# Selsdon Smiles: Agent-Direct Score B (75.4%)

Site: https://www.selsdonsmilesdental.co.uk/
Report: https://directindex.org/r/selsdonsmilesdental.co.uk
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Selsdon Smiles is mostly ready for agents.
An AI assistant can open the website of Selsdon Smiles. It finds no menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.selsdonsmilesdental.co.uk/our-treatments-dentists-selsdon/ (on the business's own site)
- Phone: +44 20 8159 2899

## What to fix first
- **No list of services and prices found.** (+7 points) Agents answer 'what do they treat and what does it cost' from directories instead. Add a page with services and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Dentist",
  "name": "Selsdon Smiles",
  "url": "https://www.selsdonsmilesdental.co.uk/",
  "telephone": "+44 20 8159 2899",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Addington Road 170",
    "postalCode": "CR2 8LB",
    "addressLocality": "South Croydon"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.3437388,
    "longitude": -0.0619289
  },
  "openingHours": "Mo-Fr 08:00-18:00; Sa-Su off",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "08:00",
      "closes": "18:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.selsdonsmilesdental.co.uk/our-treatments-dentists-selsdon/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Selsdon Smiles

> dentist in Addington Road 170 CR2 8LB South Croydon, London dentists, clinics and vets. Phone +44 20 8159 2899.

## Book or order directly

- Book: https://www.selsdonsmilesdental.co.uk/our-treatments-dentists-selsdon/ (on the business's own site)

## Opening hours

Mo-Fr 08:00-18:00; Sa-Su off

## About

- Website: https://www.selsdonsmilesdental.co.uk/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (Organization).** but without address, phone or hours
- **Appointments on your own site.** Agents can book an appointment without a marketplace in the loop.

## Since the scan of 2026-10-14 (C then)
- Fixed: No booking or ordering path at all
- New: nothing

## Where it stands
134 of 915 in London dentists, clinics and vets. Top 15% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | yes |
| Publish the menu or price list as HTML | 10% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 98% | yes |
| Structured data with address, phone and hours | 39% | no |
| Have an llms.txt | 36% | no |

Nearest places in the index: The Selsdon Park Medical Practicee (C, 203 m, https://directindex.org/r/selsdonparkmedicalpractice.nhs.uk).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Score over 2 scans since 2026-10-14: 2026-10-14 55%, 2026-10-15 75%.

Against its peers: Sites built with WordPress 58% (29% A or B, 36926 sites); This site 75.4%.

See what an AI agent reads on this site: https://directindex.org/r/selsdonsmilesdental.co.uk/agent-view

## Businesses like Selsdon Smiles in London dentists, clinics and vets

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in London dentists, clinics and vets | 915 | 53% | 24% | 75.4% |
| Sites built with WordPress in London dentists, clinics and vets | 475 | 66% | 36% | 75.4% |

The best of the sites built with WordPress in London dentists, clinics and vets: Mr Azhar Khan (A 89.2%, https://directindex.org/r/urology-london.co.uk); Tessa Jowell Health Centre (A 86.2%, https://directindex.org/r/selondonics.org); Windsor House Dental Surgery (A 86.2%, https://directindex.org/r/windsorhousedental.co.uk); 360 Med (B 84.6%, https://directindex.org/r/360med.co.uk); Heath Street Dental, Orthodontic & Implant Centre (B 84.6%, https://directindex.org/r/heathstreetdental.co.uk).

With the two fixes above (No list of services and prices found; Structured data is incomplete) the score would be about 95.4%: first of 915 in London dentists, clinics and vets.

## The direct record
What agents get for Selsdon Smiles, as JSON: https://directindex.org/api/direct/selsdonsmilesdental.co.uk
- Book: https://www.selsdonsmilesdental.co.uk/our-treatments-dentists-selsdon/ (own site; found by the scan of 2026-10-15, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: Mo-Fr 08:00-18:00; Sa-Su off (closed now) (from OpenStreetMap)
- Phone: +44 20 8159 2899
- Stable links that count: https://directindex.org/go/selsdonsmilesdental.co.uk/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 9 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/selsdonsmilesdental.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/selsdonsmilesdental.co.uk/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/selsdonsmilesdental.co.uk/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=selsdonsmilesdental.co.uk&force=1