's own site)
- Menu: https://sushiatarashi.com/menu/atarashi-120-oakland-ave
- Phone: 4126873858
- Address: Oakland Avenue 120 15213 Pittsburgh
- Hours, from OpenStreetMap: Mo-Fr 10:45-21:00, Sa-Su 11:30-21:00

## Nearby, also direct
Places near Atarashi that take a booking or an order on their own website, with no marketplace in between.
- Oishii Bento (20 m): https://directindex.org/r/oishiibento.com
- Sushi Fuku (810 m): https://directindex.org/r/rollitorbowlit.com
- Kura Sushi (1.7 km): https://directindex.org/r/kurasushi.com
- KuJiRa Sushi & Bar (2.2 km): https://directindex.org/r/kujirasushi.com
- Umami (2.8 km): https://directindex.org/r/umamipgh.com

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Atarashi",
  "url": "https://www.sushiatarashi.com/",
  "telephone": "4126873858",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Oakland Avenue 120",
    "postalCode": "15213",
    "addressLocality": "Pittsburgh"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.4417046,
    "longitude": -79.957343
  },
  "openingHours": "Mo-Fr 10:45-21:00, Sa-Su 11:30-21:00",
  "servesCuisine": [
    "sushi",
    "japanese"
  ],
  "hasMenu": "https://sushiatarashi.com/menu/atarashi-120-oakland-ave",
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://sushiatarashi.com/order/atarashi-120-oakland-ave",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Restaurant).** address, phone
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
175 of 250 in Pittsburgh. Top 70% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 100% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 92% | no |
| Structured data with address, phone and hours | 80% | no |
| Have an llms.txt | 28% | no |

Nearest places with a similar menu: Oishii Bento (A, 23 m, https://directindex.org/r/oishiibento.com); Sushi Fuku (C, 814 m, https://directindex.org/r/rollitorbowlit.com); WILD BLUE SUSHI - RUGE ATRIUM (D, 910 m, https://directindex.org/r/cmu.edu); Kura Sushi (C, 1663 m, https://directindex.org/r/kurasushi.com); Little Tokyo Bistro (F, 2140 m, https://directindex.org/r/littletokyopittsburgh.com); KuJiRa Sushi & Bar (A, 2243 m, https://directindex.org/r/kujirasushi.com); Ginza Japanese Restaurant (F, 2302 m, https://directindex.org/r/ginzapa.com); COBRA (F, 2526 m, https://directindex.org/r/cobrapgh.com); Umami (C, 2842 m, https://directindex.org/r/umamipgh.com); Kyo Matcha (D, 3155 m, https://directindex.org/r/kyotomatcha.us).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask: "I want sushi delivered this evening." (ChatGPT)


See what an AI agent reads on this site: https://directindex.org/r/sushiatarashi.com/agent-view

## Named by ChatGPT for "I want sushi delivered this evening" in Pittsburgh, October 2026
- "I want sushi delivered this evening." (2026-10-22): ChatGPT with a link to this site. https://directindex.org/city/pittsburgh/recommended/sushi
Named by 1 of 2 assistants asked. Badge: https://directindex.org/badge/named/sushiatarashi.com.svg

## Businesses like Atarashi in Pittsburgh

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Pittsburgh | 250 | 62% | 45% | 52.3% |

The best of the businesses of the same kind in Pittsburgh: All India authentic cuisine (A 100%, https://directindex.org/r/allindiacuisine.com); Aruba Island Bowls (A 100%, https://directindex.org/r/arubaislandbowls.com); Condado Tacos (A 100%, https://directindex.org/r/condadotacos.com); Eat'n Park (A 100%, https://directindex.org/r/eatnpark.com); Hard Rock Cafe (A 100%, https://directindex.org/r/hardrock.com).

With the two fixes above (The site turns away every visitor that isn't a browser, AI agents included; Structured data is incomplete), the score would be about 95.4%. That would be 15th of 250 in Pittsburgh, up from 175th.

## The direct record
What agents get for Atarashi, as JSON: https://directindex.org/api/direct/sushiatarashi.com
- Book: none on record
- Order: https://sushiatarashi.com/order/atarashi-120-oakland-ave (own site; found by the scan of 2026-10-24, not yet tested)
- Menu: https://sushiatarashi.com/menu/atarashi-120-oakland-ave (html_page; from the scan)
- Hours: Mo-Fr 10:45-21:00, Sa-Su 11:30-21:00 (from OpenStreetMap)
- Phone: 4126873858
- Stable links that count: https://directindex.org/go/sushiatarashi.com/order, https://directindex.org/go/sushiatarashi.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 19 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/sushiatarashi.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/sushiatarashi.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=sushiatarashi.com&force=1