# Esther González: Agent-Direct Score F (29.2%)

Site: https://salondebellezaesthergonzalez.es/
Report: https://directindex.org/r/salondebellezaesthergonzalez.es
Scanned: 2026-10-20 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Esther González is largely invisible to agents.
AI assistants can't open Esther González's website, so they go by what other sites say about it.

## Direct links
- Menu: https://salondebellezaesthergonzalez.es/
- Phone: +34664360281
- Address: Calle Serrano, 226, 28016, Madrid
- Prices: 11 prices on the site, the middle one €37.90

## Nearby, also direct
Places near Esther González that take a booking or an order on their own website, with no marketplace in between.
- Naturalmente Madrid (120 m): https://directindex.org/r/naturalmentespain.com
- Bexpertise Solutions (280 m): https://directindex.org/r/bexpertise.es

## What to fix first
- **The site turns away every visitor that isn't a browser, AI agents included.** (+25 points) A plain fetch was refused (TimeoutError: The operation was aborted due to timeout). Only a real browser got the page. Every AI crawler and agent gets turned away the same way, so Reachable scores 0 and the rest is measured on the page as the browser rendered it. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Appointments only through booksy.** (+12 points) Every transaction an agent makes goes through the marketplace, which takes its commission. Add a direct way on your own site. Even a simple form will do. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Madrid, 9.4% of comparable sites declare one.
- **11 prices on the landing page, the middle one €37.90.** In Madrid, the middle price of comparable sites that show prices is €47.50.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Person",
  "name": "Esther González",
  "url": "https://salondebellezaesthergonzalez.es/",
  "telephone": "+34664360281",
  "address": "Calle Serrano, 226, 28016, Madrid",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.45316218,
    "longitude": -3.67994075
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There's no robots.txt, which means everything is allowed.
- **Structured data found (Person).** no address, phone or hours in it
- **Price list of services with prices on the page.** Agents can read the items and prices.
- **Booksy works with agents through its partners.** Booksy's US customer terms (June 2026), section 4.2.6, bar automated tools such as bots, crawlers or scrapers collecting data from the app; the sanctioned agent path is Google AI Mode, which books into the provider's calendar. Terms read on 2026-10-15: https://booksy.com/en-us/p/terms. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
Not ranked yet in Madrid hairdressers and beauty salons.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 86% | no |
| Publish the menu or price list as HTML | 28% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 90% | no |
| Structured data with address, phone and hours | 19% | no |
| Have an llms.txt | 37% | no |

Nearest places in the index: Staff Peluqueros (F, 90 m, https://directindex.org/r/staffpeluqueros.es); Naturalmente Spa Per Capelli (C, 115 m, https://directindex.org/r/peluqueriaecologicanatural.es); Naturalmente Madrid (C, 119 m, https://directindex.org/r/naturalmentespain.com); Mangata - Centro de Estética Integral,Medicina Estética y Fisioterapia (D, 180 m, https://directindex.org/r/mangataestetica.com); Clínica Dra. Ana Roces (F, 187 m, https://directindex.org/r/clinicadraanaroces.com); DivaLuxe (D, 208 m, https://directindex.org/r/divaluxe.es); Claudio Buscema Estilista & Belleza (F, 255 m, https://directindex.org/r/claudiobuscema.com); Bexpertise Solutions (C, 279 m, https://directindex.org/r/bexpertise.es); PELUQUERÍAS PEDRO ROMERO - SEÑORA Y CABALLERO (D, 281 m, https://directindex.org/r/peluqueriaspedroromero.com); Rosa Martos (F, 297 m, https://directindex.org/r/rosamartos.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 55% (24% A or B, 251601 sites); Sites using Booksy 50% (4% A or B, 1128 sites); This site 29.2%.

See what an AI agent reads on this site: https://directindex.org/r/salondebellezaesthergonzalez.es/agent-view

Read by AI agents 7 times this month (ClaudeBot 7).

## Businesses like Esther González in Madrid hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Sites built with WordPress in Madrid hairdressers and beauty salons | 662 | 55% | 19% | 29.2% |
| Sites using Booksy in Madrid hairdressers and beauty salons | 29 | 50% | 3% | 29.2% |
| Sites built with WordPress and using Booksy in Madrid hairdressers and beauty salons | 26 | 51% | 4% | 29.2% |

The best of the sites built with WordPress and using Booksy in Madrid hairdressers and beauty salons: Bearbero (B 70.3%, https://directindex.org/r/bearbero.com); Peluquería Cruz (C 67.7%, https://directindex.org/r/peluqueriacruz.com); Val Souza Estilistas (C 67.7%, https://directindex.org/r/valsouzaestilistas.com); Bell Sad (C 66.2%, https://directindex.org/r/bellsad.es); Corta Cabeza (C 66.2%, https://directindex.org/r/cortacabeza.com).

## The direct record
What agents get for Esther González, as JSON: https://directindex.org/api/direct/salondebellezaesthergonzalez.es
- Book: none on record
- Order: none on record
- Menu: https://salondebellezaesthergonzalez.es/ (html_inline; from the scan)
- Hours: none on record
- Phone: +34664360281
- Stable links that count: https://directindex.org/go/salondebellezaesthergonzalez.es/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Booksy: Through partners. Booksy's US customer terms (June 2026), section 4.2.6, bar automated tools such as bots, crawlers or scrapers collecting data from the app; the sanctioned agent path is Google AI Mode, which books into the provider's calendar. Read 2026-10-15: https://booksy.com/en-us/p/terms

Only a real browser got this page (a plain fetch got TimeoutError: The operation was aborted due to timeout); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 16 | 25 |
| Actionable | 3 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/salondebellezaesthergonzalez.es/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/salondebellezaesthergonzalez.es/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=salondebellezaesthergonzalez.es&force=1