# Spa: Agent-Direct Score D (43.1%)

Site: https://www.sofitelstjames.com/spa.html
Report: https://directindex.org/r/sofitelstjames.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Spa is hard for agents to use.
Some AI assistants are turned away by Spa's website. What Spa offers is on another site. It finds a way to book or order directly, through SevenRooms.

## Direct links
- Book directly: https://www.sevenrooms.com/widget/embed.js (through sevenrooms acting for the business)
- Phone: 02077472204
- Address: 6 Waterloo Place, SW1Y 4AN, London
- Languages: English, French

## Nearby, also direct
Places near Spa that take a booking or an order on their own website, with no marketplace in between.
- Reiki by Rekha (280 m): https://directindex.org/r/reikibyrekha.co.uk
- Joe Vipond UK (290 m): https://directindex.org/r/joevipond.com
- The Retreat (290 m): https://directindex.org/r/thelondoner.com

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **The server turns AI crawlers away at the door.** (+10 points) Requests as GPTBot (http_403), ClaudeBot (http_403), PerplexityBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Price list of services is on another site.** (+5 points) The link goes to flippingbook.com, so that site gets the credit and the visits. Guide: https://directindex.org/guides/menu-pdf-ai
- **The phone number on the site doesn't match the open map data.** The site shows +44-0-20-7747-2200, but OpenStreetMap or Overture Maps lists 02077472204. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Spa",
  "url": "https://www.sofitelstjames.com/spa.html",
  "telephone": "02077472204",
  "address": "6 Waterloo Place, SW1Y 4AN, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5076283,
    "longitude": -0.1322719
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.sevenrooms.com/widget/embed.js",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Appointments through sevenrooms on your own domain.** There's no marketplace commission, and the customer stays yours.
- **SevenRooms works with agents through its partners.** SevenRooms' terms (17 April 2026) bar any robot, spider, scraper or other automated means except bona fide search engines; Google names SevenRooms as an AI Mode booking partner. Terms read on 2026-10-15: https://sevenrooms.com/terms-of-service/. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
3903 of 6057 in London hairdressers and beauty salons. Top 64% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | yes |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | no |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 59% | yes |

Nearest places in the index: Blizzard Health (D, 81 m, https://directindex.org/r/blizzardhealth.com); The One Hair (D, 100 m, https://directindex.org/r/theonehair.co.uk); Reiki by Rekha (C, 282 m, https://directindex.org/r/reikibyrekha.co.uk); Joe Vipond UK (C, 286 m, https://directindex.org/r/joevipond.com); The Retreat (B, 286 m, https://directindex.org/r/thelondoner.com); Geo. F. Trumper (C, 301 m, https://directindex.org/r/trumpers.com); St Martin's Courtyards32 (F, 313 m, https://directindex.org/r/stmartinscourtyard.co.uk); G-Labs (D, 315 m, https://directindex.org/r/g-labs.co.uk); Everwell Occupational Health Ltd. (C, 315 m, https://directindex.org/r/everwelloh.co.uk); Annette Power Semi Permanent Makeup (C, 318 m, https://directindex.org/r/annettepower.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London hairdressers and beauty salons and named 85 places. Spa wasn't one of them. See who was named: https://directindex.org/city/london-salons/recommended


Compared with its peers: Sites using SevenRooms 74% (64% A or B, 4812 sites); This site 43.1%.

See what an AI agent reads on this site: https://directindex.org/r/sofitelstjames.com/agent-view

## Businesses like Spa in London hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London hairdressers and beauty salons | 6057 | 49% | 19% | 43.1% |
| Sites using SevenRooms in London hairdressers and beauty salons | 7 | 66% | 43% | 43.1% |

The best of the sites using SevenRooms in London hairdressers and beauty salons: COMO Shambhala Urban Escape (B 76.9%, https://directindex.org/r/comohotels.com); Zofadepi (B 76.9%, https://directindex.org/r/barswift.com); Asaya Spa (B 73.8%, https://directindex.org/r/rosewoodhotels.com); Agua London (C 69.2%, https://directindex.org/r/seacontainerslondon.com); Soholistic Spa (C 67.7%, https://directindex.org/r/firmdalehotels.com).

With the three fixes above (No structured data for the business; The server turns AI crawlers away at the door; Price list of services is on another site), the score would be about 87.7%. That would be 22nd of 6,057 in London hairdressers and beauty salons, up from 3903rd.

## The direct record
What agents get for Spa, as JSON: https://directindex.org/api/direct/sofitelstjames.com
- Book: https://www.sevenrooms.com/widget/embed.js (vendor on own site: SevenRooms; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: https://online.flippingbook.com/view/282162180/ (external; from the scan)
- Hours: none on record
- Phone: 02077472204
- Stable links that count: https://directindex.org/go/sofitelstjames.com/book, https://directindex.org/go/sofitelstjames.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, SevenRooms: Through partners. SevenRooms' terms (17 April 2026) bar any robot, spider, scraper or other automated means except bona fide search engines; Google names SevenRooms as an AI Mode booking partner. Read 2026-10-15: https://sevenrooms.com/terms-of-service/

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 15 | 25 |
| Readable | 3 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/sofitelstjames.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/sofitelstjames.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/sofitelstjames.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=sofitelstjames.com&force=1