# Ruffians: Agent-Direct Score D (53.8%)

Site: https://ruffians.co.uk/pages/ruffians-marylebone
Report: https://directindex.org/r/ruffians.co.uk
Scanned: 2026-10-14 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Ruffians is hard for agents to use.

## Direct links
- Book directly: https://ruffians.zenoti.com/webstoreNew/services/80cad02d-9b18-4442-bedc-fc0a433f5334 (through zenoti acting for the business)

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost' from marketplaces and directories instead. Add a page with services and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Ruffians",
  "url": "https://ruffians.co.uk/pages/ruffians-marylebone",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Wigmore Street 63",
    "addressLocality": "London"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.5160259,
    "longitude": -0.1501735
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://ruffians.zenoti.com/webstoreNew/services/80cad02d-9b18-4442-bedc-fc0a433f5334",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the key AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all received a normal response.
- **Appointments through zenoti on your own domain.** No marketplace commission, and the guest stays yours.

## Where it stands
463 of 995 in London hairdressers and beauty salons. Top 47% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 99% | yes |
| Publish the menu or price list as HTML | 13% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 98% | yes |
| Structured data with address, phone and hours | 17% | no |
| Have an llms.txt | 31% | yes |

Nearest places in the index: Thérapie Clinic (D, 55 m, https://directindex.org/r/therapieclinic.com); J.Moriyama Hair Design (C, 85 m, https://directindex.org/r/jmoriyama.com); Ted's Grooming Room (C, 134 m, https://directindex.org/r/tedsgroomingroom.com); Electric (C, 189 m, https://directindex.org/r/electric-hair.com); Wigmore (C, 203 m, https://directindex.org/r/thewigmore.co.uk); Celestolite (B, 271 m, https://directindex.org/r/celestolite.co.uk); Massaggi (B, 313 m, https://directindex.org/r/massaggi.co.uk); Margaret Dabbs (A, 314 m, https://directindex.org/r/margaretdabbs.co.uk); Andrew K (C, 324 m, https://directindex.org/r/andrewk.co.uk); Eleven (F, 334 m, https://directindex.org/r/eleven-hair.com).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.

Against its peers: Sites built with Shopify 58% (37% A or B, 1345 sites); Sites using Zenoti 63% (32% A or B, 50 sites); This site 53.8%.

See what an AI agent reads on this site: https://directindex.org/r/ruffians.co.uk/agent-view

## Businesses like Ruffians in London hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Same kind in London hairdressers and beauty salons | 995 | 43% | 17% | 53.8% |
| Built with Shopify in London hairdressers and beauty salons | 17 | 51% | 18% | 53.8% |
| Using Zenoti in London hairdressers and beauty salons | 8 | 65% | 25% | 53.8% |
| Built with Shopify and using Zenoti in London hairdressers and beauty salons | 2 | 55% | 0% | 53.8% |

The best of Using Zenoti in London hairdressers and beauty salons: Butchers Salon (B 75.4%, https://directindex.org/r/butcherssalon.com); Trevor Sorbie (B 74.9%, https://directindex.org/r/trevorsorbie.com); Gina Conway Salon Spa (C 69.2%, https://directindex.org/r/ginaconwaysalons.co.uk); Dr Joney De Souza Skin & Laser Clinic (C 67.7%, https://directindex.org/r/drjoneydesouza.com); EverySkin (C 67.7%, https://directindex.org/r/everyskinclinics.co.uk).

With the two fixes above (No structured data for the business; No price list of services found) the score would be about 87.7%: 4th of 995 in London hairdressers and beauty salons, up from 463rd.

## The direct record
What agents get for Ruffians, as JSON: https://directindex.org/api/direct/ruffians.co.uk
- Book: https://ruffians.zenoti.com/webstoreNew/services/80cad02d-9b18-4442-bedc-fc0a433f5334 (vendor on own site: Zenoti; found by the scan of 2026-10-14, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: none on record
- Stable links that count: https://directindex.org/go/ruffians.co.uk/book
- Agents and people followed 1 direct link to this business this month (1 by AI agents).

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): not measured
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): not measured
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): not measured
- Vendor terms for agents, Zenoti: Not stated. Zenoti's terms (17 April 2026) bind the businesses that use it, not the people who book: section 4.1(j) bars robots, bots, spiders and scrapers from monitoring or copying the services and section 5.6 allows API integrations only under a written agreement; each business sets its own consumer terms, so an agent booking for a client is not addressed here. Read 2026-10-15: https://www.zenoti.com/trust/terms-and-conditions

Not measured at this scan; the next scan measures it.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/ruffians.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: yes
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: yes
- JSON-LD for the business: no

Deep report: https://directindex.org/r/ruffians.co.uk/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 19 EUR, one-off.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=ruffians.co.uk&force=1