# Nordiska Frisör & Barbershop: Agent-Direct Score B (80%)

Site: http://stockholmfrisorbarbershop.se/
Report: https://directindex.org/r/stockholmfrisorbarbershop.se
Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Nordiska Frisör & Barbershop is mostly ready for agents.
An AI assistant can open Nordiska Frisör & Barbershop's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://stockholmfrisorbarbershop.se/boka-tid/ (on the business's own site)
- Phone: +46760211141
- Address: Masugnsvägen 30, 168 67, Stockholm
- Prices: 7 prices on the site, the middle one SEK 370

## Nearby, also direct
Places near Nordiska Frisör & Barbershop that take a booking or an order on their own website, with no marketplace in between.
- Skin Concept (210 m): https://directindex.org/r/dermalogica.com
- Sevims Prehabstudio AB (1.6 km): https://directindex.org/r/s-prehabstudio.se
- Bromma Cosmetique (1.9 km): https://directindex.org/r/brommacosmetique.se

## What to fix first
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+3 points) Missing: address, telephone. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Stockholm, 7.2% of comparable sites declare one.
- **7 prices on the landing page, the middle one SEK 370.** In Stockholm, the middle price of comparable sites that show prices is SEK 500.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Nordiska Frisör & Barbershop",
  "url": "http://stockholmfrisorbarbershop.se/",
  "telephone": "+46760211141",
  "address": "Masugnsvägen 30, 168 67, Stockholm",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 59.35254,
    "longitude": 17.96095
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://stockholmfrisorbarbershop.se/boka-tid/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Nordiska Frisör & Barbershop

> hair salon in Masugnsvägen 30, 168 67, Stockholm, Stockholm hairdressers and beauty salons. Phone +46760211141.

## Book or order directly

- Book: https://stockholmfrisorbarbershop.se/boka-tid/ (on the business's own site)

## About

- Website: http://stockholmfrisorbarbershop.se/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (HairSalon).** opening hours
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.

## Where it stands
Not ranked yet in Stockholm hairdressers and beauty salons.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 93% | yes |
| Publish the menu or price list as HTML | 5% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes |
| Structured data with address, phone and hours | 12% | no |
| Have an llms.txt | 31% | no |

Nearest places in the index: Barber-JR (D, 140 m, https://directindex.org/r/barber-jr.se); Skin Concept (B, 207 m, https://directindex.org/r/dermalogica.com); Rinse Frisörkedja (C, 403 m, https://directindex.org/r/rinse.se); BeautyBox (D, 470 m, https://directindex.org/r/beautyboxstockholm.se); DPOSH - Your beauty experience (C, 686 m, https://directindex.org/r/dposh.se); Sumpans hårgäng (D, 879 m, https://directindex.org/r/sumpanshargang.com); SunHill Drop in Solarium (F, 1199 m, https://directindex.org/r/sunhillbromma.se); Må Bra i Riksby AB (D, 1615 m, https://directindex.org/r/mabrairiksby.se); Sevims Prehabstudio AB (C, 1621 m, https://directindex.org/r/s-prehabstudio.se); Bromma Cosmetique (B, 1875 m, https://directindex.org/r/brommacosmetique.se).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 55% (24% A or B, 251601 sites); This site 80%.

See what an AI agent reads on this site: https://directindex.org/r/stockholmfrisorbarbershop.se/agent-view

## Businesses like Nordiska Frisör & Barbershop in Stockholm hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Sites built with WordPress in Stockholm hairdressers and beauty salons | 386 | 54% | 16% | 80% |

The best of the sites built with WordPress in Stockholm hairdressers and beauty salons: Polpette (A 92.3%, https://directindex.org/r/polpette.se); Barberaren (B 84.6%, https://directindex.org/r/barberaren.se); Hudkulturen (B 84.6%, https://directindex.org/r/hudkulturen.se); STHLM Ladies & Gent’s (B 84.6%, https://directindex.org/r/sthlmladiesandgents.se); Sugarwaxing (B 84.6%, https://directindex.org/r/salongstylish.se).

## The direct record
What agents get for Nordiska Frisör & Barbershop, as JSON: https://directindex.org/api/direct/stockholmfrisorbarbershop.se
- Book: https://stockholmfrisorbarbershop.se/boka-tid/ (own site; found by the scan of 2026-10-22, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +46760211141
- Stable links that count: https://directindex.org/go/stockholmfrisorbarbershop.se/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: booking page /boka-tid/: booking via bokadirekt, booking link (other).

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 12 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/stockholmfrisorbarbershop.se
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/stockholmfrisorbarbershop.se/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/stockholmfrisorbarbershop.se/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=stockholmfrisorbarbershop.se&force=1