# Pinch: Agent-Direct Score C (60%)

Site: https://www.soshell.uk/
Report: https://directindex.org/r/soshell.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Pinch is partly visible to agents.
Some AI assistants are turned away by Pinch's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://booking.soshell.uk/webstoreNew/services (on the business's own site)
- Phone: +442081944886
- Address: 9-11 Tottenham St, W1T 2AQ, London

## Nearby, also direct
Places near Pinch that take a booking or an order on their own website, with no marketplace in between.
- Change Please (40 m): https://directindex.org/r/changeplease.org
- Rev. JW Simpson (100 m): https://directindex.org/r/revjwsimpson.com
- Honey & Co. Daily (230 m): https://directindex.org/r/honeyandco.co.uk
- The Jack Horner (290 m): https://directindex.org/r/jackhornerpub.co.uk
- Nordic Bar (310 m): https://directindex.org/r/nordicbar.com

## What to fix first
- **The server turns AI crawlers away at the door.** (+10 points) Requests as GPTBot (challenge:access denied), ClaudeBot (challenge:access denied), PerplexityBot (challenge:access denied) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Pinch",
  "url": "https://www.soshell.uk/",
  "telephone": "+442081944886",
  "address": "9-11 Tottenham St, W1T 2AQ, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.52057173,
    "longitude": -0.13511446
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://booking.soshell.uk/webstoreNew/services",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** no address, phone or hours in it
- **Booking on your own site.** Agents can book without going through a marketplace.

## Where it stands
2517 of 5882 in London cafes and bars. Top 43% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 94% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 94% | no |
| Structured data with address, phone and hours | 50% | no |
| Have an llms.txt | 22% | yes |

Nearest places in the index: Change Please (C, 44 m, https://directindex.org/r/changeplease.org); Rev. JW Simpson (A, 98 m, https://directindex.org/r/revjwsimpson.com); Mikel (C, 169 m, https://directindex.org/r/mikelcoffee.com); Honey & Co. Daily (C, 230 m, https://directindex.org/r/honeyandco.co.uk); The Jack Horner (A, 286 m, https://directindex.org/r/jackhornerpub.co.uk); Nordic Bar (B, 305 m, https://directindex.org/r/nordicbar.com); Café Deco (B, 322 m, https://directindex.org/r/cafe-deco.co.uk); The Jeremy Bentham (B, 332 m, https://directindex.org/r/thejeremybentham.co.uk); White Pine (F, 348 m, https://directindex.org/r/white-pine.co.uk); Lore of the Land (A, 352 m, https://directindex.org/r/loreoftheland.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 57% (28% A or B, 145483 sites); This site 60%.

See what an AI agent reads on this site: https://directindex.org/r/soshell.uk/agent-view

## Businesses like Pinch in London cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London cafes and bars | 5882 | 50% | 30% | 60% |
| Sites built with WordPress in London cafes and bars | 750 | 65% | 46% | 60% |

The best of the sites built with WordPress in London cafes and bars: Bar Américain (A 100%, https://directindex.org/r/brasseriezedel.com); The Alexandra (A 100%, https://directindex.org/r/alexandrawimbledon.com); The Cherry Tree (A 100%, https://directindex.org/r/thecherrytreedulwich.co.uk); The Roundhouse (A 100%, https://directindex.org/r/theroundhousewandsworth.com); Hope & Anchor (A 95.4%, https://directindex.org/r/hopeandanchorbrixton.co.uk).

With the three fixes above (The server turns AI crawlers away at the door; No menu or price list found; Structured data is incomplete), the score would be about 95.4%. That would be 51st of 5,882 in London cafes and bars, up from 2517th.

## The direct record
What agents get for Pinch, as JSON: https://directindex.org/api/direct/soshell.uk
- Book: https://booking.soshell.uk/webstoreNew/services (own site; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +442081944886
- Stable links that count: https://directindex.org/go/soshell.uk/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 15 | 25 |
| Readable | 9 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/soshell.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/soshell.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/soshell.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=soshell.uk&force=1