# Reykjavik Sea Adventures: Agent-Direct Score C (58.5%)

Site: http://www.seaadventures.is
Report: https://directindex.org/r/seaadventures.is
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Reykjavik Sea Adventures is partly visible to agents.
An AI assistant can open Reykjavik Sea Adventures's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://seaadventures.is/puffin-tours/#pfin-tur (on the business's own site)
- Phone: +354 775 5777
- Languages: English, Icelandic

## Nearby, also direct
Places near Reykjavik Sea Adventures that take a booking or an order on their own website, with no marketplace in between.
- Sea Trips Reykjavik (20 m): https://directindex.org/r/seatrips.is
- Harpa Yachts (90 m): https://directindex.org/r/harpayachts.is
- Saga Museum (350 m): https://directindex.org/r/sagamuseum.is
- Hvalasýningin (530 m): https://directindex.org/r/whalesoficeland.is
- Hið Íslenzka Reðasafn (540 m): https://directindex.org/r/phallus.is

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No working HTTPS.** (+3 points) The page is only served over plain http. Browsers and agents rank it lower or refuse it.
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **The footer says © 2018.** Visitors and assistants may read that year as the last time anyone looked after the site.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "TravelAgency",
  "name": "Reykjavik Sea Adventures",
  "url": "http://www.seaadventures.is",
  "telephone": "+354 775 5777",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 64.1513388,
    "longitude": -21.944636
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://seaadventures.is/puffin-tours/#pfin-tur",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Reykjavik Sea Adventures

> travel agency in Reykjavík tours, attractions and museums. Phone +354 775 5777.

## Book or order directly

- Book: https://seaadventures.is/puffin-tours/#pfin-tur (on the business's own site)

## About

- Website: http://www.seaadventures.is
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Tickets on your own site.** Agents can buy tickets without going through a marketplace.

## Where it stands
14 of 22 in Reykjavík tours, attractions and museums. Top 64% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 80% | yes |
| Publish the menu or price list as HTML | 10% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 90% | yes |
| Structured data with address, phone and hours | 10% | no |
| Have an llms.txt | 30% | no |

Nearest places in the index: Elding Whale Watching (F, 14 m, https://directindex.org/r/elding.is); Sea Trips Reykjavik (B, 20 m, https://directindex.org/r/seatrips.is); Whale Safari (F, 30 m, https://directindex.org/r/whalesafari.is); Harpa Yachts (C, 87 m, https://directindex.org/r/harpayachts.is); Víkin (F, 291 m, https://directindex.org/r/borgarsogusafn.is); Listasafn Reykjavíkur (F, 324 m, https://directindex.org/r/listasafnreykjavikur.is); Saga Museum (C, 350 m, https://directindex.org/r/sagamuseum.is); Hvalasýningin (C, 527 m, https://directindex.org/r/whalesoficeland.is); Hið Íslenzka Reðasafn (C, 536 m, https://directindex.org/r/phallus.is); Aurora Reykjavik Northern Lights Center (B, 561 m, https://directindex.org/r/aurorareykjavik.is).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); This site 58.5%.

See what an AI agent reads on this site: https://directindex.org/r/seaadventures.is/agent-view

## Businesses like Reykjavik Sea Adventures in Reykjavík tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Reykjavík tours, attractions and museums | 22 | 55% | 18% | 58.5% |
| Sites built with WordPress in Reykjavík tours, attractions and museums | 7 | 60% | 29% | 58.5% |

The best of the sites built with WordPress in Reykjavík tours, attractions and museums: Aurora Reykjavik Northern Lights Center (B 80%, https://directindex.org/r/aurorareykjavik.is); Sea Trips Reykjavik (B 75.4%, https://directindex.org/r/seatrips.is); Harpa Yachts (C 68.2%, https://directindex.org/r/harpayachts.is); Smyril Line Ísland (C 61.5%, https://directindex.org/r/smyrilline.com); Tónlistarsafn Íslands (F 38.5%, https://directindex.org/r/tonlistarsafn.is).

With the three fixes above (No structured data for the business; No tickets and prices found; No working HTTPS), the score would be about 95.4%, which would be first of 22 in Reykjavík tours, attractions and museums.

## The direct record
What agents get for Reykjavik Sea Adventures, as JSON: https://directindex.org/api/direct/seaadventures.is
- Book: https://seaadventures.is/puffin-tours/#pfin-tur (own site; found by the scan of 2026-10-24, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +354 775 5777
- Stable links that count: https://directindex.org/go/seaadventures.is/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 22 | 25 |
| Readable | 1 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/seaadventures.is
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/seaadventures.is/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/seaadventures.is/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=seaadventures.is&force=1
