# Smith+Deli: Agent-Direct Score F (36.9%)

Site: https://www.smithanddeli.com/
Report: https://directindex.org/r/smithanddeli.com
Scanned: 2026-10-17 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Smith+Deli is largely invisible to agents.
AI assistants cannot open the website of Smith+Deli, so they rely on what other sites say about it.

## Direct links
- Order directly: https://smithanddeli.com/collections/home-delivery (on the business's own site)
- Phone: 0391231711

## What to fix first
- **The site turns every visitor without a browser away, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer' from marketplaces instead. Add a menu or price list page and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CafeOrCoffeeShop",
  "name": "Smith+Deli",
  "url": "https://www.smithanddeli.com/",
  "telephone": "0391231711",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Cambridge Street 107"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.8046846,
    "longitude": 144.9853386
  },
  "openingHours": "Mo off; Tu-Su 08:00-17:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday",
        "Sunday"
      ],
      "opens": "08:00",
      "closes": "17:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://smithanddeli.com/collections/home-delivery",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.
- **Structured data present (Organization).** but without address, phone or hours
- **Ordering on your own site.** Agents can order without a marketplace in the loop.

## Where it stands
685 of 911 in Melbourne cafes and bars. Top 75% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 95% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 97% | no |
| Structured data with address, phone and hours | 33% | no |
| Have an llms.txt | 17% | no |

Nearest places in the index: Two Birds Cafe (F, 72 m, https://directindex.org/r/twobirdscafe.com.au); Peel Hotel (F, 78 m, https://directindex.org/r/thepeel.com.au); Plug Nickel (F, 133 m, https://directindex.org/r/plugnickel.com.au); South of Johnston (B, 157 m, https://directindex.org/r/southofjohnston.com.au); Nourish (B, 167 m, https://directindex.org/r/nourishcollingwood.com); Grace Darling Hotel (B, 168 m, https://directindex.org/r/thegracedarlinghotel.com.au); Babines (B, 185 m, https://directindex.org/r/babines.com.au); City Saints (C, 193 m, https://directindex.org/r/citysaints.com.au); Grouse (B, 199 m, https://directindex.org/r/grousemelbourne.com.au); The 86 (F, 212 m, https://directindex.org/r/the86.com.au).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Shopify 48% (26% A or B, 2586 sites); This site 36.9%.

See what an AI agent reads on this site: https://directindex.org/r/smithanddeli.com/agent-view

## Businesses like Smith+Deli in Melbourne cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Melbourne cafes and bars | 911 | 56% | 34% | 36.9% |
| Sites built with Shopify in Melbourne cafes and bars | 68 | 29% | 0% | 36.9% |

The best of the sites built with Shopify in Melbourne cafes and bars: 3 Sons Cafe (C 68.8%, https://directindex.org/r/3sons.com.au); Tallboy and Moose (C 56.9%, https://directindex.org/r/tallboyandmoose.com); Mountain Culture Brewery - Melbourne (D 53.8%, https://directindex.org/r/mountainculture.com.au); Dainton Brewery & Taphouse (D 52.3%, https://directindex.org/r/dainton.beer); The Cupcake Queens (D 52.3%, https://directindex.org/r/thecupcakequeens.com.au).

With the three fixes above (The site turns every visitor without a browser away, AI agents included; No menu or price list found; Structured data is incomplete) the score would be about 95.4%: 12th of 911 in Melbourne cafes and bars, up from 685th.

## The direct record
What agents get for Smith+Deli, as JSON: https://directindex.org/api/direct/smithanddeli.com
- Book: none on record
- Order: https://smithanddeli.com/collections/home-delivery (own site; found by the scan of 2026-10-17, not yet tested)
- Menu: none on record
- Hours: Mo off; Tu-Su 08:00-17:00 (closed now) (from OpenStreetMap)
- Phone: 0391231711
- Stable links that count: https://directindex.org/go/smithanddeli.com/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 9 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/smithanddeli.com/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/smithanddeli.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=smithanddeli.com&force=1