# The Goat Head: Agent-Direct Score C (63.1%)

Site: https://slcgoathead.com
Report: https://directindex.org/r/slcgoathead.com
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
The Goat Head is partly visible to agents.
An AI assistant can open The Goat Head's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Square.

## Direct links
- Order directly: https://goat-head.square.site/ (through square acting for the business)
- Address: South 300 East 702 84111 Salt Lake City
- Hours, from OpenStreetMap: Mon closed; Tue–Sun 08:00–15:00

## Nearby, also direct
Places near The Goat Head that take a booking or an order on their own website, with no marketplace in between.
- Desert Edge Brewery (900 m): https://directindex.org/r/desertedgebrewery.com
- Legends Sports Pub (1.2 km): https://directindex.org/r/whylegends.com
- Chuck-a-Rama (1.3 km): https://directindex.org/r/chuck-a-rama.com
- Gracie's (1.3 km): https://directindex.org/r/graciesslc.com
- Vertical Diner (1.3 km): https://directindex.org/r/verticaldiner.com

## What to fix first
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Almost no text without JavaScript.** (+2 points) Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "The Goat Head",
  "url": "https://slcgoathead.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "South 300 East 702",
    "postalCode": "84111",
    "addressLocality": "Salt Lake City"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.7539134,
    "longitude": -111.882807
  },
  "openingHours": "Tu-Su 08:00-15:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday",
        "Sunday"
      ],
      "opens": "08:00",
      "closes": "15:00"
    }
  ],
  "servesCuisine": [
    "american"
  ],
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://goat-head.square.site/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# The Goat Head

> restaurant (american) in South 300 East 702 84111 Salt Lake City, Salt Lake City.

## Book or order directly

- Order: https://goat-head.square.site/ (through square acting for the business)

## Opening hours

Tu-Su 08:00-15:00

## About

- Website: https://slcgoathead.com
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** no address, phone or hours in it
- **Ordering through square on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
184 of 309 in Salt Lake City. Top 60% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 100% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes |
| Structured data with address, phone and hours | 77% | no |
| Have an llms.txt | 61% | no |

Nearest places with a similar menu: Desert Edge Brewery (C, 901 m, https://directindex.org/r/desertedgebrewery.com); Copper Common (C, 1070 m, https://directindex.org/r/coppercommon.com); The Copper Onion (B, 1081 m, https://directindex.org/r/thecopperonion.com); Legends Sports Pub (D, 1150 m, https://directindex.org/r/whylegends.com); HSL (D, 1249 m, https://directindex.org/r/hslrestaurant.com); Chuck-a-Rama (A, 1331 m, https://directindex.org/r/chuck-a-rama.com); Gracie's (B, 1334 m, https://directindex.org/r/graciesslc.com); Vertical Diner (C, 1343 m, https://directindex.org/r/verticaldiner.com); Bambara (F, 1407 m, https://directindex.org/r/bambara-slc.com); Eggsburgh (C, 1427 m, https://directindex.org/r/eggsburgh.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 22 everyday questions about Salt Lake City and named 98 places. The Goat Head wasn't one of them. See who was named: https://directindex.org/city/salt-lake-city/recommended


Compared with its peers: Sites built with Squarespace 61% (41% A or B, 32150 sites); Sites using Square 65% (41% A or B, 5073 sites); This site 63.1%.

See what an AI agent reads on this site: https://directindex.org/r/slcgoathead.com/agent-view

## Businesses like The Goat Head in Salt Lake City

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Salt Lake City | 309 | 62% | 48% | 63.1% |
| Sites built with Squarespace in Salt Lake City | 38 | 73% | 58% | 63.1% |
| Sites using Square in Salt Lake City | 8 | 74% | 63% | 63.1% |
| Sites built with Squarespace and using Square in Salt Lake City | 3 | 77% | 67% | 63.1% |

The best of the sites using Square in Salt Lake City: GR Kitchen (B 84.6%, https://directindex.org/r/eatgrkitchen.com); Toaster's Cafe (B 84.6%, https://directindex.org/r/toastersdeli.com); J Dawg's (B 80%, https://directindex.org/r/jdawgs.com); Maize (B 73.8%, https://directindex.org/r/maizetacos.com); Tandoori Taqueria (B 70.8%, https://directindex.org/r/thetandooritaqueria.com).

With the three fixes above (Structured data is incomplete; No menu or price list found; Almost no text without JavaScript), the score would be about 87.7%. That would be 51st of 309 in Salt Lake City, up from 184th.

## The direct record
What agents get for The Goat Head, as JSON: https://directindex.org/api/direct/slcgoathead.com
- Book: none on record
- Order: https://goat-head.square.site/ (vendor on own site: Square; found by the scan of 2026-10-24, not yet tested)
- Menu: none on record
- Hours: Tu-Su 08:00-15:00 (open now) (from OpenStreetMap)
- Phone: none on record
- Stable links that count: https://directindex.org/go/slcgoathead.com/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square): yes
- Vendor terms for agents, Square: Yes. Square takes orders placed in ChatGPT and Claude for US food sellers since 1 July 2026 with no seller setup; its Buyer Account Terms still bar robots and scrapers from accessing Block systems. Read 2026-10-15: https://squareup.com/us/en/press/claude-chatgpt-integrations

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 23 | 25 |
| Readable | 8 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/slcgoathead.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/slcgoathead.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/slcgoathead.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=slcgoathead.com&force=1