# Sir John Soane's Museum: Agent-Direct Score F (28.2%)

Site: https://www.soane.org/
Report: https://directindex.org/r/soane.org
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Sir John Soane's Museum is largely invisible to agents.

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No way to buy tickets online.** (+15 points) Agents have nothing to act on. Add a ticket or booking page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+6.7 points) Live fetches as GPTBot (http_403), ClaudeBot (http_403) were refused while a normal browser got the page. This is usually a hosting or firewall bot list the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Sir John Soane's Museum",
  "url": "https://www.soane.org/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Lincoln's Inn Fields 13",
    "postalCode": "WC2A 3BP",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5170751,
    "longitude": -0.117469
  },
  "openingHours": "Tu-Sa 10:00-16:30",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "10:00",
      "closes": "16:30"
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Sir John Soane's Museum

> museum in Lincoln's Inn Fields 13 WC2A 3BP London, London tours, attractions and museums.

## Opening hours

Tu-Sa 10:00-16:30

## About

- Website: https://www.soane.org/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.

## Where it stands
282 of 370 in London tours, attractions and museums. Top 76% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 13% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 92% | no |
| Structured data with address, phone and hours | 0% | no |
| Have an llms.txt | 18% | no |

Nearest places in the index: Hunterian Museum (D, 228 m, https://directindex.org/r/hunterianmuseum.org); Novelty Automation (F, 293 m, https://directindex.org/r/novelty-automation.com); Lincoln's Inn (C, 307 m, https://directindex.org/r/lincolnsinn.org.uk); Museum of Freemasonry (D, 349 m, https://directindex.org/r/museumfreemasonry.org.uk); St George's Bloomsbury (D, 507 m, https://directindex.org/r/stgeorgesbloomsbury.org.uk); Camera Museum (C, 540 m, https://directindex.org/r/cameramuseum.uk); Royal Opera House (F, 582 m, https://directindex.org/r/rbo.org.uk); Lullaby Factory (D, 672 m, https://directindex.org/r/gosh.nhs.uk); Covent Garden Market (F, 674 m, https://directindex.org/r/coventgarden.london); Dr Johnson's House (B, 687 m, https://directindex.org/r/drjohnsonshouse.org).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

See what an AI agent reads on this site: https://directindex.org/r/soane.org/agent-view

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.3 | 25 |
| Readable | 0 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/soane.org
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: yes
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/soane.org/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=soane.org&force=1