# Schön & Schöner: Agent-Direct Score C (68.8%)

Site: https://www.schoen-schoener.de/
Report: https://directindex.org/r/schoen-schoener.de
Scanned: 2026-10-14 (Provisional: the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Schön & Schöner is partly visible to agents.

## Direct links
- Book directly: http://www.schoen-schoener.de/home#treatments (on the business's own site)
- Menu: https://www.schoen-schoener.de/
- Phone: +49 40 46005897

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BeautySalon",
  "name": "Schön & Schöner",
  "url": "https://www.schoen-schoener.de/",
  "telephone": "+49 40 46005897",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Eppendorfer Weg 23",
    "postalCode": "20259",
    "addressLocality": "Hamburg"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 53.5695848,
    "longitude": 9.9571135
  },
  "openingHours": "Tu 10:00-15:30; We,Fr 10:00-19:00; Th 12:00-21:00; Sa 10:00-16:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Tuesday"
      ],
      "opens": "10:00",
      "closes": "15:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Wednesday",
        "Friday"
      ],
      "opens": "10:00",
      "closes": "19:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Thursday"
      ],
      "opens": "12:00",
      "closes": "21:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday"
      ],
      "opens": "10:00",
      "closes": "16:00"
    }
  ],
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "http://www.schoen-schoener.de/home#treatments",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Schön & Schöner

> beauty salon in Eppendorfer Weg 23 20259 Hamburg, Hamburg hairdressers and beauty salons. Phone +49 40 46005897.

## Book or order directly

- Book: http://www.schoen-schoener.de/home#treatments (on the business's own site)
- Menu: https://www.schoen-schoener.de/

## Opening hours

Tu 10:00-15:30; We,Fr 10:00-19:00; Th 12:00-21:00; Sa 10:00-16:00

## About

- Website: https://www.schoen-schoener.de/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Price list of services with prices on the page.** Agents can read items and prices directly.
- **Appointments on your own site.** Agents can book an appointment without a marketplace in the loop.

## Where it stands
29 of 424 in Hamburg hairdressers and beauty salons. Top 7% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 86% | yes |
| Publish the menu or price list as HTML | 23% | yes |
| Let AI crawlers in (no edge block, no robots.txt block) | 82% | yes |
| Structured data with address, phone and hours | 25% | no |
| Have an llms.txt | 30% | no |

Nearest places in the index: EDA Friseur Laser Cosmetic (F, 72 m, https://directindex.org/r/edaprofessionals.com); nude (D, 412 m, https://directindex.org/r/nude-hamburg.de); Elbhaar Friseur (D, 430 m, https://directindex.org/r/elb-haar.de); Schiller (F, 468 m, https://directindex.org/r/schiller-friseur.de); Weidenschnitt (F, 480 m, https://directindex.org/r/weidenschnitt.de); Suai Thai Massage (F, 538 m, https://directindex.org/r/suai-thai-massage.de); Mitschnitt (D, 553 m, https://directindex.org/r/mitschnitt-online.de); agi& coiffure (D, 578 m, https://directindex.org/r/mandyordandy.de); mito (D, 590 m, https://directindex.org/r/mito-hamburg.de); Cryo4All (D, 594 m, https://directindex.org/r/cryo4all.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with WordPress 58% (29% A or B, 36926 sites); This site 68.8%.

See what an AI agent reads on this site: https://directindex.org/r/schoen-schoener.de/agent-view

## Businesses like Schön & Schöner in Hamburg hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Hamburg hairdressers and beauty salons | 424 | 39% | 6% | 68.8% |
| Built with WordPress in Hamburg hairdressers and beauty salons | 129 | 52% | 9% | 68.8% |

The best of Built with WordPress in Hamburg hairdressers and beauty salons: Ploy Massage (A 87.9%, https://directindex.org/r/ploy-massage.de); [S]HE (B 83.8%, https://directindex.org/r/shehamburg.com); Babor Beauty Spa (B 77.5%, https://directindex.org/r/babor-beautyspa-hagen.de); Holz's Köpfe (B 77.5%, https://directindex.org/r/holz-koepfe.de); SmartSun (B 77.5%, https://directindex.org/r/smartsun.de).

With the fix above (No structured data for the business) the score would be about 86.3%: 3rd of 424 in Hamburg hairdressers and beauty salons, up from 29th.

## The direct record
What agents get for Schön & Schöner, as JSON: https://directindex.org/api/direct/schoen-schoener.de
- Book: http://www.schoen-schoener.de/home#treatments (own site; could not verify: partial (2026-10-14))
- Order: none on record
- Menu: https://www.schoen-schoener.de/ (html_inline; from the scan)
- Hours: Tu 10:00-15:30; We,Fr 10:00-19:00; Th 12:00-21:00; Sa 10:00-16:00 (open now) (from OpenStreetMap)
- Phone: +49 40 46005897
- Stable links that count: https://directindex.org/go/schoen-schoener.de/book, https://directindex.org/go/schoen-schoener.de/menu
- Agents and people followed 1 direct link to this business this month (1 by AI agents).

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 22 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/schoen-schoener.de
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Deep report: https://directindex.org/r/schoen-schoener.de/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=schoen-schoener.de&force=1