# Shep Sports Massage: Agent-Direct Score C (63.1%) Site: http://www.shepsportsmassage.co.uk/ Report: https://directindex.org/r/shepsportsmassage.co.uk Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) Shep Sports Massage is partly visible to agents. An AI assistant can open Shep Sports Massage's website. It can't find a menu or price list, so it answers from other sites. To book or order, it is sent to Fresha, a marketplace. ## Direct links - Phone: +447747011537 - Address: Ste 3, 151 Rye Ln, SE15 4TL, London ## Nearby, also direct Places near Shep Sports Massage that take a booking or an order on their own website, with no marketplace in between. - Peckham Palms (160 m): https://directindex.org/r/peckhampalms.com - The Boss Look (330 m): https://directindex.org/r/thebosslook.com ## What to fix first - **Appointments only through fresha.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **Structured data is incomplete.** (+2 points) Missing: telephone. Guide: https://directindex.org/guides/structured-data-restaurant - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # Shep Sports Massage > local business in Ste 3, 151 Rye Ln, SE15 4TL, London, London hairdressers and beauty salons. Phone +447747011537. ## About - Website: http://www.shepsportsmassage.co.uk/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. - **Structured data found (LocalBusiness).** address, opening hours - **Fresha works with agents through its partners.** Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Terms read on 2026-10-15: https://terms.fresha.com/terms-use. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them. ## Where it stands Not ranked yet in London hairdressers and beauty salons. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 95% | no | | Publish the menu or price list as HTML | 11% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 98% | yes | | Structured data with address, phone and hours | 18% | no | | Have an llms.txt | 59% | no | Nearest places in the index: Mayor Beauty Place (F, 13 m, https://directindex.org/r/mayorbeautyplace.com); Ace Hair & Beauty (F, 65 m, https://directindex.org/r/ebone.co.uk); Peckham Palms (B, 160 m, https://directindex.org/r/peckhampalms.com); The Boss Look (B, 326 m, https://directindex.org/r/thebosslook.com); Stuart Ross (D, 344 m, https://directindex.org/r/no123bystuartross.com); Bellenden Therapies (D, 401 m, https://directindex.org/r/bellendentherapies.co.uk); The Groom Lounge (F, 405 m, https://directindex.org/r/thegroomlounge.co.uk); Kuki Hair (D, 449 m, https://directindex.org/r/kukihair.com); L8NBS - Late Night Beauty Salon (C, 478 m, https://directindex.org/r/l8nbs.com); Dave's International Hair Studio (F, 516 m, https://directindex.org/r/nyxon.pl). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. The assistants were asked 12 everyday questions about London hairdressers and beauty salons and named 85 places. Shep Sports Massage wasn't one of them. See who was named: https://directindex.org/city/london-salons/recommended Compared with its peers: Sites built with Squarespace 61% (41% A or B, 33756 sites); Sites using Fresha 50% (3% A or B, 2567 sites); This site 63.1%. See what an AI agent reads on this site: https://directindex.org/r/shepsportsmassage.co.uk/agent-view ## Businesses like Shep Sports Massage in London hairdressers and beauty salons | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Sites built with Squarespace in London hairdressers and beauty salons | 416 | 63% | 38% | 63.1% | | Sites using Fresha in London hairdressers and beauty salons | 345 | 51% | 4% | 63.1% | | Sites built with Squarespace and using Fresha in London hairdressers and beauty salons | 47 | 58% | 11% | 63.1% | The best of the sites built with Squarespace and using Fresha in London hairdressers and beauty salons: The London Dolls (B 76.9%, https://directindex.org/r/thelondondolls.com); Backworks (B 75.4%, https://directindex.org/r/backworks.london); Masaj (B 75.4%, https://directindex.org/r/masaj.me); Millie’s Lounge (B 74.3%, https://directindex.org/r/millieslounge.co.uk); Adam Alexander London (B 73.8%, https://directindex.org/r/adamalexanderlondon.com). ## The direct record What agents get for Shep Sports Massage, as JSON: https://directindex.org/api/direct/shepsportsmassage.co.uk - Book: none on record - Order: none on record - Menu: none on record - Hours: none on record - Phone: +447747011537 ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no - Vendor terms for agents, Fresha: Through partners. Fresha's terms of use (August 2026) bar automated programs, bots and scraping; sanctioned assistant integrations exist (ChatGPT and Claude through Fresha's MCP server, Gemini, Alexa), and clients complete the booking on Fresha. Read 2026-10-15: https://terms.fresha.com/terms-use ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 25 | 25 | | Readable | 13 | 25 | | Actionable | 3 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/shepsportsmassage.co.uk - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: yes Keep watching this business (https://directindex.org/r/shepsportsmassage.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/shepsportsmassage.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=shepsportsmassage.co.uk&force=1