# Salford Museum and Art Gallery: Agent-Direct Score D (50.8%)

Site: https://salfordmuseum.com/
Report: https://directindex.org/r/salfordmuseum.com
Scanned: 2026-10-15 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Salford Museum and Art Gallery is hard for agents to use.

## Direct links
- Phone: +44 161 778 0800

## What to fix first
- **No way to buy tickets online.** (+15 points) Agents have nothing to act on. Add a ticket or booking page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when' from marketplaces instead. Add a page with tickets, times and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, still worth doing) Optional today, cheap to add: a short text file describing the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Museum",
  "name": "Salford Museum and Art Gallery",
  "url": "https://salfordmuseum.com/",
  "telephone": "+44 161 778 0800",
  "email": "salford.museum@scll.co.uk",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Crescent",
    "postalCode": "M5 4WU",
    "addressLocality": "Salford"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 53.4851956,
    "longitude": -2.2718198
  },
  "openingHours": "Mo-Fr 09:30-16:30; Sa-Su 11:30-16:00",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "09:30",
      "closes": "16:30"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Saturday",
        "Sunday"
      ],
      "opens": "11:30",
      "closes": "16:00"
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Salford Museum and Art Gallery

> museum in Crescent M5 4WU Salford, Manchester tours, attractions and museums. Phone +44 161 778 0800.

## Opening hours

Mo-Fr 09:30-16:30; Sa-Su 11:30-16:00

## About

- Website: https://salfordmuseum.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Structured data present (Person).** but without address, phone or hours

## Since the scan of 2026-10-14 (D then)
- Fixed: nothing
- New: nothing

## Where it stands
16 of 32 in Manchester tours, attractions and museums. Top 50% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | no |
| Publish the menu or price list as HTML | 10% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 80% | yes |
| Structured data with address, phone and hours | 10% | no |
| Have an llms.txt | 10% | no |

Nearest places in the index: People's History Museum (C, 1308 m, https://directindex.org/r/phm.org.uk); Castlefield Viaduct Urban Park (C, 1506 m, https://directindex.org/r/nationaltrust.org.uk); Ordsall Hall (C, 1799 m, https://directindex.org/r/salfordcommunityleisure.co.uk); Breakout Manchester (C, 1812 m, https://directindex.org/r/breakoutmanchester.com); Kuoni (B, 1819 m, https://directindex.org/r/kuoni.co.uk); AO Arena (B, 1863 m, https://directindex.org/r/ao-arena.com); Museum of Illusions (B, 1998 m, https://directindex.org/r/moimanchester.com); International Anthony Burgess Foundation (F, 2359 m, https://directindex.org/r/anthonyburgess.org); Manchester Jewish Museum (C, 2517 m, https://directindex.org/r/manchesterjewishmuseum.com); Coronation Street Experience (B, 2583 m, https://directindex.org/r/coronationstreetexperience.co.uk).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Score over 2 scans since 2026-10-14: 2026-10-14 51%, 2026-10-15 51%.

Against its peers: Sites built with WordPress 58% (29% A or B, 36926 sites); This site 50.8%.

See what an AI agent reads on this site: https://directindex.org/r/salfordmuseum.com/agent-view

## Businesses like Salford Museum and Art Gallery in Manchester tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in Manchester tours, attractions and museums | 32 | 45% | 16% | 50.8% |
| Built with WordPress in Manchester tours, attractions and museums | 11 | 55% | 9% | 50.8% |

The best of Built with WordPress in Manchester tours, attractions and museums: Museum of Illusions (B 84.6%, https://directindex.org/r/moimanchester.com); People's History Museum (C 63.8%, https://directindex.org/r/phm.org.uk); Greater Manchester Police Museum & Archives (C 61.5%, https://directindex.org/r/gmpmuseum.co.uk); RNCM Collection of Historic Musical Instruments (C 60%, https://directindex.org/r/rncm.ac.uk); Manchester Jewish Museum (C 58.8%, https://directindex.org/r/manchesterjewishmuseum.com).

With the three fixes above (No way to buy tickets online; Structured data is incomplete; No tickets and prices found) the score would be about 95.4%: first of 32 in Manchester tours, attractions and museums.

## The direct record
What agents get for Salford Museum and Art Gallery, as JSON: https://directindex.org/api/direct/salfordmuseum.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: Mo-Fr 09:30-16:30; Sa-Su 11:30-16:00 (closed now) (from OpenStreetMap)
- Phone: +44 161 778 0800

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/salfordmuseum.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/ai-rules/SKILL.md)
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Deep report: https://directindex.org/r/salfordmuseum.com/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=salfordmuseum.com&force=1