# Skintopia: Agent-Direct Score F (33.8%)

Site: https://skintopia.co.nz/
Report: https://directindex.org/r/skintopia.co.nz
Scanned: 2026-10-17 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Skintopia is largely invisible to agents.
AI assistants can't open Skintopia's website, so they go by what other sites say about it.

## Direct links
- Order directly: https://skintopia.co.nz/account (on the business's own site)
- Menu: https://skintopia.co.nz/pages/menu
- Phone: +64 9 360 0811
- Address: Jervois Road
- Prices: 16 prices on the site, the middle one NZ$137

## Nearby, also direct
Places near Skintopia that take a booking or an order on their own website, with no marketplace in between.
- Herne Bay Veterinary Clinic (60 m): https://directindex.org/r/aucklandpethospital.co.nz
- Grayson Coutts Makeup Artist (350 m): https://directindex.org/r/graysoncoutts.com
- Ponsonby Hair (500 m): https://directindex.org/r/ponsonbyhair.co.nz
- Yunity Massage (750 m): https://directindex.org/r/yunitymassage.co.nz
- About Man (750 m): https://directindex.org/r/aboutface.co.nz

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Appointments only through fresha.** (no points, but worth doing) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website

## What the site tells visitors (Measured, not scored)
- **16 prices on the landing page, the middle one NZ$137.** In Auckland, the middle price of comparable sites that show prices is NZ$79.00.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BeautySalon",
  "name": "Skintopia",
  "url": "https://skintopia.co.nz/",
  "telephone": "+64 9 360 0811",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Jervois Road"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -36.8453072,
    "longitude": 174.7348441
  },
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://skintopia.co.nz/account",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Price list of services is an HTML page.** Agents can read the items and prices.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
769 of 908 in Auckland hairdressers and beauty salons. Top 85% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 96% | yes |
| Publish the menu or price list as HTML | 20% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | no |
| Structured data with address, phone and hours | 11% | no |
| Have an llms.txt | 58% | no |

Nearest places in the index: Chantal Landais Hair Studio (C, 22 m, https://directindex.org/r/chantalandais.co.nz); Herne Bay Veterinary Clinic (B, 59 m, https://directindex.org/r/aucklandpethospital.co.nz); The Beauty Merchant (F, 89 m, https://directindex.org/r/thebeautymerchant.co.nz); Grayson Coutts Makeup Artist (B, 351 m, https://directindex.org/r/graysoncoutts.com); bulls & china (C, 496 m, https://directindex.org/r/bullsandchina.com); Equipoise Skin (C, 498 m, https://directindex.org/r/equipoisespa.co.nz); Ponsonby Hair (B, 500 m, https://directindex.org/r/ponsonbyhair.co.nz); Yunity Massage (B, 747 m, https://directindex.org/r/yunitymassage.co.nz); About Man (F, 752 m, https://directindex.org/r/aboutface.co.nz); D&M Hair Design (F, 765 m, https://directindex.org/r/dandm.co.nz).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Shopify 48% (24% A or B, 13925 sites); Sites using Fresha 50% (3% A or B, 2567 sites); This site 33.8%.

See what an AI agent reads on this site: https://directindex.org/r/skintopia.co.nz/agent-view

## Businesses like Skintopia in Auckland hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Auckland hairdressers and beauty salons | 908 | 52% | 21% | 33.8% |
| Sites built with Shopify in Auckland hairdressers and beauty salons | 90 | 37% | 11% | 33.8% |
| Sites using Fresha in Auckland hairdressers and beauty salons | 92 | 52% | 0% | 33.8% |
| Sites built with Shopify and using Fresha in Auckland hairdressers and beauty salons | 6 | 41% | 0% | 33.8% |

The best of the sites built with Shopify and using Fresha in Auckland hairdressers and beauty salons: Confide (C 60%, https://directindex.org/r/confidebarber.co.nz); Jula Thai Massage (C 55.4%, https://directindex.org/r/julathaimassage.co.nz); Lissom Spa and Beauty (D 53.8%, https://directindex.org/r/lissombeauty.co.nz); Boar and Blade (F 21.5%, https://directindex.org/r/boarandblade.co.nz); twosevenfive. Barbershop (F 20%, https://directindex.org/r/twosevenfive.co.nz).

With the two fixes above (The site turns away every visitor that isn't a browser, AI agents included; No structured data for the business), the score would be about 95.4%, which would be first of 908 in Auckland hairdressers and beauty salons.

## The direct record
What agents get for Skintopia, as JSON: https://directindex.org/api/direct/skintopia.co.nz
- Book: none on record
- Order: https://skintopia.co.nz/account (own site; found by the scan of 2026-10-17, not yet tested)
- Menu: https://skintopia.co.nz/pages/menu (html_page; from the scan)
- Hours: none on record
- Phone: +64 9 360 0811
- Stable links that count: https://directindex.org/go/skintopia.co.nz/order, https://directindex.org/go/skintopia.co.nz/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 7 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/skintopia.co.nz/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/skintopia.co.nz/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=skintopia.co.nz&force=1