# Willis B Clapham: Agent-Direct Score C (64.6%)

Site: http://www.southcliffhouse.com/
Report: https://directindex.org/r/southcliffhouse.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Willis B Clapham is partly visible to agents.
An AI assistant can open Willis B Clapham's website. What Willis B Clapham offers is on another site. It finds a way to book or order directly, through checkout.lodgify.com.

## Direct links
- Phone: +447956567526
- Address: 1 Voltaire Road, SW4 6DQ, London
- Languages: English

## Nearby, also direct
Places near Willis B Clapham that take a booking or an order on their own website, with no marketplace in between.
- So Me Beauty and Wellness (30 m): https://directindex.org/r/so.me
- TL Professional (270 m): https://directindex.org/r/tlprofessional.com

## What to fix first
- **Appointments through an unrecognised third party.** (+9 points) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **Price list of services is on another site.** (+5 points) The link goes to lodgify.com, so that site gets the credit and the visits. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Willis B Clapham",
  "url": "http://www.southcliffhouse.com/",
  "telephone": "+447956567526",
  "address": "1 Voltaire Road, SW4 6DQ, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.46467519894292,
    "longitude": -0.13102604397275164
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
1482 of 6057 in London hairdressers and beauty salons. Top 24% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | no |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 59% | yes |

Nearest places in the index: So Me Beauty and Wellness (C, 26 m, https://directindex.org/r/so.me); Total Body Care (D, 50 m, https://directindex.org/r/totalbodycare.co.uk); Classico Barbers (C, 256 m, https://directindex.org/r/classicobarbers.co.uk); TL Professional (B, 267 m, https://directindex.org/r/tlprofessional.com); Goddess Touch by Kay C (F, 270 m, https://directindex.org/r/goddesstouchbykaycltd.com); Beyond The Brush Ldn by Monique (C, 271 m, https://directindex.org/r/beyondthebrushldn.com); Purity Skin Centre (F, 291 m, https://directindex.org/r/purityskincentre.com); Clapham Barbers (D, 362 m, https://directindex.org/r/claphambarbers.co.uk); Dani's Beauty Salon (D, 426 m, https://directindex.org/r/danisbeauty.co.uk); Super Lash Boutique (D, 452 m, https://directindex.org/r/superlashboutique.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London hairdressers and beauty salons and named 85 places. Willis B Clapham wasn't one of them. See who was named: https://directindex.org/city/london-salons/recommended


See what an AI agent reads on this site: https://directindex.org/r/southcliffhouse.com/agent-view

## Businesses like Willis B Clapham in London hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London hairdressers and beauty salons | 6057 | 49% | 19% | 64.6% |

The best of the businesses of the same kind in London hairdressers and beauty salons: Beauty Sculpt (A 95.4%, https://directindex.org/r/beautysculpt.co.uk); Tranquilstate Professional Male Grooming (A 95.4%, https://directindex.org/r/tranquilstate.co.uk); Amba Hair Boutique (A 93.8%, https://directindex.org/r/ambablowdry.com); DJN Physios Tottenham Court Road (A 93.8%, https://directindex.org/r/djnphysioslondon.co.uk); Najwa London Members - Only (A 93.8%, https://directindex.org/r/najwalondon.co.uk).

With the three fixes above (Appointments through an unrecognised third party; Structured data is incomplete; Price list of services is on another site), the score would be about 95.4%, which would be first of 6,057 in London hairdressers and beauty salons.

## The direct record
What agents get for Willis B Clapham, as JSON: https://directindex.org/api/direct/southcliffhouse.com
- Book: none on record
- Order: none on record
- Menu: https://checkout.lodgify.com/en/laura-fraser-carter/789162/reservation?currency=EUR (external; from the scan)
- Hours: none on record
- Phone: +447956567526
- Stable links that count: https://directindex.org/go/southcliffhouse.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: contact page /en/contact: phone.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 11 | 25 |
| Actionable | 6 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/southcliffhouse.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/southcliffhouse.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/southcliffhouse.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=southcliffhouse.com&force=1