# Shamrock Travel: Agent-Direct Score D (43.1%)

Site: http://shamrocktravel.com.au/
Report: https://directindex.org/r/shamrocktravel.com.au
Scanned: 2026-10-18 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Shamrock Travel is hard for agents to use.
An AI assistant can open Shamrock Travel's website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online.

## Direct links
- Phone: +61398828368

## What to fix first

## What the site tells visitors (Measured, not scored)
- **The footer says © 2024.** Visitors and assistants may read that year as the last time anyone looked after the site. In Melbourne, 71% of comparable sites that show a year say 2025 or later.

- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No ticket link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a ticket or booking page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Shamrock Travel",
  "url": "http://shamrocktravel.com.au/",
  "telephone": "+61398828368",
  "address": "2/253 Auburn Rd, 3122, Melbourne",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.82897991,
    "longitude": 145.0439208
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.

## Where it stands
567 of 947 in Melbourne tours, attractions and museums. Top 60% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | no |
| Publish the menu or price list as HTML | 11% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 34% | yes |

Nearest places in the index: Esquire Hawthorn (F, 723 m, https://directindex.org/r/esqhawthorn.com.au); National Communications Museum (C, 970 m, https://directindex.org/r/ncm.org.au); Forth & Wonder (F, 1113 m, https://directindex.org/r/forthandwonder.com.au); Melbourne Tram Museum (C, 1723 m, https://directindex.org/r/hawthorntramdepot.org.au); Hawthorn Travel & Cruise (D, 1896 m, https://directindex.org/r/hawthorntravel.com.au); France Vacations (F, 1896 m, https://directindex.org/r/francevacations.com.au); Allure Travel by CTM (F, 2006 m, https://directindex.org/r/1000miletravel.com); Lyon Housemuseum (F, 2281 m, https://directindex.org/r/lyonhousemuseum.com.au); Planet Travel (F, 2717 m, https://directindex.org/r/planettravel.com.au); Sage Travel (C, 2744 m, https://directindex.org/r/sagetravel.com.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Webflow 58% (26% A or B, 3358 sites); This site 43.1%.

See what an AI agent reads on this site: https://directindex.org/r/shamrocktravel.com.au/agent-view

## Businesses like Shamrock Travel in Melbourne tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Melbourne tours, attractions and museums | 947 | 47% | 15% | 43.1% |
| Sites built with Webflow in Melbourne tours, attractions and museums | 13 | 47% | 8% | 43.1% |

The best of the sites built with Webflow in Melbourne tours, attractions and museums: SIXT Car Hire Melbourne Airport & Truck Rental (B 73.8%, https://directindex.org/r/sixt.com.au); Project Zero (D 52.8%, https://directindex.org/r/gumbuya.com.au); Camp Leaders Australia (D 50.8%, https://directindex.org/r/campleaders.com); Global Work & Travel Australia (D 50.8%, https://directindex.org/r/globalworkandtravel.com); Old Post Office Museum (D 50.8%, https://directindex.org/r/morningtondistricthistory.org.au).

With the three fixes above (No structured data for the business; No ticket link on the website; No tickets and prices found), the score would be about 95.4%. That would be 2nd of 947 in Melbourne tours, attractions and museums, up from 567th.

## The direct record
What agents get for Shamrock Travel, as JSON: https://directindex.org/api/direct/shamrocktravel.com.au
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +61398828368

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 1 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/shamrocktravel.com.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/shamrocktravel.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/shamrocktravel.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=shamrocktravel.com.au&force=1