# Rub Massage: Agent-Direct Score C (66.2%)

Site: https://rubmassage.com.au
Report: https://directindex.org/r/rubmassage.com.au
Scanned: 2026-11-12 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Rub Massage is partly visible to agents.
An AI assistant can open Rub Massage's website. It can read what Rub Massage offers. It finds a way to book or order directly, through Cliniko.

## Direct links
- Book directly: https://rubmassage.cliniko.com/bookings#location (through cliniko acting for the business)
- Menu: https://rubmassage.com.au/pricing-table/
- Phone: +61 8 8357 3773
- Address: 11 College Road, Kent Town
- Step-free access (OpenStreetMap)

## Nearby, also direct
Places near Rub Massage that take a booking or an order on their own website, with no marketplace in between.
- Matilda (110 m): https://directindex.org/r/matildathesalon.com
- Lund Hair Salon (210 m): https://directindex.org/r/lundhar.com.au
- StranDr Hair Restoration (210 m): https://directindex.org/r/strandr.com.au
- Yaffa Zhav (260 m): https://directindex.org/r/yaffazhav.com
- Eden Massage & Relaxation Centre (390 m): https://directindex.org/r/edenmassage.com.au

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **The footer says © 2024.** Visitors and assistants may read that year as the last time anyone looked after the site. In Adelaide, 68% of comparable sites that show a year say 2025 or later.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HealthAndBeautyBusiness",
  "name": "Rub Massage",
  "url": "https://rubmassage.com.au",
  "telephone": "+61 8 8357 3773",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "11 College Road",
    "addressLocality": "Kent Town"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -34.9201292,
    "longitude": 138.6206168
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://rubmassage.cliniko.com/bookings#location",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Rub Massage

> health and beauty business in 11 College Road, Kent Town, Adelaide hairdressers, beauty salons and massage. Phone +61 8 8357 3773.

## Book or order directly

- Book: https://rubmassage.cliniko.com/bookings#location (through cliniko acting for the business)
- Menu: https://rubmassage.com.au/pricing-table/

## About

- Website: https://rubmassage.com.au
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Price list of services is an HTML page.** Agents can read the items and prices.
- **Appointments through cliniko on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
256 of 771 in Adelaide hairdressers, beauty salons and massage. Top 33% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 90% | yes |
| Publish the menu or price list as HTML | 69% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 95% | yes |
| Structured data with address, phone and hours | 19% | no |
| Have an llms.txt | 49% | no |

Nearest places in the index: Matilda (C, 114 m, https://directindex.org/r/matildathesalon.com); Gauci Hair & Beauty - Adelaide Branch (F, 150 m, https://directindex.org/r/gauci.com.au); Lund Hair Salon (B, 207 m, https://directindex.org/r/lundhar.com.au); StranDr Hair Restoration (B, 209 m, https://directindex.org/r/strandr.com.au); Yaffa Zhav (B, 264 m, https://directindex.org/r/yaffazhav.com); BARE. Skin Co (B, 304 m, https://directindex.org/r/harmonyaestheticclinic.com); SHA Skin and Body (D, 310 m, https://directindex.org/r/shaskinandbody.com.au); Eden Massage & Relaxation Centre (A, 386 m, https://directindex.org/r/edenmassage.com.au); Neev Skincare and Laser (C, 468 m, https://directindex.org/r/neevlaser.com.au); About Face Clinic (F, 474 m, https://directindex.org/r/aboutfaceskinandhair.com.au).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 55% (24% A or B, 259325 sites); Sites using Cliniko 66% (45% A or B, 1611 sites); This site 66.2%.

See what an AI agent reads on this site: https://directindex.org/r/rubmassage.com.au/agent-view

## Businesses like Rub Massage in Adelaide hairdressers, beauty salons and massage

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Adelaide hairdressers, beauty salons and massage | 771 | 53% | 27% | 66.2% |
| Sites built with WordPress in Adelaide hairdressers, beauty salons and massage | 275 | 60% | 34% | 66.2% |
| Sites using Cliniko in Adelaide hairdressers, beauty salons and massage | 19 | 71% | 74% | 66.2% |
| Sites built with WordPress and using Cliniko in Adelaide hairdressers, beauty salons and massage | 12 | 72% | 75% | 66.2% |

The best of the sites built with WordPress and using Cliniko in Adelaide hairdressers, beauty salons and massage: G-Vitalize Health & Fitness (A 88.8%, https://directindex.org/r/g-vitalizehealthandfitness.com.au); Adelaide Cosmetic Medicine and Laser Skin Clinic (B 83.1%, https://directindex.org/r/acml.com.au); Physio Physique (B 82.1%, https://directindex.org/r/physiophysique.com.au); Myomasters Massage (B 80%, https://directindex.org/r/myomasters.com.au); Resilient Health (B 75.4%, https://directindex.org/r/resilienthealth.co).

With the fix above (No structured data for the business), the score would be about 87.7%. That would be 12th of 771 in Adelaide hairdressers, beauty salons and massage, up from 256th.

## The direct record
What agents get for Rub Massage, as JSON: https://directindex.org/api/direct/rubmassage.com.au
- Book: https://rubmassage.cliniko.com/bookings#location (vendor on own site: Cliniko; found by the scan of 2026-11-12, not yet tested)
- Order: none on record
- Menu: https://rubmassage.com.au/pricing-table/ (html_page; from the scan)
- Hours: none on record
- Phone: +61 8 8357 3773
- Stable links that count: https://directindex.org/go/rubmassage.com.au/book, https://directindex.org/go/rubmassage.com.au/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Cliniko: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

Found one hop past the home page: menu page /pricing-table/: 11 prices.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/rubmassage.com.au
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/rubmassage.com.au/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/rubmassage.com.au/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=rubmassage.com.au&force=1
