# HFM: Agent-Direct Score D (50.8%)

Site: http://www.ruhs.no/
Report: https://directindex.org/r/ruhs.no
Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
HFM is hard for agents to use.
An AI assistant can open HFM's website. It can't find a menu or price list, so it answers from other sites. It can't find a link to book or order online.

## Direct links
- Phone: +4723283878
- Address: Thomas Heftyes gate 56, 0267, Oslo

## Nearby, also direct
Places near HFM that take a booking or an order on their own website, with no marketplace in between.
- Baan Thai Frogner (220 m): https://directindex.org/r/baanthai.no
- Derma Medica (230 m): https://directindex.org/r/dermamedica.no
- Gimleklinikken (230 m): https://directindex.org/r/gimleklinikken.no
- Well Hair (250 m): https://directindex.org/r/wellhair.no

## What to fix first
- **No online booking link on the website.** (+15 points) There's no link on the site for an agent to follow. If you take bookings or orders through a platform, link to it from the site so agents can find it. Add an online appointment page on your own domain. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Oslo, 9.2% of comparable sites declare one.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "HFM",
  "url": "http://www.ruhs.no/",
  "telephone": "+4723283878",
  "address": "Thomas Heftyes gate 56, 0267, Oslo",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 59.9207032,
    "longitude": 10.7039955
  }
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it

## Where it stands
252 of 471 in Oslo hairdressers and beauty salons. Top 54% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 85% | no |
| Publish the menu or price list as HTML | 6% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 10% | no |
| Have an llms.txt | 65% | yes |

Nearest places in the index: Gimle Frisør (D, 103 m, https://directindex.org/r/gimlefrisor.no); Alex Nails (C, 110 m, https://directindex.org/r/alexnails.net); Marina Miracle (A, 193 m, https://directindex.org/r/marinamiracle.no); Fin Frogner (C, 201 m, https://directindex.org/r/finfrogner.no); Baan Thai Frogner (C, 221 m, https://directindex.org/r/baanthai.no); Derma Medica (B, 228 m, https://directindex.org/r/dermamedica.no); Gimleklinikken (C, 232 m, https://directindex.org/r/gimleklinikken.no); BA62 Studio (C, 240 m, https://directindex.org/r/ba62studio.no); Well Hair (C, 246 m, https://directindex.org/r/wellhair.no); Exo Frogner (F, 255 m, https://directindex.org/r/sknorge.no).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Oslo hairdressers and beauty salons and named 60 places. HFM wasn't one of them. See who was named: https://directindex.org/city/oslo-salons/recommended


Compared with its peers: Sites built with Shopify 48% (26% A or B, 7656 sites); This site 50.8%.

See what an AI agent reads on this site: https://directindex.org/r/ruhs.no/agent-view

## Businesses like HFM in Oslo hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Oslo hairdressers and beauty salons | 471 | 51% | 18% | 50.8% |
| Sites built with Shopify in Oslo hairdressers and beauty salons | 32 | 52% | 31% | 50.8% |

The best of the sites built with Shopify in Oslo hairdressers and beauty salons: Marina Miracle (A 90.8%, https://directindex.org/r/marinamiracle.no); Bliss Era Studio (B 75.4%, https://directindex.org/r/blisserastudio.com); Cocoon Skin (B 75.4%, https://directindex.org/r/cocoon.no); Dr.CLINICA (B 75.4%, https://directindex.org/r/drclinica.no); EIVI kosmetiske (B 75.4%, https://directindex.org/r/eivikosmetiske.no).

With the three fixes above (No online booking link on the website; Structured data is incomplete; No price list of services found), the score would be about 95.4%, which would be first of 471 in Oslo hairdressers and beauty salons.

## The direct record
What agents get for HFM, as JSON: https://directindex.org/api/direct/ruhs.no
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: +4723283878

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 0 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/ruhs.no
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: yes
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: yes
- WebMCP tools on the page: yes
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/ruhs.no/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/ruhs.no/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=ruhs.no&force=1