# SELA: Agent-Direct Score D (43.1%) Site: http://www.sela.org.za/ Report: https://directindex.org/r/sela.org.za Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.) SELA is hard for agents to use. An AI assistant can open SELA's website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online. ## Direct links - Phone: +27662935468 - Address: 466 Modoba Street, Pimville Zone 7, 1808, Soweto ## Nearby, also direct Places near SELA that take a booking or an order on their own website, with no marketplace in between. - Light Laser Aesthetics (1.3 km): https://directindex.org/r/lightlaseraesthetics.co.za - Amani Spa and Wellness (3.2 km): https://directindex.org/r/amanispas.co.za - Under the Stars (3.3 km): https://directindex.org/r/picktime.com ## What to fix first - **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant - **No online booking link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page. Guide: https://directindex.org/guides/book-direct-on-your-own-website - **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai - **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business ## Fix kit: What to paste Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong. ```html ``` llms.txt. Save as /llms.txt at the root of the site. ``` # SELA > local business in 466 Modoba Street, Pimville Zone 7, 1808, Soweto, Johannesburg hairdressers and beauty salons. Phone +27662935468. ## About - Website: http://www.sela.org.za/ - This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models. ``` ## Already right - **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents. - **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response. ## Where it stands 368 of 649 in Johannesburg hairdressers and beauty salons. Top 57% of the sites scanned in this index. | What the top 10% of the index does | Top 10% | This site | |---|---|---| | Take bookings or orders on their own domain | 91% | no | | Publish the menu or price list as HTML | 19% | no | | Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes | | Structured data with address, phone and hours | 18% | no | | Have an llms.txt | 53% | no | Nearest places in the index: Zazas Wellness Spa (F, 937 m, https://directindex.org/r/zazaswellness.co.za); Light Laser Aesthetics (C, 1284 m, https://directindex.org/r/lightlaseraesthetics.co.za); Zan Garden (F, 2487 m, https://directindex.org/r/zangarden.co.za); House of Moss Laboratories (D, 3086 m, https://directindex.org/r/houseofmoss.co.za); Amani Spa and Wellness (A, 3199 m, https://directindex.org/r/amanispas.co.za); Under the Stars (C, 3347 m, https://directindex.org/r/picktime.com). ## What assistants answer The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included. The assistants were asked 12 everyday questions about Johannesburg hairdressers and beauty salons and named 54 places. SELA wasn't one of them. See who was named: https://directindex.org/city/johannesburg-salons/recommended Compared with its peers: Sites built with WordPress 55% (24% A or B, 224455 sites); This site 43.1%. See what an AI agent reads on this site: https://directindex.org/r/sela.org.za/agent-view ## Businesses like SELA in Johannesburg hairdressers and beauty salons | Group | Sites | Avg score | A or B | This site | |---|---|---|---|---| | Businesses of the same kind in Johannesburg hairdressers and beauty salons | 649 | 46% | 13% | 43.1% | | Sites built with WordPress in Johannesburg hairdressers and beauty salons | 308 | 53% | 18% | 43.1% | The best of the sites built with WordPress in Johannesburg hairdressers and beauty salons: Eden Spa at The Wesley (A 90.8%, https://directindex.org/r/thewesley.co.za); Life Day Spa (A 90.8%, https://directindex.org/r/lifedayspa.co.za); Life Day Spa Aspen Hills (A 90.8%, https://directindex.org/r/lifedayspa.co.za); Life Day Spa Rosebank (A 90.8%, https://directindex.org/r/lifedayspa.co.za); Revive Kids Spa and Party Venue (A 90.8%, https://directindex.org/r/revivewellnessspasa.co.za). With the three fixes above (No structured data for the business; No online booking link on the website; No price list of services found), the score would be about 95.4%, which would be first of 649 in Johannesburg hairdressers and beauty salons. ## The direct record What agents get for SELA, as JSON: https://directindex.org/api/direct/sela.org.za - Book: none on record - Order: none on record - Menu: none on record - Hours: none on record - Phone: +27662935468 ## Can an agent transact? Measured, not scored (the score stays at spec v1.0). - UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no - ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no - MCP server card (/.well-known/mcp/server-card.json): no - Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no ## Score breakdown | Component | Points | Available | |---|---|---| | Reachable | 25 | 25 | | Readable | 1 | 25 | | Actionable | 2 | 15 (the action test: pending) | | Cited | 0 | 0 (the assistant citation check: pending) | ## Agent readiness (Cloudflare) Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/sela.org.za - Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md) - sitemap.xml: yes - AI bot rules in robots.txt: yes - Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md) - Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md) - llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md) - API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md) - MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md) - A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md) - Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md) - OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md) - OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md) - auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md) - Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md) - ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md) - DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md) - WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md) - JSON-LD for the business: no Keep watching this business (https://directindex.org/r/sela.org.za/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year. Deep report: https://directindex.org/r/sela.org.za/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers. Methodology: https://directindex.org/methodology ยท Rescan now: https://directindex.org/scan?url=sela.org.za&force=1