# San Diego Museum of Art: Agent-Direct Score C (63.1%)

Site: https://www.sdmart.org/
Report: https://directindex.org/r/sdmart.org
Scanned: 2026-10-16 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
San Diego Museum of Art is partly visible to agents.
An AI assistant can open the website of San Diego Museum of Art. It finds no menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.sdmart.org/event/the-taco-party/ (on the business's own site)
- Phone: +1-619-232-7931

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Ordering through an unrecognised third party.** (no points, still worth doing) Check that the provider keeps you as the merchant of record. Guide: https://directindex.org/guides/online-ordering-without-delivery-apps
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "San Diego Museum of Art",
  "url": "https://www.sdmart.org/",
  "telephone": "+1-619-232-7931",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "El Prado 1450",
    "addressLocality": "San Diego"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 32.7321695,
    "longitude": -117.1504503
  },
  "openingHours": "Mo-Tu, Th-Sa 10:00-17:00; Su 12:00-17:00",
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.sdmart.org/event/the-taco-party/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# San Diego Museum of Art

> museum in El Prado 1450 San Diego, San Diego tours, attractions and museums. Phone +1-619-232-7931.

## Book or order directly

- Book: https://www.sdmart.org/event/the-taco-party/ (on the business's own site)

## Opening hours

Mo-Tu, Th-Sa 10:00-17:00; Su 12:00-17:00

## About

- Website: https://www.sdmart.org/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Tickets on your own site.** Agents can buy tickets without a marketplace in the loop.

## Where it stands
8 of 45 in San Diego tours, attractions and museums. Top 18% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 90% | yes |
| Publish the menu or price list as HTML | 10% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 100% | yes |
| Structured data with address, phone and hours | 0% | no |
| Have an llms.txt | 40% | no |

Nearest places in the index: Timken Museum of Art (C, 85 m, https://directindex.org/r/timkenmuseum.org); Mingei International Museum (D, 140 m, https://directindex.org/r/mingei.org); San Diego Model Railroad Museum (C, 196 m, https://directindex.org/r/sdmrm.org); Museum of Us (C, 211 m, https://directindex.org/r/museumofus.org); San Diego History Center (D, 233 m, https://directindex.org/r/sandiegohistory.org); San Diego Natural History Museum (C, 289 m, https://directindex.org/r/sdnhm.org); San Diego Mineral & Gem Society (D, 326 m, https://directindex.org/r/sdmg.org); Reuben H. Fleet Science Center (D, 350 m, https://directindex.org/r/fleetscience.org); Balboa Park Carousel (D, 444 m, https://directindex.org/r/foreverbalboapark.org); House of Chamorros (C, 460 m, https://directindex.org/r/houseofchamorros.org).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 59% (31% A or B, 38935 sites); This site 63.1%.

See what an AI agent reads on this site: https://directindex.org/r/sdmart.org/agent-view

## Businesses like San Diego Museum of Art in San Diego tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in San Diego tours, attractions and museums | 45 | 45% | 11% | 63.1% |
| Sites built with WordPress in San Diego tours, attractions and museums | 17 | 55% | 29% | 63.1% |

The best of the sites built with WordPress in San Diego tours, attractions and museums: San Diego Automotive Museum (B 78.5%, https://directindex.org/r/sdautomuseum.org); Legacy International (B 75.4%, https://directindex.org/r/legacyresortandspa.com); Maritime Museum of San Diego (B 73.8%, https://directindex.org/r/sdmaritime.org); Veteran's Museum and Memorial Center (B 73.8%, https://directindex.org/r/veteranmuseum.net); WorldBeat Cultural Center (B 73.8%, https://directindex.org/r/worldbeatcenter.org).

With the two fixes above (No structured data for the business; No tickets and prices found) the score would be about 95.4%: first of 45 in San Diego tours, attractions and museums.

## The direct record
What agents get for San Diego Museum of Art, as JSON: https://directindex.org/api/direct/sdmart.org
- Book: https://www.sdmart.org/event/the-taco-party/ (own site; found by the scan of 2026-10-16, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: Mo-Tu, Th-Sa 10:00-17:00; Su 12:00-17:00 (closed now) (from OpenStreetMap)
- Phone: +1-619-232-7931
- Stable links that count: https://directindex.org/go/sdmart.org/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: booking page /event/the-taco-party/: ordering link (other).

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 1 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/sdmart.org
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/sdmart.org/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/sdmart.org/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=sdmart.org&force=1