# Simply Phở: Agent-Direct Score D (46.2%)

Site: http://www.simply-pho.com
Report: https://directindex.org/r/simply-pho.com
Scanned: 2026-10-23 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Simply Phở is hard for agents to use.
AI assistants can't open Simply Phở's website, so they go by what other sites say about it.

## Direct links
- Order directly: https://order.online/business/8658 (through doordash_storefront acting for the business)
- Phone: +1-713-677-0501
- Address: Milam Street 2929 77006 Houston
- Hours, from OpenStreetMap · Overture Maps: Mon–Sun 10:00–22:00
- Languages: English, Spanish, French

## Nearby, also direct
Places near Simply Phở that take a booking or an order on their own website, with no marketplace in between.
- Dua (1.5 km): https://directindex.org/r/duarestaurant.com
- Miss Saigon Cafe (2.3 km): https://directindex.org/r/misssaigonmontrose.com
- Huynh Restaurant (2.3 km): https://directindex.org/r/huynhrestauranthouston.com
- The Blind Goat (2.5 km): https://directindex.org/r/theblindgoat.com

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (challenge:attention required). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Menu or price list is on another site.** (+5 points) The link goes to order.online, so that site gets the credit and the visits. Guide: https://directindex.org/guides/menu-pdf-ai

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Structured data found (Restaurant).** address, phone, opening hours
- **Ordering through doordash_storefront on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
1504 of 2427 in Houston. Top 62% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 96% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 92% | no |
| Structured data with address, phone and hours | 72% | yes |
| Have an llms.txt | 51% | no |

Nearest places with a similar menu: Mai's Restaurant (D, 355 m, https://directindex.org/r/maishouston.com); Dua (B, 1502 m, https://directindex.org/r/duarestaurant.com); Cafe TH (F, 1772 m, https://directindex.org/r/cafeth.com); Top Taste (C, 1924 m, https://directindex.org/r/toptasterestaurant.com); Kim's Cafe (D, 1941 m, https://directindex.org/r/kimscafehouston.com); Bodard Express (D, 2150 m, https://directindex.org/r/bodardexpress.com); Miss Saigon Cafe (A, 2273 m, https://directindex.org/r/misssaigonmontrose.com); Huynh Restaurant (C, 2289 m, https://directindex.org/r/huynhrestauranthouston.com); Alora Restaurant and Bar (D, 2371 m, https://directindex.org/r/alorahtx.com); The Blind Goat (A, 2509 m, https://directindex.org/r/theblindgoat.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Houston and named 62 places. Simply Phở wasn't one of them. See who was named: https://directindex.org/city/houston/recommended


Compared with its peers: Sites using DoorDash Storefront 68% (51% A or B, 1133 sites); This site 46.2%.

See what an AI agent reads on this site: https://directindex.org/r/simply-pho.com/agent-view

## Businesses like Simply Phở in Houston

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Houston | 2427 | 53% | 34% | 46.2% |
| Sites using DoorDash Storefront in Houston | 79 | 72% | 63% | 46.2% |

The best of the sites using DoorDash Storefront in Houston: Field Daze (Food Truck) (A 95.4%, https://directindex.org/r/field-daze.com); Agnes and Sherman (A 93.8%, https://directindex.org/r/agnesandsherman.com); Connie's Seafood Restaurant (A 92.3%, https://directindex.org/r/conniesseafood.com); Houston Weenie Wagon (A 90.8%, https://directindex.org/r/houstonweeniewagon.com); Muscle Maker Grill (A 90.8%, https://directindex.org/r/musclemakergrill.com).

With the two fixes above (The site turns away every visitor that isn't a browser, AI agents included; Menu or price list is on another site), the score would be about 92.3%. That would be 158th of 2,427 in Houston, up from 1504th.

## The direct record
What agents get for Simply Phở, as JSON: https://directindex.org/api/direct/simply-pho.com
- Book: none on record
- Order: https://order.online/business/8658 (vendor on own site: DoorDash Storefront; found by the scan of 2026-10-23, not yet tested)
- Menu: https://order.online/business/8658 (external; from the scan)
- Hours: Mo-Su 10:00-22:00 (open now) (from OpenStreetMap)
- Phone: +1-713-677-0501
- Stable links that count: https://directindex.org/go/simply-pho.com/order, https://directindex.org/go/simply-pho.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, DoorDash Storefront: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

Only a real browser got this page (a plain fetch got challenge:attention required); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 20 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/simply-pho.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/simply-pho.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=simply-pho.com&force=1