# Sultan Döner: Agent-Direct Score D (49.2%)

Site: https://sultandoner.se/
Report: https://directindex.org/r/sultandoner.se
Scanned: 2026-10-16 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Sultan Döner is hard for agents to use.
An AI assistant can open Sultan Döner's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through foodoraeu.go.link.

## Direct links
- Phone: 031555159
- Address: Kungsportsavenyen 39A 411 36 Göteborg

## Nearby, also direct
Places near Sultan Döner that take a booking or an order on their own website, with no marketplace in between.
- Kebaberia (270 m): https://directindex.org/r/kebaberia.se
- Fresca Etc. (1.2 km): https://directindex.org/r/frescaetc.se

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Ordering through an unrecognised third party.** (+9 points) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Gothenburg, 15% of comparable sites declare one.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FastFoodRestaurant",
  "name": "Sultan Döner",
  "url": "https://sultandoner.se/",
  "telephone": "031555159",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Kungsportsavenyen 39A",
    "postalCode": "411 36",
    "addressLocality": "Göteborg",
    "addressCountry": "SE"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 57.6984999,
    "longitude": 11.9771204
  },
  "servesCuisine": [
    "kebab"
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Sultan Döner

> fast food restaurant (kebab) in Kungsportsavenyen 39A 411 36 Göteborg, Gothenburg. Phone 031555159.

## About

- Website: https://sultandoner.se/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.

## Where it stands
526 of 847 in Gothenburg. Top 62% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 96% | no |
| Publish the menu or price list as HTML | 54% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 92% | yes |
| Structured data with address, phone and hours | 42% | no |
| Have an llms.txt | 38% | no |

Nearest places with a similar menu: Kebaberia (C, 274 m, https://directindex.org/r/kebaberia.se); Pizzeria Viktoria (D, 785 m, https://directindex.org/r/viktoriagbg.se); Dönerbanken (C, 1090 m, https://directindex.org/r/donerbanken.se); Fresca Etc. (C, 1165 m, https://directindex.org/r/frescaetc.se); Pizzabutik Gambero (D, 1229 m, https://directindex.org/r/pizzeriagambero.com); Odin Pizza (D, 1264 m, https://directindex.org/r/odinspizzeria.se); Järngrillen (F, 1426 m, https://directindex.org/r/jarngrillen.se); Tomas Pizzeria (D, 1947 m, https://directindex.org/r/tomaspizzeria.se); Dunder Döner (C, 2491 m, https://directindex.org/r/dunderdoner.se); Flintston (D, 2893 m, https://directindex.org/r/flintston.se).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Gothenburg and named 62 places. Sultan Döner wasn't one of them. See who was named: https://directindex.org/city/gothenburg/recommended


See what an AI agent reads on this site: https://directindex.org/r/sultandoner.se/agent-view

## Businesses like Sultan Döner in Gothenburg

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Gothenburg | 847 | 54% | 23% | 49.2% |

The best of the businesses of the same kind in Gothenburg: Bar El Guiri (A 100%, https://directindex.org/r/barelguiri.se); Mestiza (A 100%, https://directindex.org/r/mestizagbg.se); Pad Thai (A 100%, https://directindex.org/r/padthai.nu); TomToms (A 100%, https://directindex.org/r/tomtoms.se); Buon Cibo (A 95.4%, https://directindex.org/r/buoncibo.se).

With the three fixes above (No structured data for the business; Ordering through an unrecognised third party; No menu or price list found), the score would be about 95.4%. That would be 5th of 847 in Gothenburg, up from 526th.

## The direct record
What agents get for Sultan Döner, as JSON: https://directindex.org/api/direct/sultandoner.se
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 031555159

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 1 | 25 |
| Actionable | 6 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/sultandoner.se
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/sultandoner.se/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/sultandoner.se/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=sultandoner.se&force=1