# Scuola di pizzaiolo: Agent-Direct Score D (44.7%)

Site: http://www.scuoladipizzaiolo.it/
Report: https://directindex.org/r/scuoladipizzaiolo.it
Scanned: 2026-10-21 (Provisional, with the action test still to come. The hatched part of the bar isn't measured yet.)
Scuola di pizzaiolo is hard for agents to use.
Some AI assistants are turned away by Scuola di pizzaiolo's website. It can't find a menu or price list, so it answers from other sites. It finds a phone number, but no link to book or order online.

## Direct links
- Phone: +393939912636
- Address: Via Lucio Silla, 67, 80124, Napoli
- Prices: 3 prices on the site, the middle one €600

## Nearby, also direct
Places near Scuola di pizzaiolo that take a booking or an order on their own website, with no marketplace in between.
- Rinomato (880 m): https://directindex.org/r/rinomatoristoranti.it
- Da Raffaele F.lli Pellone (2.8 km): https://directindex.org/r/eatbu.com
- Nonna Elena (3.2 km): https://directindex.org/r/nonnaelena.eu

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No booking or ordering link on the website.** (+13 points) There's only a phone number or WhatsApp, and agents can't use those yet. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add a booking or ordering page. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **The server turns AI crawlers away at the door.** (+10 points) Requests as GPTBot (http_406), ClaudeBot (http_406), PerplexityBot (http_406) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No menu or price list found.** (+7 points) Agents answer 'what do they offer?' from marketplaces instead. Add a page with the menu or price list and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Naples, 21% of comparable sites declare one.
- **3 prices on the landing page, the middle one €600.** In Naples, the middle price of comparable sites that show prices is €10.00.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Scuola di pizzaiolo",
  "url": "http://www.scuoladipizzaiolo.it/",
  "telephone": "+393939912636",
  "address": "Via Lucio Silla, 67, 80124, Napoli",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.817390570664,
    "longitude": 14.164747868144
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Scuola di pizzaiolo

> local business (pizza) in Via Lucio Silla, 67, 80124, Napoli, Naples. Phone +393939912636.

## About

- Website: http://www.scuoladipizzaiolo.it/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.

## Where it stands
Not ranked yet in Naples.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 80% | no |
| Publish the menu or price list as HTML | 64% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 92% | no |
| Structured data with address, phone and hours | 41% | no |
| Have an llms.txt | 45% | no |

Nearest places with a similar menu: Rinomato (A, 879 m, https://directindex.org/r/rinomatoristoranti.it); Raf Bonetta (F, 1676 m, https://directindex.org/r/raffaelebonetta.it); Calasole (F, 2181 m, https://directindex.org/r/calasole.com); Tuttopizza (D, 2687 m, https://directindex.org/r/tuttopizzaexpo.com); Da Raffaele F.lli Pellone (A, 2810 m, https://directindex.org/r/eatbu.com); La focaccia (F, 2850 m, https://directindex.org/r/blogspot.com); Osteria n°5 (D, 2878 m, https://directindex.org/r/osterianumerocinque.it); Pizzeria Ciro Pellone (D, 3008 m, https://directindex.org/r/pizzeriaciropellone.it); Nonna Elena (B, 3202 m, https://directindex.org/r/nonnaelena.eu); Vista Mare Marechiaro (D, 3334 m, https://directindex.org/r/vistamaremarechiaro.it).

## What assistants answer
Asked on 2026-10-27 with web search on. 100% of the answers pointed to the business's own site or to a vendor working for it. That share is the Cited part of the score.
| Assistant | Official website? | Where to book? | Where to order? |
|---|---|---|---|
| ChatGPT | own site | own site | own site |
| Gemini | own site | own site | own site |

The assistants were asked 12 everyday questions about Naples and named 79 places. Scuola di pizzaiolo wasn't one of them. See who was named: https://directindex.org/city/naples/recommended


**What ChatGPT said, Official website? (2026-10-27):** https://www.scuoladipizzaiolo.it/ (scuoladipizzaiolo.it (https://www.scuoladipizzaiolo.it/?utmsource=openai))

**What ChatGPT said, Where to book? (2026-10-27):** I couldn’t find an online table-booking page. Scuola di Pizzaiolo appears to be a pizza-making school, not a restaurant; its website is here: https://www.scuoladipizzaiolo.it/ (scuoladipizzaiolo.it (https://www.scuoladipizzaiolo.it/?utmsource=openai))

**What ChatGPT said, Where to order? (2026-10-27):** I couldn’t find an online food-ordering page for Scuola di Pizzaiolo; it appears to be a pizza-making school, not a restaurant. Its website is https://www.scuoladipizzaiolo.it/. (scuoladipizzaiolo.it (https://www.scuoladipizzaiolo.it/?utmsource=openai))

**What Gemini said, Official website? (2026-10-27):** Based on the search results, "Scuola di pizzaiolo" in Naples primarily refers to various pizza-making schools rather than a singular restaurant. There are several institutions offering courses to learn the art of pizza making in Naples. Here are a few prominent schools found in the search results: Scuola di Pizzaiolo (Fabio Cristiano): This school, founded in 2004 by Fabio Cristiano, aims to promote the art of…

**What Gemini said, Where to book? (2026-10-27):** It appears that "Scuola di pizzaiolo" primarily refers to a pizza-making school or a pizza-making class in Naples, Italy, rather than a traditional restaurant where you would book a table for a meal. These schools offer professional training courses for aspiring pizza chefs, as well as shorter, hands-on experiences for tourists and enthusiasts to learn how to make authentic Neapolitan pizza. If you are looking to…

**What Gemini said, Where to order? (2026-10-27):** It appears that "Scuola di Pizzaiolo" (or similar names like "Scuola Italiana Pizzaioli" and "Associazione Pizzaiuoli Napoletani") in Naples, Italy, refers to pizza-making schools and training centers, not a restaurant that offers food for online ordering. These institutions provide courses and workshops for individuals to learn the art of making Neapolitan pizza, rather than operating as a commercial eatery…

Compared with its peers: Sites built with WordPress 55% (25% A or B, 236086 sites); This site 44.7%.

See what an AI agent reads on this site: https://directindex.org/r/scuoladipizzaiolo.it/agent-view

## Businesses like Scuola di pizzaiolo in Naples

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Sites built with WordPress in Naples | 285 | 58% | 25% | 44.7% |

The best of the sites built with WordPress in Naples: Rinomato (A 100%, https://directindex.org/r/rinomatoristoranti.it); Sunset - Sushi & Tacos (A 94.9%, https://directindex.org/r/sunsetsushiandtacos.it); Signora Bettola (A 90.6%, https://directindex.org/r/signorabettola.com); Pizzium - Napoli (A 88.8%, https://directindex.org/r/pizzium.com); Antica Osteria Pisano (A 87.7%, https://directindex.org/r/osteriapisano.it).

## The direct record
What agents get for Scuola di pizzaiolo, as JSON: https://directindex.org/api/direct/scuoladipizzaiolo.it
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +393939912636

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 15 | 25 |
| Readable | 1 | 25 |
| Actionable | 2 | 15 (the action test: pending) |
| Cited | 20 | 20 |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/scuoladipizzaiolo.it
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/scuoladipizzaiolo.it/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/scuoladipizzaiolo.it/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=scuoladipizzaiolo.it&force=1
