# Simply Beauty: Agent-Direct Score D (50.8%)

Site: http://simplybeautymidlandgate.com.au/
Report: https://directindex.org/r/simplybeautymidlandgate.com.au
Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Simply Beauty is hard for agents to use.
An AI assistant can open Simply Beauty's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Shortcuts.

## Direct links
- Book directly: https://home.shortcutssoftware.com/simplybeauty (through shortcuts acting for the business)
- Phone: +61892745700

## What to fix first
- Prices: 94 prices on the site, the middle one A$50.00

## What the site tells visitors (Measured, not scored)
- **94 prices on the landing page, the middle one A$50.00.** In Perth, the middle price of comparable sites that show prices is A$75.25.

- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No working HTTPS.** (+3 points) The page is only served over plain http. Browsers and agents rank it lower or refuse it.
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Simply Beauty",
  "url": "http://simplybeautymidlandgate.com.au/",
  "telephone": "+61892745700",
  "address": "Shop T141/274 Great Eastern Hwy, 6056, Perth",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -31.8899721,
    "longitude": 116.01183847
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://home.shortcutssoftware.com/simplybeauty",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Simply Beauty

> local business in Shop T141/274 Great Eastern Hwy, 6056, Perth, Perth hairdressers and beauty salons. Phone +61892745700.

## Book or order directly

- Book: https://home.shortcutssoftware.com/simplybeauty (through shortcuts acting for the business)

## About

- Website: http://simplybeautymidlandgate.com.au/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Appointments through shortcuts on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
712 of 1129 in Perth hairdressers and beauty salons. Top 63% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 25% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 96% | yes |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 37% | no |

Nearest places in the index: Priceline Australia (D, 42 m, https://directindex.org/r/priceline.com.au); Sachi Hair and Beauty (C, 44 m, https://directindex.org/r/sachihairandbeauty.com.au); Hairhouse Midland Gate (B, 50 m, https://directindex.org/r/hairhouse.com.au); Redz Midland Gate (C, 99 m, https://directindex.org/r/redzgroup.com.au); Just Cuts Midland Gate (F, 151 m, https://directindex.org/r/justcuts.com.au); Cosmedica Skin Midland (B, 257 m, https://directindex.org/r/cosmedicaskin.com.au); Amy's Remedial Massage (F, 274 m, https://directindex.org/r/amysmassage.net); Molescan Midland - Local Perth Skin Cancer Doctors (B, 281 m, https://directindex.org/r/molescan.com.au); Skin Revision scientific Advanced Skin and Body Clinic (D, 303 m, https://directindex.org/r/skinrevision.com.au); Lou Lou Hair Salon (F, 402 m, https://directindex.org/r/loulouhairsalon.com.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 58% (30% A or B, 68857 sites); Sites using Shortcuts 54% (19% A or B, 31 sites); This site 50.8%.

See what an AI agent reads on this site: https://directindex.org/r/simplybeautymidlandgate.com.au/agent-view

## Businesses like Simply Beauty in Perth hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Perth hairdressers and beauty salons | 1129 | 55% | 30% | 50.8% |
| Sites built with WordPress in Perth hairdressers and beauty salons | 366 | 61% | 36% | 50.8% |
| Sites using Shortcuts in Perth hairdressers and beauty salons | 5 | 60% | 20% | 50.8% |
| Sites built with WordPress and using Shortcuts in Perth hairdressers and beauty salons | 4 | 59% | 25% | 50.8% |

The best of the sites built with WordPress and using Shortcuts in Perth hairdressers and beauty salons: The Barber Shop by ZigZag (B 72.3%, https://directindex.org/r/barbershop-zigzag.com.au); Guys Grooming (C 58.5%, https://directindex.org/r/guysgrooming.com.au); New Style Hair and Beauty Salon (D 53.8%, https://directindex.org/r/newstylehairandbeauty.com.au).

With the three fixes above (No structured data for the business; No price list of services found; No working HTTPS), the score would be about 87.7%. That would be 15th of 1,129 in Perth hairdressers and beauty salons, up from 712th.

## The direct record
What agents get for Simply Beauty, as JSON: https://directindex.org/api/direct/simplybeautymidlandgate.com.au
- Book: https://home.shortcutssoftware.com/simplybeauty (vendor on own site: Shortcuts; found by the scan of 2026-10-18, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +61892745700
- Stable links that count: https://directindex.org/go/simplybeautymidlandgate.com.au/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Shortcuts: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 22 | 25 |
| Readable | 1 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/simplybeautymidlandgate.com.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/simplybeautymidlandgate.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/simplybeautymidlandgate.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=simplybeautymidlandgate.com.au&force=1
