---
title: What an AI agent reads on Il Mercante Italian Wine Importers · The Direct Index
url: https://directindex.org/r/shopilmercante.com.au/agent-view?format=md
---

[The Direct Index](https://directindex.org/)
[Scanner](https://directindex.org/scan)[Cities](https://directindex.org/cities)[Numbers](https://directindex.org/stats)[Rankings](https://directindex.org/rankings)[Search](https://directindex.org/search)[Guides](https://directindex.org/guides)[About](https://directindex.org/about)

 [Report](https://directindex.org/r/shopilmercante.com.au) · scanned 2026-10-18

# What an AI agent reads on Il Mercante Italian Wine Importers

An assistant's crawler fetches the page once, without running JavaScript, and reads the text, the structured data and the links. Below is what it gets from [shopilmercante.com.au](https://shopilmercante.com.au/), taken from the copy the scanner kept.

4,374

characters of text without JavaScript

Organization

structured data for the business

1

of 3 AI crawlers turned away at the edge (GPTBot)

 Text

## The words an agent gets

Title: Buy Fine Italian Wine, Beer & Spirits Online - Il Mercante · language en-US. First 1,800 of 4,374 characters:

```
Buy Fine Italian Wine, Beer & Spirits Online - Il Mercante Skip to content $5 Off your first order when you signup to our newsletter $5 Off your first order when you signup to our newsletter Cart No products in the cart. Return to shop Cart / $0.00 No products in the cart. Return to shop Login Home Wine Wine Bundles – SAVE 20% Bio / Vegan Magnum Premium Red White Rosé Sparkling Sweet Beer Craft Italian Spirits Gin Bundles Other Italian Liquors Soft Drinks Imported Food Bundles Gift Card Blog About Contact Search for: Choose from our exciting portfolio of Italian Wines, Beers, Soft Drinks and Liquors. Shop now Extensive portfolio Large variety of boutique wines from Italy. Free Sydney Shipping Min order of 12 mixed wine bottles or $200. Sydney Metropolitan Area only. Fast Delivery Delivery in 48h in Sydney Metropolitan Area. Australia-wide delivery in 3-5 business days. Bundles Save 20% with these bundles Quick View Wine Bundles White Wine Bundle (6 Bottles) $242.00 Original price was: $242.00.$193.60Current price is: $193.60. Add to cart Quick View Wine Bundles Red Wine Bundle (6 Bottles) $245.00 Original price was: $245.00.$196.00Current price is: $196.00. Add to cart Quick View Wine Bundles Premium Red Wines Bundle (3 Bottles) $276.00 Original price was: $276.00.$220.80Current price is: $220.80. Add to cart Featured Categories Shop our featured categories Craft & Italian Beers Shop Now Red Wine Shop Now White Wine Shop Now Shop now Shop our most popular products Quick View Premium Cantina Diomede “Canace” Nero di Troia IGPRated 4.8 out of 5 $65.99 Add to cart Quick View Soft Drinks Macario Chinotto 12x275mlRated 4.85 out of 5 $40.00 Add to cart Quick View Red Caldora Sangiovese IGTRated 5 out of 5 $29.99 Add to cart Quick View Red Cantine Cellaro “Micina” Nerello Masc
```

 Facts

## What it can say about the business

| A business type in JSON-LD | Organization |
| Name | Il Mercante Shop Online |
| Telephone | 0400425258 (a tel: link, not structured) |
| Address | no |
| Opening hours | no |
| Menu or price list | nothing |
| Cuisine in structured data | no |
| JSON-LD blocks | 1 (Article, ImageObject, Organization, Person, SearchAction, WebPage) |

 Actions

## The links it would act on

No booking or ordering link found; only a phone number (0400425258). An agent has nothing to act on.

Everything here comes from fetching the homepage once as a crawler. The [report](https://directindex.org/r/shopilmercante.com.au) turns it into a score and a list of fixes, with code to paste.

#### The Direct Index

[Why direct](https://directindex.org/why)[What agent-direct means](https://directindex.org/agent-direct)[About and principles](https://directindex.org/about)[Methodology](https://directindex.org/methodology)[Privacy](https://directindex.org/privacy)[Terms](https://directindex.org/terms)[Corrections](https://directindex.org/corrections)[Legal notice](https://directindex.org/legal)

#### Use it

[Free scanner](https://directindex.org/scan)[City indexes](https://directindex.org/cities)[Search the index](https://directindex.org/search)[Rankings](https://directindex.org/rankings)[What assistants recommend](https://directindex.org/assistants)[Ask the index](https://directindex.org/ask)

#### Vendors and help

[Booking and ordering vendors](https://directindex.org/vendors)[Which vendors' terms allow agents](https://directindex.org/vendors/terms)[Vendor verification](https://directindex.org/vendors/verification)[Website builders](https://directindex.org/builders)[Who can fix this](https://directindex.org/providers)[For agencies](https://directindex.org/agency)

#### For agents

[llms.txt](https://directindex.org/llms.txt)[llms-full.txt](https://directindex.org/llms-full.txt)[OpenAPI](https://directindex.org/openapi.json)[MCP server](https://directindex.org/.well-known/mcp/server-card.json)[A2A agent](https://directindex.org/.well-known/agent-card.json)[Direct feeds](https://directindex.org/direct.json)

#### Data

[Open data, CSV and JSON](https://directindex.org/data)[The quarterly edition](https://directindex.org/editions)[City data, JSON and Markdown](https://directindex.org/cities)[Sitemap](https://directindex.org/sitemap.xml)

Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
```