# Steven Murdoch Clinical Massage: Agent-Direct Score B (76.9%)

Site: https://www.stevenmurdoch.co.uk/
Report: https://directindex.org/r/stevenmurdoch.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Steven Murdoch Clinical Massage is mostly ready for agents.
An AI assistant can open Steven Murdoch Clinical Massage's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Jane.

## Direct links
- Book directly: https://stevenmurdoch.janeapp.co.uk/ (through jane acting for the business)
- Phone: 02076617044
- Address: 71 Princes Avenue, Palmers Green, N13 6HA, London

## Nearby, also direct
Places near Steven Murdoch Clinical Massage that take a booking or an order on their own website, with no marketplace in between.
- The Traditional Way Clinic (240 m): https://directindex.org/r/traditionalwayclinic.co.uk
- Silanel Beauty (550 m): https://directindex.org/r/reshbeauty.co.uk
- Peppermint (740 m): https://directindex.org/r/peppermintmassage.com
- Jojo and Flo London (790 m): https://directindex.org/r/jojoandflo.com
- The Beauty Lodge Day Spa (790 m): https://directindex.org/r/thebeautylodge.co.uk

## What to fix first
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

llms.txt. Save as /llms.txt at the root of the site.

```
# Steven Murdoch Clinical Massage

> medical business in 71 Princes Avenue, Palmers Green, N13 6HA, London, London hairdressers and beauty salons. Phone 02076617044.

## Book or order directly

- Book: https://stevenmurdoch.janeapp.co.uk/ (through jane acting for the business)

## About

- Website: https://www.stevenmurdoch.co.uk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (MedicalBusiness).** address, phone, opening hours
- **Appointments through jane on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
603 of 6057 in London hairdressers and beauty salons. Top 10% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | yes |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes |
| Structured data with address, phone and hours | 18% | yes |
| Have an llms.txt | 59% | no |

Nearest places in the index: The Traditional Way Clinic (B, 237 m, https://directindex.org/r/traditionalwayclinic.co.uk); Silanel Beauty (B, 546 m, https://directindex.org/r/reshbeauty.co.uk); Sizzers (F, 602 m, https://directindex.org/r/sizzershairdressers.co.uk); Peppermint (D, 735 m, https://directindex.org/r/peppermintmassage.com); Jojo and Flo London (C, 791 m, https://directindex.org/r/jojoandflo.com); The Beauty Lodge Day Spa (F, 792 m, https://directindex.org/r/thebeautylodge.co.uk); Chalk (F, 810 m, https://directindex.org/r/chalklondon.com); Prestige Nails & Beauty (C, 847 m, https://directindex.org/r/prestigenailsbeautypalmersgreen.co.uk); Cuts on the Hill London (C, 954 m, https://directindex.org/r/cutsonthehill.com); D Lashes London (B, 995 m, https://directindex.org/r/dlashesldn.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London hairdressers and beauty salons and named 85 places. Steven Murdoch Clinical Massage wasn't one of them. See who was named: https://directindex.org/city/london-salons/recommended


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); Sites using Jane 63% (35% A or B, 1328 sites); This site 76.9%.

See what an AI agent reads on this site: https://directindex.org/r/stevenmurdoch.co.uk/agent-view

## Businesses like Steven Murdoch Clinical Massage in London hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London hairdressers and beauty salons | 6057 | 49% | 19% | 76.9% |
| Sites built with WordPress in London hairdressers and beauty salons | 2154 | 57% | 22% | 76.9% |
| Sites using Jane in London hairdressers and beauty salons | 6 | 73% | 83% | 76.9% |
| Sites built with WordPress and using Jane in London hairdressers and beauty salons | 4 | 73% | 75% | 76.9% |

The best of the sites built with WordPress and using Jane in London hairdressers and beauty salons: Fortes Clinic (B 77.5%, https://directindex.org/r/fortesclinic.co.uk); Laser Medicine (B 70.3%, https://directindex.org/r/lasermedicine.co.uk); Crystal Palace Massage (C 66.2%, https://directindex.org/r/crystalpalacemassage.co.uk).

With the fix above (No price list of services found), the score would be about 87.7%. That would be 22nd of 6,057 in London hairdressers and beauty salons, up from 603rd.

## The direct record
What agents get for Steven Murdoch Clinical Massage, as JSON: https://directindex.org/api/direct/stevenmurdoch.co.uk
- Book: https://stevenmurdoch.janeapp.co.uk/ (vendor on own site: Jane; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 02076617044
- Stable links that count: https://directindex.org/go/stevenmurdoch.co.uk/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Jane: Not stated. Jane's terms of use (July 2026) forbid harvesting or collecting information from the services by any robot, spider, crawler or program without Jane's written consent; they do not address an agent booking an appointment for a patient, and no agent booking path is documented. Read 2026-10-15: https://jane.app/terms

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 15 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/stevenmurdoch.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/stevenmurdoch.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/stevenmurdoch.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=stevenmurdoch.co.uk&force=1