# Salon Heleen Hulsmann: Agent-Direct Score D (53.8%)

Site: http://www.salonheleenhulsmann.nl/
Report: https://directindex.org/r/salonheleenhulsmann.nl
Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Salon Heleen Hulsmann is hard for agents to use.
An AI assistant can open Salon Heleen Hulsmann's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Calendly.

## Direct links
- Book directly: https://assets.calendly.com/assets/external/widget.js (through calendly acting for the business)
- Phone: +31202386965
- Address: Jacob Obrechtstraat 18, 1071 KL, Amsterdam
- WhatsApp: a link on the site

## Nearby, also direct
Places near Salon Heleen Hulsmann that take a booking or an order on their own website, with no marketplace in between.
- Blatto hair & total salon Amsterdam (20 m): https://directindex.org/r/blattoams.com
- Corpus Rub Massage studio (30 m): https://directindex.org/r/corpus-rub.com
- By SB (40 m): https://directindex.org/r/by-sb.nl
- Salon B (180 m): https://directindex.org/r/salonb.nl
- Razi Beauty (190 m): https://directindex.org/r/razibeauty-pmu.nl

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Salon Heleen Hulsmann",
  "url": "http://www.salonheleenhulsmann.nl/",
  "telephone": "+31202386965",
  "address": "Jacob Obrechtstraat 18, 1071 KL, Amsterdam",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 52.35664773,
    "longitude": 4.87483838
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://assets.calendly.com/assets/external/widget.js",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Salon Heleen Hulsmann

> local business in Jacob Obrechtstraat 18, 1071 KL, Amsterdam, Amsterdam hairdressers and beauty salons. Phone +31202386965.

## Book or order directly

- Book: https://assets.calendly.com/assets/external/widget.js (through calendly acting for the business)

## About

- Website: http://www.salonheleenhulsmann.nl/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Appointments through calendly on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
550 of 976 in Amsterdam hairdressers and beauty salons. Top 56% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 92% | yes |
| Publish the menu or price list as HTML | 34% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 91% | yes |
| Structured data with address, phone and hours | 23% | no |
| Have an llms.txt | 43% | no |

Nearest places in the index: Blatto hair & total salon Amsterdam (B, 18 m, https://directindex.org/r/blattoams.com); Corpus Rub Massage studio (C, 25 m, https://directindex.org/r/corpus-rub.com); Layer Parfums (F, 29 m, https://directindex.org/r/layerparis.com); Salle PrivÉE (F, 37 m, https://directindex.org/r/salle-privee.com); By SB (B, 43 m, https://directindex.org/r/by-sb.nl); Lorenzo Coiffures (D, 49 m, https://directindex.org/r/lorenzocoiffures.com); Carlsson Culture (C, 99 m, https://directindex.org/r/thecultureamsterdam.nl); Salon B (B, 184 m, https://directindex.org/r/salonb.nl); Clinic63 (C, 188 m, https://directindex.org/r/clinic63.nl); Razi Beauty (B, 189 m, https://directindex.org/r/razibeauty-pmu.nl).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Amsterdam hairdressers and beauty salons and named 60 places. Salon Heleen Hulsmann wasn't one of them. See who was named: https://directindex.org/city/amsterdam-salons/recommended


Compared with its peers: Sites using Calendly 62% (32% A or B, 1170 sites); This site 53.8%.

See what an AI agent reads on this site: https://directindex.org/r/salonheleenhulsmann.nl/agent-view

## Businesses like Salon Heleen Hulsmann in Amsterdam hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Amsterdam hairdressers and beauty salons | 976 | 52% | 23% | 53.8% |
| Sites using Calendly in Amsterdam hairdressers and beauty salons | 2 | 60% | 0% | 53.8% |

The best of the businesses of the same kind in Amsterdam hairdressers and beauty salons: Massage Van Sebas (A 95.4%, https://directindex.org/r/massagesebas.nl); ZokuTreatment (A 93.8%, https://directindex.org/r/livezoku.com); An Chi Massage Lounge (A 92.3%, https://directindex.org/r/anchi.nl); IM Makeup (A 90.8%, https://directindex.org/r/im-makeup.nl); Cut Throat (A 90%, https://directindex.org/r/cutthroatbarber.nl).

With the two fixes above (No structured data for the business; No price list of services found), the score would be about 87.7%. That would be 6th of 976 in Amsterdam hairdressers and beauty salons, up from 550th.

## The direct record
What agents get for Salon Heleen Hulsmann, as JSON: https://directindex.org/api/direct/salonheleenhulsmann.nl
- Book: https://assets.calendly.com/assets/external/widget.js (vendor on own site: Calendly; found by the scan of 2026-10-22, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +31202386965
- Stable links that count: https://directindex.org/go/salonheleenhulsmann.nl/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Calendly: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/salonheleenhulsmann.nl
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/salonheleenhulsmann.nl/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/salonheleenhulsmann.nl/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=salonheleenhulsmann.nl&force=1
