# Starbucks: Agent-Direct Score C (67.5%)

Site: https://www.starbucks.ch/
Report: https://directindex.org/r/starbucks.ch
Scanned: 2026-10-14 (Provisional: the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Starbucks is partly visible to agents.

## Direct links
- Order directly: https://www.starbucks.ch/en/delivers (on the business's own site)
- Menu: https://www.starbucks.ch/en/menu/featured

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (CafeOrCoffeeShop, BarOrPub or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CafeOrCoffeeShop",
  "name": "Starbucks",
  "url": "https://www.starbucks.ch/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Rennweg 48",
    "postalCode": "8001",
    "addressLocality": "Zürich",
    "addressCountry": "CH"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 47.3736638,
    "longitude": 8.5392193
  },
  "openingHours": "Mo-Fr 07:00-19:30; Sa 08:00-19:00; Su 10:30-18:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "07:00",
      "closes": "19:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "08:00",
      "closes": "19:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "10:30",
      "closes": "18:00"
    }
  ],
  "servesCuisine": [
    "coffee shop"
  ],
  "hasMenu": "https://www.starbucks.ch/en/menu/featured",
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.starbucks.ch/en/delivers",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Starbucks

> cafe or coffee shop (coffee shop) in Rennweg 48 8001 Zürich, Zurich cafes and bars.

## Book or order directly

- Order: https://www.starbucks.ch/en/delivers (on the business's own site)
- Menu: https://www.starbucks.ch/en/menu/featured

## Opening hours

Mo-Fr 07:00-19:30; Sa 08:00-19:00; Su 10:30-18:00

## About

- Website: https://www.starbucks.ch/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Menu or price list is an HTML page.** Agents can read items and prices directly.
- **Ordering on your own site.** Agents can order without a marketplace in the loop.

## Where it stands
42 of 387 in Zurich cafes and bars. Top 11% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 82% | yes |
| Publish the menu or price list as HTML | 62% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 74% | yes |
| Structured data with address, phone and hours | 10% | no |
| Have an llms.txt | 23% | no |

Nearest places with a similar menu: Starbucks (D, 351 m, https://directindex.org/r/starbucks.co.uk); No Grain Zone (D, 381 m, https://directindex.org/r/nograinzone.com); Il Baretto (F, 537 m, https://directindex.org/r/ilbaretto.ch); Kraftwerk (B, 575 m, https://directindex.org/r/kraftwerk.zuerich); Kleine Freiheit (C, 727 m, https://directindex.org/r/kleinefreiheit.ch); Mademoiselle Nobs (F, 758 m, https://directindex.org/r/mllenobs.ch); Tuttee Fruttee Coffee (F, 985 m, https://directindex.org/r/tutteefrutteecoffee.com); Bros Beans & Beats (D, 1054 m, https://directindex.org/r/brosbeansbeats.ch); Ombak Coffee (F, 1112 m, https://directindex.org/r/omniacoffee.ch); irma (C, 1133 m, https://directindex.org/r/irma.zuerich).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

See what an AI agent reads on this site: https://directindex.org/r/starbucks.ch/agent-view

Read by AI agents 8 times this month (ClaudeBot 8).

## Businesses like Starbucks in Zurich cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Zurich cafes and bars | 387 | 38% | 9% | 67.5% |

The best of Same kind in Zurich cafes and bars: Garibaldi (A 86.3%, https://directindex.org/r/garibaldi.bar); Il Salotto (B 84.1%, https://directindex.org/r/ilsalottozh.ch); Café des Amis (B 83.8%, https://directindex.org/r/desamis.ch); Don Weber (B 82.5%, https://directindex.org/r/donweber.ch); Gainsbourg (B 82.5%, https://directindex.org/r/gainsbourg.ch).

With the fix above (No structured data for the business) the score would be about 86.3%: first of 387 in Zurich cafes and bars.

## The direct record
What agents get for Starbucks, as JSON: https://directindex.org/api/direct/starbucks.ch
- Book: none on record
- Order: https://www.starbucks.ch/en/delivers (own site; could not verify: partial (2026-10-14))
- Menu: https://www.starbucks.ch/en/menu/featured (html_page; from the scan)
- Hours: Mo-Fr 07:00-19:30; Sa 08:00-19:00; Su 10:30-18:00 (closed now) (from OpenStreetMap)
- Phone: none on record
- Stable links that count: https://directindex.org/go/starbucks.ch/order, https://directindex.org/go/starbucks.ch/menu

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 7 | 25 |
| Actionable | 22 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/starbucks.ch
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/starbucks.ch/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=starbucks.ch&force=1