# Seri Hair+Beauty: Agent-Direct Score D (41.5%)

Site: https://www.seri.com.au/
Report: https://directindex.org/r/seri.com.au
Scanned: 2026-10-17 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Seri Hair+Beauty is hard for agents to use.
AI assistants can't open Seri Hair+Beauty's website, so they go by what other sites say about it.

## Direct links
- Book directly: https://www.seri.com.au/service-hair-cut (on the business's own site)
- Phone: 0398133331

## What to fix first

- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Seri Hair+Beauty",
  "url": "https://www.seri.com.au/",
  "telephone": "0398133331",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Burke Road 798",
    "postalCode": "3124"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -37.8241627,
    "longitude": 145.0583017
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.seri.com.au/service-hair-cut",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Structured data found (LocalBusiness).** address, phone
- **Appointments on your own site.** Agents can book an appointment without going through a marketplace.

## Where it stands
2625 of 3634 in Melbourne hairdressers and beauty salons. Top 72% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 22% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 99% | no |
| Structured data with address, phone and hours | 23% | no |
| Have an llms.txt | 45% | no |

Nearest places in the index: Beauty On Burke (B, 7 m, https://directindex.org/r/beautyonburke.com.au); Daylily Beauty (D, 21 m, https://directindex.org/r/daylilybeauty.com.au); Brow & Lash Co (F, 38 m, https://directindex.org/r/browandlashco.au); Classique Nails and Spa (C, 108 m, https://directindex.org/r/classiquenails.com.au); Skindevour (F, 120 m, https://directindex.org/r/skindevour.com.au); Hikari Beauty (F, 123 m, https://directindex.org/r/hikaribeauty.com); Ulms Hair (F, 173 m, https://directindex.org/r/artistryhousehbw.com); Was Hairdresser (C, 194 m, https://directindex.org/r/warrenansellsalon.com.au); Australian Wigs Online (B, 198 m, https://directindex.org/r/wigsandhairpieces.com.au); Skinformation Clinic Trust (C, 212 m, https://directindex.org/r/skinformation.com.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with Wix 49% (24% A or B, 10627 sites); This site 41.5%.

See what an AI agent reads on this site: https://directindex.org/r/seri.com.au/agent-view

## Businesses like Seri Hair+Beauty in Melbourne hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Melbourne hairdressers and beauty salons | 3634 | 54% | 27% | 41.5% |
| Sites built with Wix in Melbourne hairdressers and beauty salons | 506 | 65% | 46% | 41.5% |

The best of the sites built with Wix in Melbourne hairdressers and beauty salons: Chester & Morgan (A 95.4%, https://directindex.org/r/chesterandmorgan.com.au); Korea Beauty (A 95.4%, https://directindex.org/r/koreabeauty.com.au); Amore Beauty and Laser (A 90.8%, https://directindex.org/r/amorebeautyandlaser.com); Beauty Etc. (A 90.8%, https://directindex.org/r/beautyetc.com.au); Brush and Co. (A 90.8%, https://directindex.org/r/brushandco.com.au).

With the three fixes above (The site turns away every visitor that isn't a browser, AI agents included; No price list of services found; Structured data is incomplete), the score would be about 95.4%, which would be first of 3,634 in Melbourne hairdressers and beauty salons.

## The direct record
What agents get for Seri Hair+Beauty, as JSON: https://directindex.org/api/direct/seri.com.au
- Book: https://www.seri.com.au/service-hair-cut (own site; found by the scan of 2026-10-17, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 0398133331
- Stable links that count: https://directindex.org/go/seri.com.au/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 12 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/seri.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/seri.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=seri.com.au&force=1