# Standard Serious Pizza: Agent-Direct Score C (61.5%)

Site: https://www.standard-berlin.de/
Report: https://directindex.org/r/standard-berlin.de
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Standard Serious Pizza is partly visible to agents.

## Direct links
- Book directly: https://bookings.zenchef.com/results?rid=366022&fullscreen=1&lang=de (through zenchef acting for the business)
- Menu: https://www.standard-berlin.de/wp-content/themes/pizza/downloads/menu_pb.pdf
- Phone: +493048625614

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Ordering through an unrecognised third party.** (+5 points) Check that the provider keeps you as the merchant of record. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps
- **Menu or price list is a PDF.** (+3 points) Most agents skip PDFs or read them badly. Publish it as HTML, keep the PDF as a download. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Standard Serious Pizza",
  "url": "https://www.standard-berlin.de/",
  "telephone": "+493048625614",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Prinzenstraße 89",
    "postalCode": "10969",
    "addressLocality": "Berlin"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 52.5020025,
    "longitude": 13.4089182
  },
  "openingHours": "Mo 17:00-22:00; Tu 12:00-23:00; We-Fr 12:00-22:00; Sa-Su 15:00-22:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday"
      ],
      "opens": "17:00",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday"
      ],
      "opens": "12:00",
      "closes": "23:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "12:00",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday",
        "Sunday"
      ],
      "opens": "15:00",
      "closes": "22:00"
    }
  ],
  "servesCuisine": [
    "pizza"
  ],
  "acceptsReservations": "https://bookings.zenchef.com/results?rid=366022&#038;fullscreen=1&#038;lang=de",
  "hasMenu": "https://www.standard-berlin.de/wp-content/themes/pizza/downloads/menu_pb.pdf",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://bookings.zenchef.com/results?rid=366022&#038;fullscreen=1&#038;lang=de",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Standard Serious Pizza

> restaurant (pizza) in Prinzenstraße 89 10969 Berlin, Berlin. Phone +493048625614.

## Book or order directly

- Book: https://bookings.zenchef.com/results?rid=366022&#038;fullscreen=1&#038;lang=de (through zenchef acting for the business)
- Menu: https://www.standard-berlin.de/wp-content/themes/pizza/downloads/menu_pb.pdf

## Opening hours

Mo 17:00-22:00; Tu 12:00-23:00; We-Fr 12:00-22:00; Sa-Su 15:00-22:00

## About

- Website: https://www.standard-berlin.de/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Booking through zenchef on your own domain.** No marketplace commission, and the guest stays yours.

## Where it stands
868 of 3017 in Berlin. Top 29% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 80% | yes |
| Publish the menu or price list as HTML | 79% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 83% | yes |
| Structured data with address, phone and hours | 43% | no |
| Have an llms.txt | 23% | no |

Nearest places with a similar menu: Pizza Berlino (D, 808 m, https://directindex.org/r/pizzaberlino.de); Oregano (D, 908 m, https://directindex.org/r/oreganofood.de); Roots (F, 1300 m, https://directindex.org/r/roots.berlin); Le Tire Bouchon (F, 1381 m, https://directindex.org/r/spdns.org); Pizza Meister (D, 1458 m, https://directindex.org/r/pizzameister.net); Zero Stress Pizza (F, 1556 m, https://directindex.org/r/zerostresspizza.de); Ammazza che Pizza (D, 1562 m, https://directindex.org/r/ammazza.de); Diomira (F, 1610 m, https://directindex.org/r/ristorante-diomira.de); Fratelli La Bionda (D, 1670 m, https://directindex.org/r/labiondaberlin.de); Masaniello (D, 1720 m, https://directindex.org/r/befo.de).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 57% (26% A or B, 35830 sites); Sites using Zenchef 76% (62% A or B, 821 sites); This site 61.5%.

See what an AI agent reads on this site: https://directindex.org/r/standard-berlin.de/agent-view

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 5 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/standard-berlin.de
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/standard-berlin.de/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=standard-berlin.de&force=1