# Serve: Agent-Direct Score F (33.4%)

Site: http://serve.house
Report: https://directindex.org/r/serve.house
Scanned: 2026-10-23 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Serve is largely invisible to agents.
Some AI assistants are turned away by Serve's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

## Direct links
- Phone: (972) 290-0009
- Address: 320 W 8th St, 75208, Dallas

## Nearby, also direct
Places near Serve that take a booking or an order on their own website, with no marketplace in between.
- Wow Wow Hawaiian Lemonade (10 m): https://directindex.org/r/wowwowhawaiianlemonade.com
- Isla & Co. (100 m): https://directindex.org/r/isla-co.com
- Whisk Crepes Cafe (120 m): https://directindex.org/r/whiskdallas.com

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (CafeOrCoffeeShop, BarOrPub or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No booking or ordering link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+3.3 points) Requests as GPTBot (challenge:attention required) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Serve",
  "url": "http://serve.house",
  "telephone": "(972) 290-0009",
  "address": "320 W 8th St, 75208, Dallas",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 32.747918744069736,
    "longitude": -96.8275421907113
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Serve

> local business in 320 W 8th St, 75208, Dallas, Dallas cafes and bars. Phone (972) 290-0009.

## About

- Website: http://serve.house
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.

## Where it stands
422 of 541 in Dallas cafes and bars. Top 78% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 98% | no |
| Publish the menu or price list as HTML | 96% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 95% | no |
| Structured data with address, phone and hours | 58% | no |
| Have an llms.txt | 51% | no |

Nearest places in the index: Little Blue Bistro (D, 3 m, https://directindex.org/r/littlebluebistro.com); Wow Wow Hawaiian Lemonade (B, 6 m, https://directindex.org/r/wowwowhawaiianlemonade.com); Mermaid Raw Bar & Champagne Room (C, 58 m, https://directindex.org/r/mermaiddallas.com); LadyLove Lounge and Sound (F, 77 m, https://directindex.org/r/ladylovesound.com); Atlas Bishop Arts (C, 85 m, https://directindex.org/r/atlascocktailbar.com); Isla & Co. (B, 99 m, https://directindex.org/r/isla-co.com); Lucky Gin Distillery (F, 104 m, https://directindex.org/r/luckyginbar.com); The Branca Room (C, 108 m, https://directindex.org/r/thebrancaroom.com); Whisk Crepes Cafe (C, 118 m, https://directindex.org/r/whiskdallas.com); Ampelos Wines (D, 129 m, https://directindex.org/r/ampeloswines.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Dallas cafes and bars and named 65 places. Serve wasn't one of them. See who was named: https://directindex.org/city/dallas-cafes-bars/recommended


Compared with its peers: Sites built with Squarespace 61% (41% A or B, 32150 sites); This site 33.4%.

See what an AI agent reads on this site: https://directindex.org/r/serve.house/agent-view

## Businesses like Serve in Dallas cafes and bars

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Dallas cafes and bars | 541 | 53% | 28% | 33.4% |
| Sites built with Squarespace in Dallas cafes and bars | 66 | 66% | 33% | 33.4% |

The best of the sites built with Squarespace in Dallas cafes and bars: Neuhaus Cafe (A 93.8%, https://directindex.org/r/neuhauscafe.com); Lochland's Irish Pub (A 92.3%, https://directindex.org/r/lochlandsdallas.com); Soirée Coffee Bar (A 86.2%, https://directindex.org/r/soireecoffeebar.com); Substance Vitality Bar (A 86.2%, https://directindex.org/r/substancejuice.com); The People's Last Stand (A 86.2%, https://directindex.org/r/peoplesdallas.com).

With the three fixes above (No structured data for the business; No booking or ordering link on the website; No menu or price list found), the score would be about 90.3%. That would be 35th of 541 in Dallas cafes and bars, up from 422nd.

## The direct record
What agents get for Serve, as JSON: https://directindex.org/api/direct/serve.house
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: (972) 290-0009

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 21.7 | 25 |
| Readable | 0 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/serve.house
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: yes
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/serve.house/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/serve.house/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=serve.house&force=1
