# Skinfresh Medical and Appearance Centre: Agent-Direct Score C (63.1%)

Site: http://skinfresh.co.nz/
Report: https://directindex.org/r/skinfresh.co.nz
Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Skinfresh Medical and Appearance Centre is partly visible to agents.
An AI assistant can open Skinfresh Medical and Appearance Centre's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.skinfresh.co.nz/booking (on the business's own site)
- Phone: +64800754643
- Address: 2A Dodson Ave, 0620, Auckland
- Prices: 4 prices on the site, the middle one NZ$50.00

## Nearby, also direct
Places near Skinfresh Medical and Appearance Centre that take a booking or an order on their own website, with no marketplace in between.
- Anew- Sports Massage & Medical Massage (50 m): https://directindex.org/r/anas.co.nz
- Yusukay Hair Studio (60 m): https://directindex.org/r/yusukayhairstudio.co.nz
- Body Haven Massage (230 m): https://directindex.org/r/bodyhavenmassage.com
- Beautify Me Cosmetic Injectables (280 m): https://directindex.org/r/beautifyme.nz

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The phone number on the site doesn't match the open map data.** The site shows +6494860030, but OpenStreetMap or Overture Maps lists +64800754643. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## What the site tells visitors (Measured, not scored)
- **4 prices on the landing page, the middle one NZ$50.00.** In Auckland, the middle price of comparable sites that show prices is NZ$79.00.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Skinfresh Medical and Appearance Centre",
  "url": "http://skinfresh.co.nz/",
  "telephone": "+64800754643",
  "address": "2A Dodson Ave, 0620, Auckland",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -36.7736628024,
    "longitude": 174.76636648178
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.skinfresh.co.nz/booking",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.

## Where it stands
308 of 908 in Auckland hairdressers and beauty salons. Top 34% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 96% | yes |
| Publish the menu or price list as HTML | 20% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes |
| Structured data with address, phone and hours | 11% | no |
| Have an llms.txt | 58% | yes |

Nearest places in the index: Anew- Sports Massage & Medical Massage (C, 51 m, https://directindex.org/r/anas.co.nz); Yusukay Hair Studio (C, 56 m, https://directindex.org/r/yusukayhairstudio.co.nz); Boston Hair and Body (F, 77 m, https://directindex.org/r/hairatboston.nz); Nude and Co (C, 89 m, https://directindex.org/r/nudeandco.co.nz); Marvel Wellness Massage (F, 162 m, https://directindex.org/r/marvelwellness.co.nz); Body Haven Massage (B, 233 m, https://directindex.org/r/bodyhavenmassage.com); Mango Lush (F, 255 m, https://directindex.org/r/mangolash.co.nz); Sanctuary Milford (D, 275 m, https://directindex.org/r/sanctuary-milford.co.nz); Beautify Me Cosmetic Injectables (C, 284 m, https://directindex.org/r/beautifyme.nz); Bahar skin and body Care (C, 641 m, https://directindex.org/r/baharskinandbody.co.nz).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Auckland hairdressers and beauty salons and named 53 places. Skinfresh Medical and Appearance Centre wasn't one of them. See who was named: https://directindex.org/city/auckland-salons/recommended


See what an AI agent reads on this site: https://directindex.org/r/skinfresh.co.nz/agent-view

## Businesses like Skinfresh Medical and Appearance Centre in Auckland hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Auckland hairdressers and beauty salons | 908 | 52% | 21% | 63.1% |

The best of the businesses of the same kind in Auckland hairdressers and beauty salons: Massage Eden (A 95.4%, https://directindex.org/r/massageeden.co.nz); Cathy Lee Hair and Beauty (A 93.8%, https://directindex.org/r/hairbeautysalonalbany.co.nz); Nail Time (A 93.8%, https://directindex.org/r/nailtime.nz); Brooke and Sachi (A 92.3%, https://directindex.org/r/brookesachi.com); Cosmo Nails and Beauty (A 90.8%, https://directindex.org/r/cosmonails.co.nz).

With the two fixes above (No structured data for the business; No price list of services found), the score would be about 95.4%, which would be first of 908 in Auckland hairdressers and beauty salons.

## The direct record
What agents get for Skinfresh Medical and Appearance Centre, as JSON: https://directindex.org/api/direct/skinfresh.co.nz
- Book: https://www.skinfresh.co.nz/booking (own site; found by the scan of 2026-10-22, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +64800754643
- Stable links that count: https://directindex.org/go/skinfresh.co.nz/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 1 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/skinfresh.co.nz
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/skinfresh.co.nz/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/skinfresh.co.nz/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=skinfresh.co.nz&force=1