# Rick's Rollin Smoke BBQ & Tavern: Agent-Direct Score B (78.8%)

Site: https://rrsbbq.com/
Report: https://directindex.org/r/rrsbbq.com
Scanned: 2026-10-16 (Provisional, with the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Rick's Rollin Smoke BBQ & Tavern is mostly ready for agents.
An AI assistant can open Rick's Rollin Smoke BBQ & Tavern's website. It can read what Rick's Rollin Smoke BBQ & Tavern offers. It finds a way to book or order directly on the site.

## Direct links
- Order directly: https://rrsbbq.com/order/ (on the business's own site)
- Menu: https://rrsbbq.com/menu/
- Phone: (702) 462 – 9880
- Address: South Las Vegas Boulevard 725 89101 Las Vegas

## Nearby, also direct
Places near Rick's Rollin Smoke BBQ & Tavern that take a booking or an order on their own website, with no marketplace in between.
- Matiki Island BBQ (2 km): https://directindex.org/r/matikisbbq.com

## What to fix first
- **No structured data for the business.** (+14 points) Add schema.org JSON-LD for the business (Restaurant, LocalBusiness or the closest type, with name, address, telephone and openingHoursSpecification, plus servesCuisine and acceptsReservations). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **The footer says © 2018.** Visitors and assistants may read that year as the last time anyone looked after the site.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Rick's Rollin Smoke BBQ & Tavern",
  "url": "https://rrsbbq.com/",
  "telephone": "(702) 462 – 9880",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "South Las Vegas Boulevard 725",
    "postalCode": "89101",
    "addressLocality": "Las Vegas"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 36.1612619,
    "longitude": -115.1456146
  },
  "servesCuisine": [
    "barbecue"
  ],
  "hasMenu": "https://rrsbbq.com/menu/",
  "potentialAction": [
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://rrsbbq.com/order/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Rick's Rollin Smoke BBQ & Tavern

> restaurant (barbecue) in South Las Vegas Boulevard 725 89101 Las Vegas, Las Vegas. Phone (702) 462 – 9880.

## Book or order directly

- Order: https://rrsbbq.com/order/ (on the business's own site)
- Menu: https://rrsbbq.com/menu/

## About

- Website: https://rrsbbq.com/
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
64 of 242 in Las Vegas. Top 26% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 96% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 80% | yes |
| Structured data with address, phone and hours | 64% | no |
| Have an llms.txt | 36% | no |

Nearest places with a similar menu: Uncle Bo's Smokehouse BBQ (C, 757 m, https://directindex.org/r/unclebosbbq.com); Smokilicious Bar-B-Q (F, 843 m, https://directindex.org/r/smokiliciousbbq.com); Benny's Smokin' BBQ and Brews (D, 1161 m, https://directindex.org/r/binions.com); Braeswood Barbecue (F, 1187 m, https://directindex.org/r/braeswoodbbq.com); Matiki Island BBQ (A, 2035 m, https://directindex.org/r/matikisbbq.com); Ben's BBQ & Smokehouse (F, 3010 m, https://directindex.org/r/sincitytrucks.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Las Vegas and named 61 places. Rick's Rollin Smoke BBQ & Tavern wasn't one of them. See who was named: https://directindex.org/city/las-vegas/recommended


Compared with its peers: Sites built with WordPress 57% (28% A or B, 145483 sites); This site 78.8%.

See what an AI agent reads on this site: https://directindex.org/r/rrsbbq.com/agent-view

## Businesses like Rick's Rollin Smoke BBQ & Tavern in Las Vegas

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Las Vegas | 242 | 59% | 40% | 78.8% |
| Sites built with WordPress in Las Vegas | 332 | 67% | 49% | 78.8% |

The best of the sites built with WordPress in Las Vegas: Elia Authentic Greek Restaurant (A 100%, https://directindex.org/r/elialv.com); Favorite Bistro Las Vegas (A 100%, https://directindex.org/r/thefavoritebistro.com); FireRock Steakhouse (A 100%, https://directindex.org/r/firerocksteakhouse.com); Hofbräuhaus Las Vegas (A 100%, https://directindex.org/r/hofbrauhauslasvegas.com); Larray's Loaded Mac (A 100%, https://directindex.org/r/seasideonthepier.com).

With the fix above (No structured data for the business), the score would be about 96.3%. That would be 8th of 242 in Las Vegas, up from 64th.

## The direct record
What agents get for Rick's Rollin Smoke BBQ & Tavern, as JSON: https://directindex.org/api/direct/rrsbbq.com
- Book: none on record
- Order: https://rrsbbq.com/order/ (own site; verified direct, 2026-10-19)
- Menu: https://rrsbbq.com/menu/ (html_page; from the scan)
- Hours: none on record
- Phone: (702) 462 – 9880
- Stable links that count: https://directindex.org/go/rrsbbq.com/order, https://directindex.org/go/rrsbbq.com/menu
- Agents and people followed 2 direct links to this business this month (2 by AI agents).

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: contact page /contact/: phone; booking page /order/: ordering via chownow.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 30 | 30 |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/rrsbbq.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/rrsbbq.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/rrsbbq.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=rrsbbq.com&force=1