# Skin Pharm: Agent-Direct Score A (89.2%)

Site: https://skinpharm.com/houston
Report: https://directindex.org/r/skinpharm.com
Scanned: 2026-10-23 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Skin Pharm is ready for agents.
An AI assistant can open Skin Pharm's website. It can read what Skin Pharm offers. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://book.skinpharm.com/ (on the business's own site)
- Menu: https://skinpharm.com/collections/treatments
- Phone: +17133013551
- Address: 3720 Westheimer Rd Ste 650, 77027, Houston
- Prices: 6 prices on the site, the middle one $50.00

## Nearby, also direct
Places near Skin Pharm that take a booking or an order on their own website, with no marketplace in between.
- Movement Orthopaedic Institute (0 m): https://directindex.org/r/movementorthopaedic.com
- Occu-Health Surgery Center (0 m): https://directindex.org/r/occuhealthsurgery.com
- Dr. Karan Sra (220 m): https://directindex.org/r/bayoucitydermatology.com
- Westlake Dermatology & Cosmetic Surgery - River Oaks (240 m): https://directindex.org/r/westlakedermatology.com
- My Pure MD - Houston (460 m): https://directindex.org/r/mypuremd.com

## What to fix first
- **Structured data is incomplete.** (+4 points) Missing: telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## What the site tells visitors (Measured, not scored)
- **6 prices on the landing page, the middle one $50.00.** 

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Skin Pharm",
  "url": "https://skinpharm.com/houston",
  "telephone": "+17133013551",
  "address": "3720 Westheimer Rd Ste 650, 77027, Houston",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 29.74204365,
    "longitude": -95.43900315
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://book.skinpharm.com/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** address
- **List of services and prices is an HTML page.** Agents can read the items and prices.
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.

## Where it stands
Not ranked yet in Houston dentists, clinics and vets.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 30% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 80% | no |
| Have an llms.txt | 20% | yes |

Nearest places in the index: Movement Orthopaedic Institute (B, 0 m, https://directindex.org/r/movementorthopaedic.com); Occu-Health Surgery Center (B, 0 m, https://directindex.org/r/occuhealthsurgery.com); Nuveau Plastic Surgery and Medical Aesthetics (B, 20 m, https://directindex.org/r/nuveau.co); Haven Dentistry (D, 172 m, https://directindex.org/r/havendentistry.com); Dr. Karan Sra (C, 215 m, https://directindex.org/r/bayoucitydermatology.com); Westlake Dermatology & Cosmetic Surgery - River Oaks (B, 240 m, https://directindex.org/r/westlakedermatology.com); John H. Krell (C, 385 m, https://directindex.org/r/houstoncosmeticdental.com); The Snoring Center (F, 388 m, https://directindex.org/r/nowhitesaviors.org); Deigni Plastic Surgery (C, 444 m, https://directindex.org/r/deigniplasticsurgery.com); My Pure MD - Houston (C, 463 m, https://directindex.org/r/mypuremd.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Houston dentists, clinics and vets and named 60 places. Skin Pharm wasn't one of them. See who was named: https://directindex.org/city/houston-clinics/recommended


Compared with its peers: Sites built with Shopify 48% (26% A or B, 7656 sites); This site 89.2%.

See what an AI agent reads on this site: https://directindex.org/r/skinpharm.com/agent-view

## Businesses like Skin Pharm in Houston dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Houston dentists, clinics and vets | 81 | 53% | 27% | 89.2% |
| Sites built with Shopify in Houston dentists, clinics and vets | 11 | 60% | 45% | 89.2% |

The best of the sites built with Shopify in Houston dentists, clinics and vets: Flawless Body Bar (B 75.4%, https://directindex.org/r/flawlessbb.com); Tesla Medbed Centers (B 75.4%, https://directindex.org/r/teslabiohealing.com); Texas Medical Marijuana Doctors | Txmmd (B 75.4%, https://directindex.org/r/texasmedicalmarijuanadoctors.com); Smile Direct Club (B 73.8%, https://directindex.org/r/smileset.com); Texas Thyroid Institute (C 63.1%, https://directindex.org/r/thyroidwellness.com).

With the fix above (Structured data is incomplete), the score would be about 95.4%, which would be first of 81 in Houston dentists, clinics and vets.

This site appears in 5 cities (5 places on skinpharm.com). https://directindex.org/brand/skinpharm.com

## The direct record
What agents get for Skin Pharm, as JSON: https://directindex.org/api/direct/skinpharm.com
- Book: https://book.skinpharm.com/ (own site; found by the scan of 2026-10-23, not yet tested)
- Order: none on record
- Menu: https://skinpharm.com/collections/treatments (html_page; from the scan)
- Hours: none on record
- Phone: +17133013551
- Stable links that count: https://directindex.org/go/skinpharm.com/book, https://directindex.org/go/skinpharm.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: contact page /: address.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 18 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/skinpharm.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: yes
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: yes
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/skinpharm.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/skinpharm.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=skinpharm.com&force=1