# Skin Essence Beauty Salon: Agent-Direct Score C (58.5%)

Site: http://www.skinessence.ie/
Report: https://directindex.org/r/skinessence.ie
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Skin Essence Beauty Salon is partly visible to agents.
An AI assistant can open Skin Essence Beauty Salon's website. What Skin Essence Beauty Salon offers is on another site. To book or order, it is sent to Fresha, a marketplace.

## Direct links
- Phone: +353894952076
- Address: 27 Anne St S, D02 XY89, Dublin
- WhatsApp: a link on the site

## Nearby, also direct
Places near Skin Essence Beauty Salon that take a booking or an order on their own website, with no marketplace in between.
- Alan Keville For Hair (20 m): https://directindex.org/r/kevillehair.com
- Fitzgerald Private Clinic Dublin (30 m): https://directindex.org/r/fitzgeraldprivateclinic.com
- Duchess on Duke Street (100 m): https://directindex.org/r/duchess.ie
- samarafreitas.lashdesigner (130 m): https://directindex.org/r/sflashesandbeauty.com
- Cats (150 m): https://directindex.org/r/catshairsalon.ie

## What to fix first
- **Appointments only through fresha.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **Price list of services is on another site.** (+5 points) The link goes to fresha.com, so that site gets the credit and the visits. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **The footer says © 2024.** Visitors and assistants may read that year as the last time anyone looked after the site. In Dublin, 58% of comparable sites that show a year say 2025 or later.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Skin Essence Beauty Salon",
  "url": "http://www.skinessence.ie/",
  "telephone": "+353894952076",
  "address": "27 Anne St S, D02 XY89, Dublin",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 53.34102341,
    "longitude": -6.25957683
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Skin Essence Beauty Salon

> organization in 27 Anne St S, D02 XY89, Dublin, Dublin hairdressers and beauty salons. Phone +353894952076.

## Book or order directly

- Menu: https://www.fresha.com/a/skin-essence-dublin-anne-street-south-27-j44natbl/booking?menu=true

## About

- Website: http://www.skinessence.ie/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it
- **Fresha works with agents through its partners.** Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Terms read on 2026-10-15: https://terms.fresha.com/terms-use. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
352 of 819 in Dublin hairdressers and beauty salons. Top 43% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 94% | no |
| Publish the menu or price list as HTML | 35% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 11% | no |
| Have an llms.txt | 54% | no |

Nearest places in the index: Alan Keville For Hair (C, 24 m, https://directindex.org/r/kevillehair.com); Fitzgerald Private Clinic Dublin (B, 32 m, https://directindex.org/r/fitzgeraldprivateclinic.com); The Hairdressing Academy & School of Hairdressing @ Robert Chambers (D, 79 m, https://directindex.org/r/robertchambers.ie); Area 51 Lounge Barbershop (D, 85 m, https://directindex.org/r/area51barbershop.com); Duchess on Duke Street (C, 95 m, https://directindex.org/r/duchess.ie); Celtic Hair Restoration (D, 117 m, https://directindex.org/r/celtichairrestoration.com); samarafreitas.lashdesigner (B, 126 m, https://directindex.org/r/sflashesandbeauty.com); The Buff (B, 144 m, https://directindex.org/r/thebuffdayspa.com); Cats (C, 145 m, https://directindex.org/r/catshairsalon.ie); Himalayan Beauty (B, 151 m, https://directindex.org/r/himalayanbeauty.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236086 sites); Sites using Fresha 50% (3% A or B, 2567 sites); This site 58.5%.

See what an AI agent reads on this site: https://directindex.org/r/skinessence.ie/agent-view

## Businesses like Skin Essence Beauty Salon in Dublin hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Dublin hairdressers and beauty salons | 819 | 52% | 21% | 58.5% |
| Sites built with WordPress in Dublin hairdressers and beauty salons | 366 | 56% | 19% | 58.5% |
| Sites using Fresha in Dublin hairdressers and beauty salons | 41 | 48% | 0% | 58.5% |
| Sites built with WordPress and using Fresha in Dublin hairdressers and beauty salons | 22 | 51% | 0% | 58.5% |

The best of the sites built with WordPress and using Fresha in Dublin hairdressers and beauty salons: Absolue Skin (C 69.2%, https://directindex.org/r/absolueskin.ie); Phoenix Massage Centre (C 66.2%, https://directindex.org/r/phoenixmassagecentre.com); Rouge Beauty Salon (C 63.1%, https://directindex.org/r/rougebeauty.ie); Urban Beauty Salon (C 61.5%, https://directindex.org/r/urbanbeauty.ie); Dolce Nails & Spa (C 56.9%, https://directindex.org/r/dolcenails.ie).

With the three fixes above (Appointments only through fresha; Structured data is incomplete; Price list of services is on another site), the score would be about 95.4%. That would be 2nd of 819 in Dublin hairdressers and beauty salons, up from 352nd.

## The direct record
What agents get for Skin Essence Beauty Salon, as JSON: https://directindex.org/api/direct/skinessence.ie
- Book: none on record
- Order: none on record
- Menu: https://www.fresha.com/a/skin-essence-dublin-anne-street-south-27-j44natbl/booking?menu=true (external; from the scan)
- Hours: none on record
- Phone: +353894952076
- Stable links that count: https://directindex.org/go/skinessence.ie/menu
- Agents and people followed 1 direct link to this business this month (1 by AI agents).

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Fresha: Through partners. Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Read 2026-10-15: https://terms.fresha.com/terms-use

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 10 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/skinessence.ie
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/skinessence.ie/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/skinessence.ie/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=skinessence.ie&force=1
