# Serena Spa Madrid | Hotel Meliá Princesa: Agent-Direct Score D (45.7%) Site: http://www.spaserena.com/ Report: https://directindex.org/r/spaserena.com Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Serena Spa Madrid | Hotel Meliá Princesa is hard for agents to use. Some AI assistants are turned away by Serena Spa Madrid | Hotel Meliá Princesa's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online. ## Direct links - Phone: +34628264336 - Address: Calle de la Princesa, 27, 28008, Madrid - Languages: Catalan, English, Spanish ## Nearby, also direct Places near Serena Spa Madrid | Hotel Meliá Princesa that take a booking or an order on their own website, with no marketplace in between. - Eduardo Ferreira Consulting (180 m): https://directindex.org/r/eduardo-ferreira.com - La Salvaje (280 m): https://directindex.org/r/espaciolasalvaje.com - Baobá Belleza (400 m): https://directindex.org/r/baobabelleza.com - Magnate Barberia (430 m): https://directindex.org/r/magnatebarberia.com ## What to fix first - **No online booking link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant - **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **The server turns AI crawlers away at the door.** (+3.3 points) Requests as ClaudeBot (http_429) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Serena Spa Madrid | Hotel Meliá Princesa > organization in Calle de la Princesa, 27, 28008, Madrid, Madrid hairdressers and beauty salons. Phone +34628264336. ## About - Website: http://www.spaserena.com/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **Structured data found (Organization).** no address, phone or hours in it ## Where it stands 677 of 1212 in Madrid hairdressers and beauty salons. Top 56% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 100% | no | | Publish the menu or price list as HTML | 32% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 89% | no | | Structured data with address, phone and hours | 20% | no | | Have an llms.txt | 40% | no | Nearest places in the index: Depilar Madrid (D, 88 m, https://directindex.org/r/depilarmadrid.com); Lis Estilistas (D, 135 m, https://directindex.org/r/lisestilistas.com); Razas Peluquería (F, 155 m, https://directindex.org/r/razaspeluqueria.com); Eduardo Ferreira Consulting (D, 181 m, https://directindex.org/r/eduardo-ferreira.com); BMC Biomedical Clinic. (C, 186 m, https://directindex.org/r/bmcbiomedical.com); Centro Auroom (C, 213 m, https://directindex.org/r/centroauroom.es); Peluqueria y estetica unisex A. Gonzalez (B, 224 m, https://directindex.org/r/gonzalezpeluqueria.es); La Salvaje (F, 278 m, https://directindex.org/r/espaciolasalvaje.com); Baobá Belleza (C, 396 m, https://directindex.org/r/baobabelleza.com); Magnate Barberia (C, 432 m, https://directindex.org/r/magnatebarberia.com). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. Compared with its peers: Sites built with WordPress 57% (28% A or B, 145483 sites); This site 45.7%. See what an AI agent reads on this site: https://directindex.org/r/spaserena.com/agent-view ## Businesses like Serena Spa Madrid | Hotel Meliá Princesa in Madrid hairdressers and beauty salons | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Madrid hairdressers and beauty salons | 1212 | 48% | 17% | 45.7% | | Sites built with WordPress in Madrid hairdressers and beauty salons | 647 | 55% | 21% | 45.7% | The best of the sites built with WordPress in Madrid hairdressers and beauty salons: Boracay Masajes Madrid - Masajes Orientales en Madrid (A 95.4%, https://directindex.org/r/boracaymasajesmadrid.es); TantraUsuaya (A 90.3%, https://directindex.org/r/tantrausuaya.com); Le Maise (A 89.7%, https://directindex.org/r/lemaise.es); Estética Cruz Merinero (A 89.2%, https://directindex.org/r/esteticacruzmerinero.es); Easycut (A 87.7%, https://directindex.org/r/easycut.es). With the three fixes above (No online booking link on the website; Structured data is incomplete; No price list of services found), the score would be about 90.3%. That would be 8th of 1,212 in Madrid hairdressers and beauty salons, up from 677th. This site appears in 2 cities (2 places on spaserena.com). https://directindex.org/brand/spaserena.com ## The direct record What agents get for Serena Spa Madrid | Hotel Meliá Princesa, as JSON: https://directindex.org/api/direct/spaserena.com - Book: none on record - Order: none on record - Menu: none on record - Hours: none on record - Phone: +34628264336 ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 21.7 | 25 | | Readable | 8 | 25 | | Actionable | 0 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/spaserena.com - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: yes Keep watching this business (https://directindex.org/r/spaserena.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/spaserena.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=spaserena.com&force=1