# Museo Italo Americano: Agent-Direct Score F (24.6%)

Site: https://sfmuseo.org
Report: https://directindex.org/r/sfmuseo.org
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Museo Italo Americano is largely invisible to agents.

## Direct links
- Phone: +14156732200

## What to fix first
- **The site turns every visitor without a browser away, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Ordering through an unrecognised third party.** (+9 points) Check that the provider keeps you as the merchant of record. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+5 points) Missing: address, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Museo Italo Americano",
  "url": "https://sfmuseo.org",
  "telephone": "+14156732200",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Marina Boulevard 2",
    "postalCode": "94123",
    "addressLocality": "San Francisco",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 37.8069681,
    "longitude": -122.4314174
  },
  "openingHours": "Tu-Sa 12:00-16:00; Su 10:00-14:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday",
        "Saturday"
      ],
      "opens": "12:00",
      "closes": "16:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Sunday"
      ],
      "opens": "10:00",
      "closes": "14:00"
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **Structured data present (Organization).** phone

## Since the scan of 2026-10-14 (F then)
- Fixed: The site could not be read at all
- New: The site turned every visitor without a browser away; Structured data was incomplete; No menu or price list; Ordering through an unrecognised third party

## Where it stands
72 of 80 in San Francisco tours, attractions and museums. Top 90% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 90% | no |
| Publish the menu or price list as HTML | 10% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 90% | no |
| Structured data with address, phone and hours | 10% | no |
| Have an llms.txt | 20% | no |

Nearest places in the index: Cartoon Art Museum (D, 849 m, https://directindex.org/r/cartoonart.org); Umbrella Alley (C, 901 m, https://directindex.org/r/umbrellaalley.com); San Francisco Maritime Visitor Center (F, 957 m, https://directindex.org/r/nps.gov); Truhlsen-Marmor Museum of the Eye (F, 982 m, https://directindex.org/r/aao.org); Fisherman's Wharf (C, 1309 m, https://directindex.org/r/fishermanswharf.org); Musée Mécanique (F, 1396 m, https://directindex.org/r/museemecanique.com); Ripley's Believe it or Not (F, 1410 m, https://directindex.org/r/ripleys.com); Haas-Lilienthal House (C, 1624 m, https://directindex.org/r/haas-lilienthalhouse.org); Pier 39 Sea Lions (F, 1790 m, https://directindex.org/r/pier39.com); Antique Vibrator Museum (C, 1920 m, https://directindex.org/r/goodvibes.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 58% (28% A or B, 36794 sites); This site 24.6%.

See what an AI agent reads on this site: https://directindex.org/r/sfmuseo.org/agent-view

## Businesses like Museo Italo Americano in San Francisco tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in San Francisco tours, attractions and museums | 80 | 36% | 4% | 24.6% |
| Built with WordPress in San Francisco tours, attractions and museums | 26 | 51% | 4% | 24.6% |

The best of Built with WordPress in San Francisco tours, attractions and museums: Japanese Tea Garden (B 73.8%, https://directindex.org/r/gggp.org); San Francisco Botanical Garden (C 68.8%, https://directindex.org/r/gggp.org); American Bookbinders Museum (C 65%, https://directindex.org/r/bookbindersmuseum.org); Bolinas Museum (C 63.4%, https://directindex.org/r/bolinasmuseum.org); Asian Art Museum of San Francisco (C 61.3%, https://directindex.org/r/asianart.org).

With the three fixes above (The site turns every visitor without a browser away, AI agents included; Ordering through an unrecognised third party; No tickets and prices found) the score would be about 87.7%: first of 80 in San Francisco tours, attractions and museums.

## The direct record
What agents get for Museo Italo Americano, as JSON: https://directindex.org/api/direct/sfmuseo.org
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Tu-Sa 12:00-16:00; Su 10:00-14:00 (closed now) (from OpenStreetMap)
- Phone: +14156732200

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 10 | 25 |
| Actionable | 6 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/sfmuseo.org/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=sfmuseo.org&force=1