# Jemma Anderson PMU: Agent-Direct Score D (50.8%)

Site: https://www.surveymonkey.co.uk/r/TheScottishMakeUpAwards2023?fbclid=lwAR3XjzNleAllwGRCxFhTKfEW3mpce7DUV2pW50Z7GHHG-E_oE4NzZSij9So
Report: https://directindex.org/r/surveymonkey.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Jemma Anderson PMU is hard for agents to use.
An AI assistant can open Jemma Anderson PMU's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

## Direct links
- Phone: +441312296688
- Address: 109 Bruntsfield Place, EH10 4EQ, Edinburgh

## Nearby, also direct
Places near Jemma Anderson PMU that take a booking or an order on their own website, with no marketplace in between.
- Soprano Ice (0 m): https://directindex.org/r/soprano.clinic
- Koda Hair (40 m): https://directindex.org/r/kodahair.co.uk
- Neil Maclean (50 m): https://directindex.org/r/neilmacleanhairstudio.co.uk
- All About Eve (50 m): https://directindex.org/r/allaboutevesalon.co.uk
- Smooth Dimensions Ltd (60 m): https://directindex.org/r/smoothdimensions.co.uk

## What to fix first
- **No online booking link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Jemma Anderson PMU",
  "url": "https://www.surveymonkey.co.uk/r/TheScottishMakeUpAwards2023?fbclid=lwAR3XjzNleAllwGRCxFhTKfEW3mpce7DUV2pW50Z7GHHG-E_oE4NzZSij9So",
  "telephone": "+441312296688",
  "address": "109 Bruntsfield Place, EH10 4EQ, Edinburgh",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 55.9369,
    "longitude": -3.20707
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
266 of 520 in Edinburgh hairdressers and beauty salons. Top 51% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 8% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes |
| Structured data with address, phone and hours | 21% | no |
| Have an llms.txt | 55% | yes |

Nearest places in the index: Soprano Ice (C, 4 m, https://directindex.org/r/soprano.clinic); Avenue Nails & Beauty Salon (F, 29 m, https://directindex.org/r/myavenue.co.uk); Olgavoguebrowsedinburgh (D, 41 m, https://directindex.org/r/olgavogue.co.uk); Koda Hair (C, 42 m, https://directindex.org/r/kodahair.co.uk); Neil Maclean (C, 47 m, https://directindex.org/r/neilmacleanhairstudio.co.uk); All About Eve (C, 51 m, https://directindex.org/r/allaboutevesalon.co.uk); Smooth Dimensions Ltd (B, 56 m, https://directindex.org/r/smoothdimensions.co.uk); Bryony Quate (C, 65 m, https://directindex.org/r/bryonyquate.co.uk); hair by boom (F, 66 m, https://directindex.org/r/boombarbers.co.uk); Links Barbers (B, 72 m, https://directindex.org/r/linksbarbers.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Edinburgh hairdressers and beauty salons and named 55 places. Jemma Anderson PMU wasn't one of them. See who was named: https://directindex.org/city/edinburgh-salons/recommended


See what an AI agent reads on this site: https://directindex.org/r/surveymonkey.com/agent-view

## Businesses like Jemma Anderson PMU in Edinburgh hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Edinburgh hairdressers and beauty salons | 520 | 48% | 18% | 50.8% |

The best of the businesses of the same kind in Edinburgh hairdressers and beauty salons: Yellow Souls Studio (A 92.3%, https://directindex.org/r/yellowsouls.com); Carlo Bozza Wellness (A 90.8%, https://directindex.org/r/carlobozzawellness.com); Sleeping Beauty Salon (A 87.7%, https://directindex.org/r/sleepingbeautysalon.com); Tanz Tanning (A 87.5%, https://directindex.org/r/tanztanning.co.uk); Beauty Room by Aga (B 84.6%, https://directindex.org/r/beautyroombyaga.co.uk).

With the three fixes above (No online booking link on the website; Structured data is incomplete; No price list of services found), the score would be about 95.4%, which would be first of 520 in Edinburgh hairdressers and beauty salons.

This site appears in 3 cities (5 places on surveymonkey.com). https://directindex.org/brand/surveymonkey.com

## The direct record
What agents get for Jemma Anderson PMU, as JSON: https://directindex.org/api/direct/surveymonkey.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +441312296688

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: contact page /mp/contact-sales/: business JSON-LD.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/surveymonkey.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: yes
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/surveymonkey.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/surveymonkey.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=surveymonkey.com&force=1