# SK-II: Agent-Direct Score B (73.8%)

Site: http://www.sk-ii.com.hk
Report: https://directindex.org/r/sk-ii.com.hk
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
SK-II is mostly ready for agents.
An AI assistant can open SK-II's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://sk-ii.com.hk/product/facial-treatment-serum (on the business's own site)
- Phone: +85227539033
- Address: 偉業街33號德福廣場一期, , Kowloon
- WhatsApp: a link on the site

## Nearby, also direct
Places near SK-II that take a booking or an order on their own website, with no marketplace in between.
- BEAUSKIN Medical 醫學美容及止汗中心 (380 m): https://directindex.org/r/beauskinmedical.hk
- Anchor Barbershop (380 m): https://directindex.org/r/anchorbarbershop.hk
- Lollipop Garden 皮膚護理專門店【濕疹 • 敏感 • 類固醇戒斷 】 (380 m): https://directindex.org/r/lollipopgarden.com.hk
- KMS Hong Kong (720 m): https://directindex.org/r/kmshair.com
- Btech Derma ｜珮緹 ｜ Proudly Made in HK (1.3 km): https://directindex.org/r/btechderma.com

## What to fix first
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Hong Kong, 26% of comparable sites declare one.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "SK-II",
  "url": "http://www.sk-ii.com.hk",
  "telephone": "+85227539033",
  "address": "偉業街33號德福廣場一期, , Kowloon",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 22.32206053,
    "longitude": 114.21309745
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://sk-ii.com.hk/product/facial-treatment-serum",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# SK-II

> organization in 偉業街33號德福廣場一期, , Kowloon, Hong Kong hairdressers and beauty salons. Phone +85227539033.

## Book or order directly

- Book: https://sk-ii.com.hk/product/facial-treatment-serum (on the business's own site)

## About

- Website: http://www.sk-ii.com.hk
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.

## Where it stands
123 of 935 in Hong Kong hairdressers and beauty salons. Top 13% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes |
| Structured data with address, phone and hours | 2% | no |
| Have an llms.txt | 71% | no |

Nearest places in the index: BEAUSKIN Medical 醫學美容及止汗中心 (C, 377 m, https://directindex.org/r/beauskinmedical.hk); Anchor Barbershop (D, 383 m, https://directindex.org/r/anchorbarbershop.hk); Lollipop Garden 皮膚護理專門店【濕疹 • 敏感 • 類固醇戒斷 】 (B, 383 m, https://directindex.org/r/lollipopgarden.com.hk); Unique 悠悠閒養生館 (F, 565 m, https://directindex.org/r/hkuniquespa.com); KMS Hong Kong (C, 719 m, https://directindex.org/r/kmshair.com); HK Makeup Artist Academy (D, 1216 m, https://directindex.org/r/hkmakeupartist.com); Btech Derma ｜珮緹 ｜ Proudly Made in HK (C, 1290 m, https://directindex.org/r/btechderma.com); 觀塘雪狼地壼球體育會Kwun Tong Snow Wolf Floor Curling  Club (F, 1465 m, https://directindex.org/r/trainingparkhk.com); HOW+LIM (F, 1488 m, https://directindex.org/r/how-dept.com); Happy Barber Shop HK (C, 1534 m, https://directindex.org/r/apple.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


See what an AI agent reads on this site: https://directindex.org/r/sk-ii.com.hk/agent-view

## Businesses like SK-II in Hong Kong hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Hong Kong hairdressers and beauty salons | 935 | 47% | 16% | 73.8% |

The best of the businesses of the same kind in Hong Kong hairdressers and beauty salons: 足感謝 Fanny Family Massage & Beauty (A 93.8%, https://directindex.org/r/thxmyfoot.org); FJINO (A 90.8%, https://directindex.org/r/fjino.com); Hair Quest Japanese Hair Salon (A 90.8%, https://directindex.org/r/hairquest-hk.com); Lune Lapin (A 90.8%, https://directindex.org/r/lunelapin.org); Melomist Beauty Expert (A 90.8%, https://directindex.org/r/melomist.com).

With the two fixes above (Structured data is incomplete; No price list of services found), the score would be about 95.4%, which would be first of 935 in Hong Kong hairdressers and beauty salons.

## The direct record
What agents get for SK-II, as JSON: https://directindex.org/api/direct/sk-ii.com.hk
- Book: https://sk-ii.com.hk/product/facial-treatment-serum (own site; found by the scan of 2026-10-20, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +85227539033
- Stable links that count: https://directindex.org/go/sk-ii.com.hk/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/sk-ii.com.hk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/sk-ii.com.hk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/sk-ii.com.hk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=sk-ii.com.hk&force=1
