# Visit St Kilda: Agent-Direct Score F (38.5%)

Site: http://stkildamelbourne.com.au/
Report: https://directindex.org/r/stkildamelbourne.com.au
Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Visit St Kilda is largely invisible to agents.
An AI assistant can open Visit St Kilda's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.
## What to fix first

## What the site tells visitors (Measured, not scored)
- **The footer says © 2015.** Visitors and assistants may read that year as the last time anyone looked after the site. In Melbourne, 73% of comparable sites that show a year say 2025 or later.

- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No ticket link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a ticket or booking page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Visit St Kilda",
  "url": "http://stkildamelbourne.com.au/",
  "address": "10-18 Jacka Blvd, 3182, Melbourne",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.866993885684,
    "longitude": 144.97567176819
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Visit St Kilda

> local business in 10-18 Jacka Blvd, 3182, Melbourne, Melbourne tours, attractions and museums.

## About

- Website: http://stkildamelbourne.com.au/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.

## Where it stands
687 of 947 in Melbourne tours, attractions and museums. Top 73% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | no |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 34% | no |

Nearest places in the index: Rowland S Howard Lane (D, 521 m, https://directindex.org/r/abc.net.au); Cheap Az Travel (B, 584 m, https://directindex.org/r/cheapaztravel.com); Liquid Adventures (F, 637 m, https://directindex.org/r/liquidadventures.com.au); Australian Queer Archives (D, 709 m, https://directindex.org/r/queerarchives.org.au); The Twelve Apostles, Great Ocean Road, Victoria (B, 820 m, https://directindex.org/r/visitgreatoceanroad.org.au); AusCrick (F, 870 m, https://directindex.org/r/auscrick.com.au); Mummu Cycling (C, 903 m, https://directindex.org/r/mummucycling.com); Travel Design Group✈ (F, 943 m, https://directindex.org/r/traveldesigngroup.com.au); Premium Sport Tours Pty Ltd (B, 954 m, https://directindex.org/r/sporttours.com.au); Jewish Museum of Australia (C, 1128 m, https://directindex.org/r/jewishmuseum.com.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 58% (30% A or B, 68857 sites); This site 38.5%.

See what an AI agent reads on this site: https://directindex.org/r/stkildamelbourne.com.au/agent-view

## Businesses like Visit St Kilda in Melbourne tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Melbourne tours, attractions and museums | 947 | 47% | 15% | 38.5% |
| Sites built with WordPress in Melbourne tours, attractions and museums | 439 | 55% | 21% | 38.5% |

The best of the sites built with WordPress in Melbourne tours, attractions and museums: Magic Charters (A 100%, https://directindex.org/r/magiccharters.net.au); JBT Australia (A 95.4%, https://directindex.org/r/jtbtravel.com.au); Dreamscape Winery Tours (A 86.2%, https://directindex.org/r/dreamscapetours.com.au); Wildlife Tours (A 86.2%, https://directindex.org/r/wildlifetours.com.au); Car Wreckers Coburg (B 84.6%, https://directindex.org/r/carwreckerscoburg.com.au).

With the three fixes above (No structured data for the business; No ticket link on the website; No tickets and prices found), the score would be about 95.4%. That would be 2nd of 947 in Melbourne tours, attractions and museums, up from 687th.

## The direct record
What agents get for Visit St Kilda, as JSON: https://directindex.org/api/direct/stkildamelbourne.com.au
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: none on record

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/stkildamelbourne.com.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/stkildamelbourne.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/stkildamelbourne.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=stkildamelbourne.com.au&force=1
